Brandwave

Market research platforms:Which brands are most popular in search?

In August 2026, Gartner was the most searched among market research platforms worldwide, with an estimated 165K branded searches and 54.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gartner54.7%
  2. Statista24.5%
  3. Euromonitor7.4%
  4. Mintel7.4%
  5. IBISWorld6%

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Share of SearchLeaderboard

Compare the platforms that publish market research. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among market research platforms worldwide, by month

Share of Search by month for Gartner, Statista, Euromonitor, Mintel, IBISWorld. The figures are in the table below the chart.

View monthly share of search table
MonthGartnerStatistaEuromonitorMintelIBISWorld
Oct 202538.8%38.8%6.4%9.6%6.4%
Nov 202535.9%43.8%7.2%7.2%5.9%
Dec 202540%40%6.6%8%5.4%
Jan 202640%40%6.6%8%5.4%
Feb 202638.9%38.9%6.4%9.5%6.4%
Mar 202636.3%44.4%6%7.3%6%
Apr 202636.2%44.1%5.9%8.9%4.9%
May 202643.7%35.8%5.9%8.8%5.9%
Jun 202651.1%28%6.9%8.4%5.6%
Jul 202655.5%24.9%6.1%7.5%6.1%
Aug 202654.7%24.5%7.4%7.4%6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Gartner

    54.7%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Statista

    24.5%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Euromonitor

    7.4%

    Moved from 4th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  4. 4.Mintel

    7.4%

    Moved from 3rd to 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.IBISWorld

    6%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among market research platforms worldwide?

In August 2026, Gartner was the most searched among market research platforms worldwide, with an estimated 165K branded searches and 54.7% estimated Share of Search within this set. Statista is in 2nd place, 30.2 percentage points behind at 24.5% Share of Search.

Global market research platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gartner38.8% → 54.7%55.5%Jul 202635.9%Nov 20251st
Statista38.8% → 24.5%44.4%Mar 202624.5%Aug 20262nd
Euromonitor6.4% → 7.4%7.4%Aug 20265.9%May 20264th → 3rd
Mintel9.6% → 7.4%9.6%Oct 20257.2%Nov 20253rd → 4th
IBISWorld6.4% → 6%6.4%Oct 20254.9%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Gartner’s estimated Share of Search among market research platforms worldwide increased from 38.8% to 54.7%.
  • Across the 11 months ending August 2026, Statista’s estimated Share of Search among market research platforms worldwide decreased from 38.8% to 24.5%.
  • Across the 11 months ending August 2026, Euromonitor’s estimated Share of Search among market research platforms worldwide increased from 6.4% to 7.4%.
  • Across the 11 months ending August 2026, Mintel’s estimated Share of Search among market research platforms worldwide decreased from 9.6% to 7.4%.
  • Across the 11 months ending August 2026, Gartner’s estimated Share of Search among market research platforms worldwide peaked at 55.5% in July 2026 and was lowest at 35.9% in November 2025.
  • Across the 11 months ending August 2026, Statista’s estimated Share of Search among market research platforms worldwide peaked at 44.4% in March 2026 and was lowest at 24.5% in August 2026.
  • Across the 11 months ending August 2026, Euromonitor’s estimated Share of Search among market research platforms worldwide peaked at 7.4% in August 2026 and was lowest at 5.9% in May 2026.
  • Across the 11 months ending August 2026, Mintel’s estimated Share of Search among market research platforms worldwide peaked at 9.6% in October 2025 and was lowest at 7.2% in November 2025.
  • Across the 11 months ending August 2026, IBISWorld’s estimated Share of Search among market research platforms worldwide peaked at 6.4% in October 2025 and was lowest at 4.9% in April 2026.
  • Across the 11 months ending August 2026, Euromonitor rose from 4th to 3rd among market research platforms worldwide.
  • Across the 11 months ending August 2026, Mintel fell from 3rd to 4th among market research platforms worldwide.
  • Across the 11 months ending August 2026, IBISWorld held steady: its estimated Share of Search among market research platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for market research platforms worldwide in August 2026?

  1. In August 2026, Euromonitor overtook Mintel to rank 3rd among market research platforms worldwide, at 7.4%.

  2. In August 2026, Gartner lost estimated Share of Search among market research platforms worldwide, from 55.5% to 54.7%.

  3. Statista’s estimated Share of Search among market research platforms worldwide has lost ground for 3 months in a row, from 35.8% to 24.5% in August 2026.

  4. Mintel’s estimated Share of Search among market research platforms worldwide has lost ground for 3 months in a row, from 8.8% to 7.4% in August 2026.

  5. Estimated monthly branded searches for IBISWorld worldwide fell 45.3% over 11 measured months, from 33.1K to 18.1K in August 2026.

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