Brandwave

How popular isMintel in search?

In September 2026, people searched for Mintel by name about 27,100 times worldwide, a 45.3% decrease from the previous year. These searches made up 2.7% of all global market research company searches, placing Mintel eighth out of 13 companies. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Ipsos24.1%
  2. YouGov24.1%
  3. NielsenIQ22.4%
  4. GfK8.9%
  5. Kantar8.9%
  6. Circana3.2%
  7. Euromonitor2.7%
  8. Mintel2.7%
  9. Verian1.5%
  10. Nielsen1.2%
  11. +3 more
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Which market research companies compete with Mintel?

Mintel against market research companies worldwide, by month

Share of searches by month for Ipsos, YouGov, NielsenIQ, GfK, Kantar, Circana, Euromonitor, Mintel. The figures are in the table below the chart.

View monthly share of searches table
MonthIpsosYouGovNielsenIQGfKKantarCircanaEuromonitorMintelVerianNielsenForrester ResearchB2B InternationalTouchstone Research
Oct 202525.8%21.1%19.1%9.4%11.6%2.8%2.8%4.2%1.3%1%0.57%0.08%0.03%
Nov 202519.7%24.1%22.3%10.8%10.8%2.7%3.2%3.2%1.2%1.4%0.43%0.09%0.03%
Dec 202522.1%22.1%24.6%10%10%3%2.4%3%1.1%1.1%0.48%0.08%0.02%
Jan 202619.8%24.2%26.4%8.9%8.9%2.7%2.7%3.3%1.2%1.5%0.43%0.09%0.03%
Feb 202621.5%21.5%24.4%9.7%9.7%2.9%2.9%4.3%1.1%1.3%0.58%0.09%0.04%
Mar 202622.8%22.8%21.2%10.2%10.2%3.1%3.1%3.8%1.4%0.92%0.5%0.08%0.04%
Apr 202627.4%22.4%20.8%8.2%10%2.5%2.5%3.7%1.1%0.9%0.4%0.07%0.04%
May 202624.2%24.2%22.5%7.3%10.8%2.7%2.2%3.3%1.2%1.2%0.35%0.07%0.03%
Jun 202630.4%20.3%23.1%6.1%9.2%2.7%2.2%2.7%1.2%1.5%0.36%0.07%0.02%
Jul 202621.8%26.7%24.7%6.6%9.8%2.9%2%2.4%1.1%1.6%0.39%0.08%0.03%
Aug 202626%21.3%24.1%7.8%9.6%2.9%2.3%2.3%1.3%1.9%0.38%0.08%0.03%
Sep 202624.1%24.1%22.4%8.9%8.9%3.2%2.7%2.7%1.5%1.2%0.35%0.07%0.03%

  1. 1.Ipsos

    24.1%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.YouGov

    24.1%

    Moved from 3rd to 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +2.9 points.

  3. 3.NielsenIQ

    22.4%

    Moved from 2nd to 3rd. 228K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.GfK

    8.9%

    Moved from 5th to 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  5. 5.Kantar

    8.9%

    Moved from 4th to 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Circana

    3.2%

    Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  7. 7.Euromonitor

    2.7%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  8. 8.Mintel

    2.7%

    Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  9. 9.Verian

    1.5%

    Moved from 10th to 9th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  10. 10.Nielsen

    1.2%

    Moved from 9th to 10th. 12.1K estimated branded searches, -33.1% vs prior month. Share -0.7 points.

  11. 11.Forrester Research

    0.35%

    Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.B2B International

    0.07%

    Held 12th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Touchstone Research

    0.03%

    Held 13th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Mintel and its closest rivals

Every comparison with Mintel

21 comparisons

How has branded search demand for Mintel changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mintel worldwide fell from 49.5K to 27.1K.
  • Across the 12 months ending September 2026, Mintel’s share of searches among market research companies worldwide decreased from 4.2% to 2.7%.
  • Across the 12 months ending September 2026, Mintel’s share of searches among market research companies worldwide peaked at 4.3% in February 2026 and was lowest at 2.3% in August 2026.
  • Across the 12 months ending September 2026, Mintel fell from 6th to 8th among market research companies worldwide.

How did search popularity change for market research companies worldwide in September 2026?

6 changes

  1. In September 2026, YouGov overtook NielsenIQ to rank 2nd among market research companies worldwide, with 24.1% of the searches.

  2. In September 2026, GfK overtook Kantar to rank 4th among market research companies worldwide, with 8.9% of the searches.

  3. In September 2026, Ipsos lost share of searches among market research companies worldwide, from 26% to 24.1%.

  4. In September 2026, NielsenIQ lost share of searches among market research companies worldwide, from 24.1% to 22.4%.

  5. In September 2026, Nielsen lost share of searches among market research companies worldwide, from 1.9% to 1.2%.

  6. In September 2026, Kantar lost share of searches among market research companies worldwide, from 9.6% to 8.9%.

How are Mintel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mintel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mintel

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How the Brand Demand Index is measured

Where does Mintel compete?

Mintel is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Market research platforms8th of 111.7%Show ranking
Market research companies8th of 132.7%Shown above
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