How popular isMintel in search?
In August 2026, there were an estimated 22.2K branded searches for Mintel worldwide which is down 55.2% over the last 11 months. Mintel holds 7.4% estimated Share of Search among market research platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Gartner54.7%
Statista24.5%
Euromonitor7.4%
Mintel7.4%
IBISWorld6%
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Which market research platforms compete with Mintel?
Share of Search by month for Gartner, Statista, Euromonitor, Mintel, IBISWorld. The figures are in the table below the chart.
View monthly share of search table
| Month | Gartner | Statista | Euromonitor | Mintel | IBISWorld |
|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 38.8% | 6.4% | 9.6% | 6.4% |
| Nov 2025 | 35.9% | 43.8% | 7.2% | 7.2% | 5.9% |
| Dec 2025 | 40% | 40% | 6.6% | 8% | 5.4% |
| Jan 2026 | 40% | 40% | 6.6% | 8% | 5.4% |
| Feb 2026 | 38.9% | 38.9% | 6.4% | 9.5% | 6.4% |
| Mar 2026 | 36.3% | 44.4% | 6% | 7.3% | 6% |
| Apr 2026 | 36.2% | 44.1% | 5.9% | 8.9% | 4.9% |
| May 2026 | 43.7% | 35.8% | 5.9% | 8.8% | 5.9% |
| Jun 2026 | 51.1% | 28% | 6.9% | 8.4% | 5.6% |
| Jul 2026 | 55.5% | 24.9% | 6.1% | 7.5% | 6.1% |
| Aug 2026 | 54.7% | 24.5% | 7.4% | 7.4% | 6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.7% | 165K | 0% | -0.8 points | |
| 2, held 2nd | 24.5% | 74K | 0% | -0.3 points | |
| 3, moved from 4th to 3rd | 7.4% | 22.2K | +22.7% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.4% | 22.2K | 0% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6% | 18.1K | 0% | -0.1 points |
1.
Gartner54.7%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -0.8 points.
2.
Statista24.5%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.4%
Moved from 4th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.3 points.
4.
Mintel7.4%
Moved from 3rd to 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
6%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Mintel and its closest rivals
How has branded search demand for Mintel changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mintel worldwide fell from 49.5K to 22.2K.
- Across the 11 months ending August 2026, Mintel’s estimated Share of Search among market research platforms worldwide decreased from 9.6% to 7.4%.
- Across the 11 months ending August 2026, Mintel’s estimated Share of Search among market research platforms worldwide peaked at 9.6% in October 2025 and was lowest at 7.2% in November 2025.
- Across the 11 months ending August 2026, Mintel fell from 3rd to 4th among market research platforms worldwide.
How did search popularity change for market research platforms worldwide in August 2026?
5 changes
In August 2026, Euromonitor overtook Mintel to rank 3rd among market research platforms worldwide, at 7.4%.
In August 2026, Gartner lost estimated Share of Search among market research platforms worldwide, from 55.5% to 54.7%.
Statista’s estimated Share of Search among market research platforms worldwide has lost ground for 3 months in a row, from 35.8% to 24.5% in August 2026.
Mintel’s estimated Share of Search among market research platforms worldwide has lost ground for 3 months in a row, from 8.8% to 7.4% in August 2026.
Estimated monthly branded searches for IBISWorld worldwide fell 45.3% over 11 measured months, from 33.1K to 18.1K in August 2026.
Where does Mintel compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Market research firms | 5th of 6 | 3.4% | Show ranking |
| Market research platforms | 4th of 5 | 7.4% | Shown above |
How is Mintel measured?
Brandwave collects information about searches that people make online using Mintel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mintel
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