UX research tools:Which are searched most?
In September 2026, Lyssna was the most searched among UX research tools worldwide, with an estimated 8.5K branded searches and 59.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Lyssna59.8%
Optimal Workshop25.3%- Maze9.7%
Dovetail4.4%
UserTesting0.7%
Follow UX research tools and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the ux research tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lyssna, Optimal Workshop, Maze, Dovetail. The figures are in the table below the chart.
View monthly share of search table
| Month | Lyssna | Optimal Workshop | Maze | Dovetail | UserTesting |
|---|---|---|---|---|---|
| Oct 2025 | 56% | 30.2% | 8.8% | 4.1% | 0.95% |
| Nov 2025 | 51.3% | 33.9% | 9.8% | 3.5% | 1.5% |
| Dec 2025 | 58.2% | 25.5% | 10.8% | 4% | 1.6% |
| Jan 2026 | 59.7% | 26% | 8.5% | 4.7% | 1.1% |
| Feb 2026 | 55.4% | 29.3% | 9.1% | 3.7% | 2.5% |
| Mar 2026 | 53.9% | 28.8% | 8.6% | 3.8% | 5% |
| Apr 2026 | 57.2% | 25% | 9.4% | 3.4% | 5.1% |
| May 2026 | 52.6% | 22.8% | 10.4% | 3.8% | 10.3% |
| Jun 2026 | 53.5% | 22.7% | 7.9% | 3.9% | 12% |
| Jul 2026 | 60.2% | 20.7% | 8.9% | 3.9% | 6.3% |
| Aug 2026 | 63.6% | 21.8% | 7.5% | 4.6% | 2.5% |
| Sep 2026 | 59.8% | 25.3% | 9.7% | 4.4% | 0.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.8% | 8.5K | +0.83% | -3.7 points | |
| 2, held 2nd | 25.3% | 3.6K | +24.1% | +3.5 points | |
| 3, held 3rd | 9.7% | 1.4K | +38% | +2.2 points | |
| 4, held 4th | 4.4% | 630 | +3.3% | -0.2 points | |
| 5, held 5th | 0.7% | 100 | -69.7% | -1.8 points |
1.
Lyssna59.8%
Held 1st. 8.5K estimated branded searches, +0.83% vs prior month. Share -3.7 points.
25.3%
Held 2nd. 3.6K estimated branded searches, +24.1% vs prior month. Share +3.5 points.
3.Maze
9.7%
Held 3rd. 1.4K estimated branded searches, +38% vs prior month. Share +2.2 points.
4.
4.4%
Held 4th. 630 estimated branded searches, +3.3% vs prior month. Share -0.2 points.
0.7%
Held 5th. 100 estimated branded searches, -69.7% vs prior month. Share -1.8 points.
Compare search popularity between leading brands
- Lyssna vs Optimal Workshop: compare search popularity
- Lyssna vs Maze: compare search popularity
- Optimal Workshop vs Maze: compare search popularity
- Compare any of these brands
Which brand is most popular in search among UX research tools worldwide?
5 brands
In September 2026, Lyssna was the most searched among UX research tools worldwide, with an estimated 8.5K branded searches and 59.8% estimated Share of Search within this set. Optimal Workshop is in 2nd place, 34.5 percentage points behind at 25.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Lyssna | 56% → 59.8% | 63.6%Aug 2026 | 51.3%Nov 2025 | 1st |
| Optimal Workshop | 30.2% → 25.3% | 33.9%Nov 2025 | 20.7%Jul 2026 | 2nd |
| Maze | 8.8% → 9.7% | 10.8%Dec 2025 | 7.5%Aug 2026 | 3rd |
| Dovetail | 4.1% → 4.4% | 4.7%Jan 2026 | 3.4%Apr 2026 | 4th |
| UserTesting | 0.95% → 0.7% | 12%Jun 2026 | 0.7%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Lyssna’s estimated Share of Search among UX research tools worldwide increased from 56% to 59.8%.
- Across the 12 months ending September 2026, Optimal Workshop’s estimated Share of Search among UX research tools worldwide decreased from 30.2% to 25.3%.
- Across the 12 months ending September 2026, Maze’s estimated Share of Search among UX research tools worldwide increased from 8.8% to 9.7%.
- Across the 12 months ending September 2026, Lyssna’s estimated Share of Search among UX research tools worldwide peaked at 63.6% in August 2026 and was lowest at 51.3% in November 2025.
- Across the 12 months ending September 2026, Optimal Workshop’s estimated Share of Search among UX research tools worldwide peaked at 33.9% in November 2025 and was lowest at 20.7% in July 2026.
- Across the 12 months ending September 2026, Maze’s estimated Share of Search among UX research tools worldwide peaked at 10.8% in December 2025 and was lowest at 7.5% in August 2026.
- Across the 12 months ending September 2026, Dovetail’s estimated Share of Search among UX research tools worldwide peaked at 4.7% in January 2026 and was lowest at 3.4% in April 2026.
- Across the 12 months ending September 2026, UserTesting’s estimated Share of Search among UX research tools worldwide peaked at 12% in June 2026 and was lowest at 0.7% in September 2026.
- Across the 12 months ending September 2026, Dovetail and UserTesting held steady: their estimated Share of Search among UX research tools worldwide each moved less than 0.5 percentage points.
How did search popularity change for UX research tools worldwide in September 2026?
5 changes
In September 2026, Optimal Workshop gained estimated Share of Search among UX research tools worldwide, from 21.8% to 25.3%.
In September 2026, Maze gained estimated Share of Search among UX research tools worldwide, from 7.5% to 9.7%.
In September 2026, Lyssna lost estimated Share of Search among UX research tools worldwide, from 63.6% to 59.8%.
In September 2026, UserTesting lost estimated Share of Search among UX research tools worldwide, from 2.5% to 0.7%.
Estimated monthly branded searches for Dovetail worldwide fell 14.9% over 12 measured months, from 740 to 630 in September 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.