How popular isQualtrics in search?
In August 2026, there were an estimated 247K branded searches for Qualtrics worldwide which is down 33.1% over the last 11 months. Qualtrics holds 79.8% estimated Share of Search among voice of customer platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which voice of customer platforms compete with Qualtrics?
Share of Search by month for Qualtrics, Medallia, Alchemer, InMoment. The figures are in the table below the chart.
View monthly share of search table
| Month | Qualtrics | Medallia | Alchemer | InMoment | Sprig |
|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 11.1% | 4.1% | 2.2% | 0.05% |
| Nov 2025 | 82.8% | 11.2% | 4.1% | 1.8% | 0.04% |
| Dec 2025 | 79.7% | 13.2% | 4.8% | 2.1% | 0.08% |
| Jan 2026 | 80.5% | 13.3% | 4% | 2.2% | 0.06% |
| Feb 2026 | 79.8% | 13.2% | 4.9% | 2.2% | 0.04% |
| Mar 2026 | 82.8% | 11.2% | 4.1% | 1.8% | 0.04% |
| Apr 2026 | 79.3% | 16% | 3.2% | 1.4% | 0.05% |
| May 2026 | 78.2% | 15.7% | 3.9% | 2.1% | 0.05% |
| Jun 2026 | 75% | 18.4% | 4.5% | 2% | 0.05% |
| Jul 2026 | 77.8% | 15.7% | 4.7% | 1.7% | 0.05% |
| Aug 2026 | 79.8% | 13.2% | 4.9% | 2.1% | 0.05% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.8% | 247K | -0.12% | +2 points | |
| 2, held 2nd | 13.2% | 40.8K | -18.2% | -2.5 points | |
| 3, held 3rd | 4.9% | 15.1K | 0% | +0.1 points | |
| 4, held 4th | 2.1% | 6.6K | +22.1% | +0.4 points | |
| 5, held 5th | 0.05% | 170 | 0% | 0 points |
79.8%
held 1st · 247K estimated branded searches · -0.12% vs prior month · +2 points
2.
Medallia13.2%
held 2nd · 40.8K estimated branded searches · -18.2% vs prior month · -2.5 points
3.
Alchemer4.9%
held 3rd · 15.1K estimated branded searches · 0% vs prior month · +0.1 points
4.
InMoment2.1%
held 4th · 6.6K estimated branded searches · +22.1% vs prior month · +0.4 points
5.
Sprig0.05%
held 5th · 170 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Qualtrics and its closest rivals
How has branded search demand for Qualtrics changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Qualtrics worldwide fell from 369K to 247K.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among voice of customer platforms worldwide decreased from 82.5% to 79.8%.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among voice of customer platforms worldwide peaked at 82.8% in March 2026 and was lowest at 75% in June 2026.
How did search popularity change for voice of customer platforms worldwide in August 2026?
5 changes

In August 2026, Qualtrics gained estimated Share of Search among voice of customer platforms worldwide, from 77.8% to 79.8%.

In August 2026, Medallia lost estimated Share of Search among voice of customer platforms worldwide, from 15.7% to 13.2%.

Alchemer’s estimated Share of Search among voice of customer platforms worldwide has gained ground for 3 months in a row, from 3.9% to 4.9% in August 2026.

Estimated monthly branded searches for InMoment worldwide fell 33.5% over 11 measured months, from 10K to 6.6K in August 2026.

Estimated monthly branded searches for Sprig worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.
How is Qualtrics measured?
Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- qualtrics
- qualtrics customer feedback
- qualtrics voice of customer
- qualtrics.com
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Is Qualtrics your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.