Brandwave

How popular isQualtrics in search?

In August 2026, there were an estimated 247K branded searches for Qualtrics worldwide which is down 33.1% over the last 11 months. Qualtrics holds 35.9% estimated Share of Search among employee survey platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SurveyMonkey54.6%
  2. Qualtrics35.9%
  3. Culture Amp5.9%
  4. 15Five2.3%
  5. Workleap1.3%
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Which employee survey platforms compete with Qualtrics?

Qualtrics against employee survey platforms worldwide, by month

Share of Search by month for SurveyMonkey, Qualtrics, Culture Amp, 15Five. The figures are in the table below the chart.

View monthly share of search table
MonthSurveyMonkeyQualtricsCulture Amp15FiveWorkleap
Oct 202555.2%36.6%4.9%1.6%1.7%
Nov 202555.5%36.8%5%1.4%1.4%
Dec 202554.6%36.1%5.9%1.9%1.5%
Jan 202653.8%35.6%7.1%1.9%1.5%
Feb 202654.1%35.7%7.2%1.4%1.7%
Mar 202656.1%37.2%4.1%1.2%1.4%
Apr 202651.7%41.8%3.8%1.3%1.5%
May 202656.2%37.1%4.1%1.2%1.4%
Jun 202658.5%31.6%6.4%2%1.5%
Jul 202655.3%35.7%5.9%1.6%1.6%
Aug 202654.6%35.9%5.9%2.3%1.3%
Sep 2026—————

  1. 1.SurveyMonkey

    54.6%

    Held 1st. 375K estimated branded searches, -2.1% vs prior month. Share -0.7 points.

  2. 2.Qualtrics

    35.9%

    Held 2nd. 247K estimated branded searches, -0.12% vs prior month. Share +0.2 points.

  3. 3.Culture Amp

    5.9%

    Held 3rd. 40.6K estimated branded searches, -0.07% vs prior month. Share 0 points.

  4. 4.15Five

    2.3%

    Held 4th. 16.1K estimated branded searches, +44.5% vs prior month. Share +0.7 points.

  5. 5.Workleap

    1.3%

    Held 5th. 8.8K estimated branded searches, -18.6% vs prior month. Share -0.3 points.

Compare search popularity between Qualtrics and its closest rivals

How has branded search demand for Qualtrics changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Qualtrics worldwide fell from 369K to 247K.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee survey platforms worldwide decreased from 36.6% to 35.9%.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee survey platforms worldwide peaked at 41.8% in April 2026 and was lowest at 31.6% in June 2026.

How did search popularity change for employee survey platforms worldwide in August 2026?

  1. In August 2026, 15Five gained estimated Share of Search among employee survey platforms worldwide, from 1.6% to 2.3%.

  2. In August 2026, SurveyMonkey lost estimated Share of Search among employee survey platforms worldwide, from 55.3% to 54.6%.

  3. Estimated monthly branded searches for Workleap worldwide fell 48% over 11 measured months, from 16.9K to 8.8K in August 2026.

  4. Estimated monthly branded searches for Qualtrics worldwide fell 33.1% over 11 measured months, from 369K to 247K in August 2026.

  5. Estimated monthly branded searches for Culture Amp worldwide fell 18.2% over 11 measured months, from 49.6K to 40.6K in August 2026.

Where does Qualtrics compete?

Qualtrics is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Survey platforms5th of 51.8%Show ranking
Experience management platforms2nd of 533.2%Show ranking
Employee survey platforms2nd of 535.9%Shown above
Panel research platforms1st of 576%Show ranking
Voice of customer platforms1st of 579.8%Show ranking
Customer feedback software1st of 584.3%Show ranking

How is Qualtrics measured?

Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • qualtrics
  • qualtrics customer feedback
  • qualtrics voice of customer
  • qualtrics.com

Do you work for Qualtrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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