Dovetail vs Qualtrics:Which is more popular?
In September 2026, Qualtrics had more branded searches than Dovetail among UX research tools worldwide. Qualtrics had about 246,000 branded searches, while Dovetail had 630. Qualtrics made up 45.8% of all UX research tool searches we track, and Dovetail accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about UX research tools, Dovetail appeared in all five answers and Qualtrics in three. Dovetail was mentioned before Qualtrics in four out of five answers.
Who do people search for more?
Qualtrics, about 390 searches for every 1 for Dovetail
Who does AI mention more?
Dovetail, mentioned in every answer we collected
Who does AI recommend more?
Dovetail, named ahead of Qualtrics in 4 of 5 answers
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Top UX research tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dovetail appeared in all five answers. Qualtrics was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Dovetail was listed before Qualtrics in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Maze1st
UserTesting2nd- Dovetail3rd
Lyssna4th
User Interviews5th
UXtweak6th
Hotjar7th- Qualtrics8th
Optimal Workshop9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- User Interviews5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dovetail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- UserTesting5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hotjar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qualtrics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lyssna3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Optimal Workshop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- UXtweak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about UX research tools
5 answers
Asked ChatGPT
“Which UX research tool should I use?”
Asked ChatGPT
“What are the best UX research tools?”
Asked ChatGPT
“What's the best UX research tool for user feedback?”
Searched Google, AI Overview
“ux research tools”
Searched Google, AI Overview
“user research tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dovetail or Qualtrics more popular in search?
This chart shows how often people search Google for Dovetail and Qualtrics by name. Each line represents a brand's share of searches for all nine UX research tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Qualtrics, Dovetail. The figures are in the table below the chart.
View monthly share of searches table
| Month | Qualtrics | User Interviews | Hotjar | Lyssna | Optimal Workshop | UXtweak | Maze | Dovetail | UserTesting |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 12.3% | 22.5% | 1.7% | 0.9% | 0.9% | 0.26% | 0.12% | 0.03% |
| Nov 2025 | 57.7% | 17.3% | 21.1% | 1.6% | 1% | 0.84% | 0.3% | 0.11% | 0.05% |
| Dec 2025 | 57.4% | 17.3% | 21.1% | 1.9% | 0.84% | 0.84% | 0.36% | 0.13% | 0.05% |
| Jan 2026 | 52.6% | 19.3% | 23.5% | 2.2% | 0.94% | 0.94% | 0.31% | 0.17% | 0.04% |
| Feb 2026 | 64.4% | 15.8% | 15.8% | 1.8% | 0.94% | 0.77% | 0.29% | 0.12% | 0.08% |
| Mar 2026 | 65.6% | 19.6% | 10.8% | 1.8% | 0.96% | 0.64% | 0.29% | 0.13% | 0.17% |
| Apr 2026 | 62.9% | 23.1% | 10.3% | 1.7% | 0.75% | 0.62% | 0.28% | 0.1% | 0.15% |
| May 2026 | 59.6% | 26.7% | 9.8% | 1.6% | 0.71% | 0.71% | 0.32% | 0.12% | 0.32% |
| Jun 2026 | 51.9% | 28.5% | 15.6% | 1.8% | 0.76% | 0.61% | 0.26% | 0.13% | 0.4% |
| Jul 2026 | 53.3% | 29.2% | 13.1% | 2.2% | 0.77% | 0.64% | 0.33% | 0.14% | 0.24% |
| Aug 2026 | 50.2% | 33.7% | 12.4% | 2.1% | 0.72% | 0.47% | 0.25% | 0.15% | 0.08% |
| Sep 2026 | 45.8% | 30.7% | 20.5% | 1.6% | 0.67% | 0.45% | 0.26% | 0.12% | 0.02% |
How has the Dovetail and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Dovetail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dovetail’s share of searches among UX research tools worldwide held steady at 0.12%, and its estimated monthly branded searches moved from 740 to 630.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among UX research tools worldwide moved from 61.3% to 45.8%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for UX research tools worldwide in September 2026?
2 changes
In September 2026, Qualtrics lost share of searches among UX research tools worldwide, from 50.2% to 45.8%.
Estimated monthly branded searches for Dovetail worldwide fell 14.9% over 12 measured months, from 740 to 630 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Dovetail’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among UX research tools
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