Brandwave

How popular isQualtrics?

In September 2026, people searched for Qualtrics by name about 246,000 times worldwide, a 33.2% decrease from the previous year. These searches made up 58.9% of all global brand tracking platform searches, placing Qualtrics first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about brand tracking platforms, Qualtrics appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Qualtrics is the most searched of 9 competitors and the third most recommended in AI answers.

  1. QualtricsShare of searches 58.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. KantarShare of searches 21.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. BrandwatchShare of searches 11.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  4. Brand24Share of searches 6.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  5. quantilopeShare of searches 0.57%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

+4 more

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Top brand tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Qualtrics is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tracksuit1st
  2. YouGov BrandIndex2nd
  3. Qualtrics3rd
  4. Latana4th
  5. Brandwatch5th
  6. Kantar6th
  7. Brand247th
  8. quantilope8th
  9. Attest9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tracksuit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouGov BrandIndex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kantar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brand243 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Latana3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • quantilope1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Attest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand tracking platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which brand tracking platforms compete with Qualtrics?

Qualtrics against brand tracking platforms worldwide, by month

Share of searches by month for Qualtrics, Kantar, Brandwatch, Brand24. The figures are in the table below the chart.

View monthly share of searches table
MonthQualtricsKantarBrandwatchBrand24quantilopeTracksuitYouGov BrandIndexAttestLatana
Oct 202560.4%22.2%9.9%6.6%0.59%0.15%0.12%0.02%<0.01%
Nov 202558.2%21.3%11.7%7.8%0.7%0.21%0.14%0.03%<0.01%
Dec 202558.1%21.4%11.7%7.8%0.68%0.2%0.11%0.02%<0.01%
Jan 202658%21.3%11.7%7.8%0.85%0.21%0.17%0.04%<0.01%
Feb 202662.9%18.9%10.3%6.9%0.61%0.19%0.15%0.03%<0.01%
Mar 202662.9%18.8%10.3%6.9%0.62%0.16%0.27%0.02%<0.01%
Apr 202665.1%19.5%8.8%5.9%0.51%0.16%0.16%0.02%0.02%
May 202660.4%22.1%9.9%6.6%0.48%0.18%0.18%0.03%0.01%
Jun 202658.1%21.4%11.7%7.8%0.57%0.25%0.17%0.04%0.01%
Jul 202655.3%24.9%11.1%7.5%0.66%0.33%0.2%0.03%0.01%
Aug 202655.3%24.9%11.1%7.5%0.66%0.3%0.2%0.03%0.01%
Sep 202658.9%21.7%11.9%6.5%0.57%0.25%0.21%0.02%<0.01%

  1. 1.Qualtrics

    58.9%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +3.6 points.

  2. 2.Kantar

    21.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -3.2 points.

  3. 3.Brandwatch

    11.9%

    Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  4. 4.Brand24

    6.5%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.quantilope

    0.57%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Tracksuit

    0.25%

    Held 6th. 1.1K estimated branded searches, -4.5% vs prior month. Share -0.1 points.

  7. 7.YouGov BrandIndex

    0.21%

    Held 7th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

  8. 8.Attest

    0.02%

    Held 8th. 100 estimated branded searches, -9.1% vs prior month. Share 0 points.

  9. 9.Latana

    <0.01%

    Held 9th. 30 estimated branded searches, -40% vs prior month. Share 0 points.

Compare popularity between Qualtrics and its closest rivals

Every comparison with Qualtrics

60 comparisons

How has branded search demand for Qualtrics changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Qualtrics worldwide fell from 368K to 246K.
  • Across the 12 months ending September 2026, Qualtrics’ share of searches among brand tracking platforms worldwide decreased from 60.4% to 58.9%.
  • Across the 12 months ending September 2026, Qualtrics’ share of searches among brand tracking platforms worldwide peaked at 65.1% in April 2026 and was lowest at 55.3% in July 2026.

How did search popularity change for brand tracking platforms worldwide in September 2026?

6 changes

  1. In September 2026, Qualtrics gained share of searches among brand tracking platforms worldwide, from 55.3% to 58.9%.

  2. In September 2026, Brandwatch gained share of searches among brand tracking platforms worldwide, from 11.1% to 11.9%.

  3. In September 2026, Kantar lost share of searches among brand tracking platforms worldwide, from 24.9% to 21.7%.

  4. In September 2026, Brand24 lost share of searches among brand tracking platforms worldwide, from 7.5% to 6.5%.

  5. Estimated monthly branded searches for YouGov BrandIndex worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

  6. Estimated monthly branded searches for Tracksuit worldwide rose 16.7% over 12 measured months, from 900 to 1.1K in September 2026.

How are Qualtrics’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • qualtrics
  • qualtrics customer feedback

Do you work for Qualtrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Qualtrics compete?

Qualtrics is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Online form and survey builders6th of 91.3%Show ranking
Survey platforms5th of 51.5%Show ranking
Market research platforms4th of 1115.1%Show ranking
Customer feedback software3rd of 1123.8%Show ranking
Voice of customer platforms2nd of 1029.9%Show ranking
Experience management platforms2nd of 630.3%Show ranking
Panel research platforms1st of 734.4%Show ranking
Employee survey platforms2nd of 835.2%Show ranking
NPS feedback platforms2nd of 836.9%Show ranking
UX research tools1st of 945.8%Show ranking
Brand tracking platforms1st of 958.9%Shown above
Employee engagement platforms1st of 576.8%Show ranking
Consumer research platforms1st of 986.8%Show ranking
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