Brandwave

How popular isQualtrics?

In September 2026, people searched for Qualtrics by name about 246,000 times worldwide, a 33.2% decrease from the previous year. These searches made up 15.1% of all global market research platform searches, placing Qualtrics fourth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about market research platforms, Qualtrics appeared in all answers and was the most recommended of the 11.

Search and AI answers in September 2026

Qualtrics is the fourth most searched of 11 competitors and the most recommended in AI answers.

  1. SurveyMonkeyShare of searches 22.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SimilarwebShare of searches 18.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. TypeformShare of searches 15.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. QualtricsShare of searches 15.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. GartnerShare of searches 12.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

+6 more

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Top market research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Qualtrics appeared in all five answers. Qualtrics is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. SurveyMonkey2nd
  3. GWI3rd
  4. Attest4th
  5. Typeform5th
  6. Statista6th
  7. Similarweb7th
  8. Mintel8th
  9. Gartner9th
  10. Euromonitor10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Statista3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Similarweb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GWI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Attest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gartner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euromonitor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mintel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about market research platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which market research platforms compete with Qualtrics?

Qualtrics against market research platforms worldwide, by month

Share of searches by month for SurveyMonkey, Similarweb, Typeform, Qualtrics, Gartner, Statista. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeySimilarwebTypeformQualtricsGartnerStatistaEuromonitorMintelGWIIBISWorldAttest
Oct 202525.2%16.9%17%16.9%9.2%9.2%1.5%2.3%1%0.83%<0.01%
Nov 202526.8%17.9%18%14.6%8%9.8%1.6%1.6%1.1%0.72%<0.01%
Dec 202523.6%19.2%19.4%15.7%8.6%8.6%1.4%1.7%1.2%0.63%<0.01%
Jan 202624.2%19.8%20%13.2%8.9%8.9%1.5%1.8%1.2%0.65%<0.01%
Feb 202624.3%16.2%20%16.2%8.9%8.9%1.5%2.2%0.97%0.97%<0.01%
Mar 202624%19.5%16.2%16%8.7%10.7%1.4%1.8%0.96%0.79%<0.01%
Apr 202622.3%18.2%18.3%18.2%8.1%9.9%1.3%2%0.89%0.73%<0.01%
May 202625.9%17.2%17.5%17.2%9.5%7.7%1.3%1.9%1%0.69%<0.01%
Jun 202627.6%18.4%18.6%15%10.1%5.5%1.4%1.7%1.1%0.6%<0.01%
Jul 202625.9%21%17.4%14%11.5%5.2%1.3%1.5%1.5%0.69%<0.01%
Aug 202626.9%17.8%18.1%14.6%12%5.4%1.6%1.6%1.3%0.72%<0.01%
Sep 202622.8%18.5%15.4%15.1%12.4%10.2%1.7%1.7%1.4%0.91%<0.01%

  1. 1.SurveyMonkey

    22.8%

    Held 1st. 370K estimated branded searches, -0.32% vs prior month. Share -4.1 points.

  2. 2.Similarweb

    18.5%

    Moved from 3rd to 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

  3. 3.Typeform

    15.4%

    Moved from 2nd to 3rd. 250K estimated branded searches, +0.32% vs prior month. Share -2.7 points.

  4. 4.Qualtrics

    15.1%

    Held 4th. 246K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  5. 5.Gartner

    12.4%

    Held 5th. 201K estimated branded searches, +21.8% vs prior month. Share +0.4 points.

  6. 6.Statista

    10.2%

    Held 6th. 165K estimated branded searches, +123% vs prior month. Share +4.8 points.

  7. 7.Euromonitor

    1.7%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  8. 8.Mintel

    1.7%

    Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  9. 9.GWI

    1.4%

    Held 9th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  10. 10.IBISWorld

    0.91%

    Held 10th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.2 points.

  11. 11.Attest

    <0.01%

    Held 11th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Qualtrics and its closest rivals

Every comparison with Qualtrics

60 comparisons

How has branded search demand for Qualtrics changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Qualtrics worldwide fell from 368K to 246K.
  • Across the 12 months ending September 2026, Qualtrics’ share of searches among market research platforms worldwide decreased from 16.9% to 15.1%.
  • Across the 12 months ending September 2026, Qualtrics’ share of searches among market research platforms worldwide peaked at 18.2% in April 2026 and was lowest at 13.2% in January 2026.
  • Across the 12 months ending September 2026, Qualtrics fell from 3rd to 4th among market research platforms worldwide.

How did search popularity change for market research platforms worldwide in September 2026?

6 changes

  1. In September 2026, Similarweb overtook Typeform to rank 2nd among market research platforms worldwide, with 18.5% of the searches.

  2. In September 2026, Statista gained share of searches among market research platforms worldwide, from 5.4% to 10.2%.

  3. In September 2026, Qualtrics gained share of searches among market research platforms worldwide, from 14.6% to 15.1%.

  4. In September 2026, SurveyMonkey lost share of searches among market research platforms worldwide, from 26.9% to 22.8%.

  5. In September 2026, Typeform lost share of searches among market research platforms worldwide, from 18.1% to 15.4%.

  6. Gartner’s share of searches among market research platforms worldwide has gained ground for 3 months in a row, from 10.1% to 12.4% in September 2026.

How are Qualtrics’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • qualtrics
  • qualtrics customer feedback

Do you work for Qualtrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Qualtrics compete?

Qualtrics is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Survey platforms6th of 121.3%Show ranking
Online form and survey builders6th of 91.3%Show ranking
Market research platforms4th of 1115.1%Shown above
Customer feedback software3rd of 1123.8%Show ranking
Voice of customer platforms2nd of 1029.9%Show ranking
Experience management platforms2nd of 630.3%Show ranking
Panel research platforms1st of 734.4%Show ranking
Employee survey platforms2nd of 835.2%Show ranking
NPS feedback platforms2nd of 836.9%Show ranking
UX research tools1st of 945.8%Show ranking
Brand tracking platforms1st of 958.9%Show ranking
Employee engagement platforms1st of 576.8%Show ranking
Consumer research platforms1st of 986.8%Show ranking
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