Brandwave

How popular isVerian in search?

In September 2026, there were an estimated 14.8K branded searches for Verian worldwide which held steady over the last 12 months. Verian holds 4.1% estimated Share of Search among market research companies worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ipsos67.7%
  2. Kantar24.9%
  3. Verian4.1%
  4. Nielsen3.3%
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Which market research companies compete with Verian?

Verian against market research companies worldwide, by month

Share of Search by month for Ipsos, Kantar, Verian, Nielsen. The figures are in the table below the chart.

View monthly share of search table
MonthIpsosKantarVerianNielsen
Oct 202565%29.2%3.2%2.6%
Nov 202559.5%32.6%3.6%4.4%
Dec 202564.6%29.1%3.2%3.2%
Jan 202663.1%28.4%3.8%4.6%
Feb 202664.1%28.9%3.2%3.9%
Mar 202664.6%28.9%3.9%2.6%
Apr 202669.5%25.4%2.8%2.3%
May 202664.7%28.9%3.2%3.2%
Jun 202671.9%21.6%2.9%3.5%
Jul 202663.6%28.6%3.1%4.7%
Aug 202667.1%24.7%3.3%4.9%
Sep 202667.7%24.9%4.1%3.3%
  1. 1.Ipsos

    67.7%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Kantar

    24.9%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Verian

    4.1%

    Moved from 4th to 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  4. 4.Nielsen

    3.3%

    Moved from 3rd to 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -1.6 points.

Compare search popularity between Verian and its closest rivals

Every comparison with Verian

How has branded search demand for Verian changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Verian worldwide held steady at 14.8K.
  • Across the 12 months ending September 2026, Verian’s estimated Share of Search among market research companies worldwide increased from 3.2% to 4.1%.
  • Across the 12 months ending September 2026, Verian’s estimated Share of Search among market research companies worldwide peaked at 4.1% in September 2026 and was lowest at 2.8% in April 2026.

How did search popularity change for market research companies worldwide in September 2026?

  1. In September 2026, Verian overtook Nielsen to rank 3rd among market research companies worldwide, with 4.1% estimated Share of Search.

  2. In September 2026, Ipsos gained estimated Share of Search among market research companies worldwide, from 67.1% to 67.7%.

  3. In September 2026, Nielsen lost estimated Share of Search among market research companies worldwide, from 4.9% to 3.3%.

  4. Estimated monthly branded searches for Kantar worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

How is Verian measured?

Brandwave collects information about searches that people make online using Verian’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • verian

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How the Brand Demand Index is measured

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