Brandwave

Qualtrics vs quantilope:Which is more popular?

In September 2026, Qualtrics had more branded searches than quantilope among brand tracking platforms worldwide. Qualtrics had about 246,000 branded searches, while quantilope had 2,400. Qualtrics made up 58.9% of all brand tracking platform searches we track, and quantilope accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about brand tracking platforms, Qualtrics appeared in four of the five answers and quantilope in one. Qualtrics was mentioned before quantilope in every answer that named either.

Among brand tracking platforms worldwide in September 2026

Who do people search for more?

Qualtrics, about 103 searches for every 1 for quantilope

Qualtrics 246K searchesquantilope 2.4K searches

Who does AI mention more?

Qualtrics, mentioned in 4 of 5 answers, quantilope in 1

Qualtrics in 4 of 5quantilope in 1 of 5

Who does AI recommend more?

Qualtrics, named ahead of quantilope in 4 of 4 answers

Qualtrics first in 4quantilope never first

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Top brand tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. quantilope was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Qualtrics was listed before quantilope in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tracksuit1st
  2. YouGov BrandIndex2nd
  3. Qualtrics3rd
  4. Latana4th
  5. Brandwatch5th
  6. Kantar6th
  7. Brand247th
  8. quantilope8th
  9. Attest9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tracksuit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouGov BrandIndex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kantar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brand243 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Latana3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • quantilope1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Attest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand tracking platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Qualtrics or quantilope more popular in search?

This chart shows how often people search Google for Qualtrics and quantilope by name. Each line represents a brand's share of searches for all nine brand tracking platforms we track, month by month, from English-language searches worldwide.

Qualtrics and quantilope among brand tracking platforms worldwide, by month

Share of searches by month for Qualtrics, quantilope. The figures are in the table below the chart.

View monthly share of searches table
MonthQualtricsKantarBrandwatchBrand24quantilopeTracksuitYouGov BrandIndexAttestLatana
Oct 202560.4%22.2%9.9%6.6%0.59%0.15%0.12%0.02%<0.01%
Nov 202558.2%21.3%11.7%7.8%0.7%0.21%0.14%0.03%<0.01%
Dec 202558.1%21.4%11.7%7.8%0.68%0.2%0.11%0.02%<0.01%
Jan 202658%21.3%11.7%7.8%0.85%0.21%0.17%0.04%<0.01%
Feb 202662.9%18.9%10.3%6.9%0.61%0.19%0.15%0.03%<0.01%
Mar 202662.9%18.8%10.3%6.9%0.62%0.16%0.27%0.02%<0.01%
Apr 202665.1%19.5%8.8%5.9%0.51%0.16%0.16%0.02%0.02%
May 202660.4%22.1%9.9%6.6%0.48%0.18%0.18%0.03%0.01%
Jun 202658.1%21.4%11.7%7.8%0.57%0.25%0.17%0.04%0.01%
Jul 202655.3%24.9%11.1%7.5%0.66%0.33%0.2%0.03%0.01%
Aug 202655.3%24.9%11.1%7.5%0.66%0.3%0.2%0.03%0.01%
Sep 202658.9%21.7%11.9%6.5%0.57%0.25%0.21%0.02%<0.01%

How has the Qualtrics and quantilope comparison changed over the last 12 months?

3 findings

How did search popularity change for brand tracking platforms worldwide in September 2026?

2 changes

  1. In September 2026, Qualtrics gained share of searches among brand tracking platforms worldwide, from 55.3% to 58.9%.

  2. Estimated monthly branded searches for quantilope worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Qualtrics’ and quantilope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Qualtrics

1 branded search term

  • qualtrics

quantilope

1 branded search term

  • quantilope

How the Brand Demand Index is measured

Other head-to-heads among brand tracking platforms

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