Prolific vs Qualtrics:Which is more popular by branded search?
In August 2026, Qualtrics had more branded searches than Prolific among panel research platforms worldwide. Qualtrics was estimated to have 247K branded searches compared to Prolific’s 590, and held a 76% Share of Search versus Prolific’s 0.18%. These are worldwide searches for English-language branded terms.
Follow Prolific vs Qualtrics and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Prolific or Qualtrics?
Compare the platforms used to recruit research participants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Qualtrics, Prolific. The figures are in the table below the chart.
View monthly share of search table
| Month | Qualtrics | Amazon Mechanical Turk | UserTesting | Respondent | Prolific |
|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 30.1% | 1.8% | 0.53% | 0.11% |
| Nov 2025 | 67.5% | 30.2% | 1.9% | 0.35% | 0.11% |
| Dec 2025 | 60.7% | 33.2% | 5.5% | 0.39% | 0.15% |
| Jan 2026 | 61.3% | 33.5% | 4.5% | 0.49% | 0.1% |
| Feb 2026 | 66.3% | 29.6% | 3.3% | 0.64% | 0.13% |
| Mar 2026 | 66.7% | 29.8% | 2.8% | 0.52% | 0.13% |
| Apr 2026 | 70.8% | 25.9% | 3% | 0.19% | 0.11% |
| May 2026 | 69.7% | 25.4% | 4.6% | 0.17% | 0.17% |
| Jun 2026 | 68.9% | 25.2% | 5.6% | 0.2% | 0.16% |
| Jul 2026 | 68.9% | 25.2% | 5.3% | 0.36% | 0.16% |
| Aug 2026 | 76% | 18.6% | 4.7% | 0.49% | 0.18% |
| Sep 2026 | — | — | — | — | — |
How has the Prolific and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Prolific in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Prolific’s estimated Share of Search among panel research platforms worldwide moved from 0.11% to 0.18%, and its estimated monthly branded searches held steady at 590.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among panel research platforms worldwide moved from 67.4% to 76%, and its estimated monthly branded searches moved from 369K to 247K.
How did search popularity change for panel research platforms worldwide in August 2026?
1 change
In August 2026, Qualtrics gained estimated Share of Search among panel research platforms worldwide, from 68.9% to 76%.
How each brand is measured
Brandwave collects information about searches that people make online using Prolific’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.