Mintel vs Verian:Which is more popular?
In September 2026, Mintel had more branded searches than Verian among market research companies worldwide. Mintel had about 27,100 branded searches, while Verian had 14,800. Mintel made up 2.7% of all market research company searches we track, and Verian accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about market research companies, Mintel appeared in one of the five answers and Verian in none.
Follow Mintel vs Verian and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top market research companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mintel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Verian did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ipsos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NielsenIQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kantar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Forrester Research3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
YouGov2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nielsen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
B2B International2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mintel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Verian0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about market research companies
5 answers
Asked ChatGPT
“Which market research company should I hire?”
Asked ChatGPT
“What are the best market research companies?”
Asked ChatGPT
“What's the best market research company for consumer insights?”
Searched Google, AI Overview
“market research companies”
Searched Google, AI Overview
“market research firm”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mintel or Verian more popular in search?
This chart shows how often people search Google for Mintel and Verian by name. Each line represents a brand's share of searches for all 13 market research companies we track, month by month, from English-language searches worldwide.
Share of searches by month for Mintel, Verian. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ipsos | YouGov | NielsenIQ | GfK | Kantar | Circana | Euromonitor | Mintel | Verian | Nielsen | Forrester Research | B2B International | Touchstone Research |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 21.1% | 19.1% | 9.4% | 11.6% | 2.8% | 2.8% | 4.2% | 1.3% | 1% | 0.57% | 0.08% | 0.03% |
| Nov 2025 | 19.7% | 24.1% | 22.3% | 10.8% | 10.8% | 2.7% | 3.2% | 3.2% | 1.2% | 1.4% | 0.43% | 0.09% | 0.03% |
| Dec 2025 | 22.1% | 22.1% | 24.6% | 10% | 10% | 3% | 2.4% | 3% | 1.1% | 1.1% | 0.48% | 0.08% | 0.02% |
| Jan 2026 | 19.8% | 24.2% | 26.4% | 8.9% | 8.9% | 2.7% | 2.7% | 3.3% | 1.2% | 1.5% | 0.43% | 0.09% | 0.03% |
| Feb 2026 | 21.5% | 21.5% | 24.4% | 9.7% | 9.7% | 2.9% | 2.9% | 4.3% | 1.1% | 1.3% | 0.58% | 0.09% | 0.04% |
| Mar 2026 | 22.8% | 22.8% | 21.2% | 10.2% | 10.2% | 3.1% | 3.1% | 3.8% | 1.4% | 0.92% | 0.5% | 0.08% | 0.04% |
| Apr 2026 | 27.4% | 22.4% | 20.8% | 8.2% | 10% | 2.5% | 2.5% | 3.7% | 1.1% | 0.9% | 0.4% | 0.07% | 0.04% |
| May 2026 | 24.2% | 24.2% | 22.5% | 7.3% | 10.8% | 2.7% | 2.2% | 3.3% | 1.2% | 1.2% | 0.35% | 0.07% | 0.03% |
| Jun 2026 | 30.4% | 20.3% | 23.1% | 6.1% | 9.2% | 2.7% | 2.2% | 2.7% | 1.2% | 1.5% | 0.36% | 0.07% | 0.02% |
| Jul 2026 | 21.8% | 26.7% | 24.7% | 6.6% | 9.8% | 2.9% | 2% | 2.4% | 1.1% | 1.6% | 0.39% | 0.08% | 0.03% |
| Aug 2026 | 26% | 21.3% | 24.1% | 7.8% | 9.6% | 2.9% | 2.3% | 2.3% | 1.3% | 1.9% | 0.38% | 0.08% | 0.03% |
| Sep 2026 | 24.1% | 24.1% | 22.4% | 8.9% | 8.9% | 3.2% | 2.7% | 2.7% | 1.5% | 1.2% | 0.35% | 0.07% | 0.03% |
How has the Mintel and Verian comparison changed over the last 12 months?
3 findings
- Mintel was ahead of Verian in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mintel’s share of searches among market research companies worldwide moved from 4.2% to 2.7%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
- Across the 12 months ending September 2026, Verian’s share of searches among market research companies worldwide moved from 1.3% to 1.5%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for market research companies worldwide in September 2026?
2 changes
In September 2026, Verian rose from 10th to 9th among market research companies worldwide.
Estimated monthly branded searches for Mintel worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mintel’s and Verian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among market research companies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.