Brandwave

How popular isUserTesting in search?

In September 2026, there were an estimated 100 branded searches for UserTesting worldwide which is down 41.2% over the last 12 months. UserTesting holds 0.7% estimated Share of Search among UX research tools worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lyssna59.8%
  2. Optimal Workshop25.3%
  3. Maze9.7%
  4. Dovetail4.4%
  5. UserTesting0.7%
UserTesting website (opens in a new tab)

Follow UserTesting and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which UX research tools compete with UserTesting?

UserTesting against UX research tools worldwide, by month

Share of Search by month for Lyssna, Optimal Workshop, Maze, Dovetail, UserTesting. The figures are in the table below the chart.

View monthly share of search table
MonthLyssnaOptimal WorkshopMazeDovetailUserTesting
Oct 202556%30.2%8.8%4.1%0.95%
Nov 202551.3%33.9%9.8%3.5%1.5%
Dec 202558.2%25.5%10.8%4%1.6%
Jan 202659.7%26%8.5%4.7%1.1%
Feb 202655.4%29.3%9.1%3.7%2.5%
Mar 202653.9%28.8%8.6%3.8%5%
Apr 202657.2%25%9.4%3.4%5.1%
May 202652.6%22.8%10.4%3.8%10.3%
Jun 202653.5%22.7%7.9%3.9%12%
Jul 202660.2%20.7%8.9%3.9%6.3%
Aug 202663.6%21.8%7.5%4.6%2.5%
Sep 202659.8%25.3%9.7%4.4%0.7%

  1. 1.Lyssna

    59.8%

    Held 1st. 8.5K estimated branded searches, +0.83% vs prior month. Share -3.7 points.

  2. 2.Optimal Workshop

    25.3%

    Held 2nd. 3.6K estimated branded searches, +24.1% vs prior month. Share +3.5 points.

  3. 3.Maze

    9.7%

    Held 3rd. 1.4K estimated branded searches, +38% vs prior month. Share +2.2 points.

  4. 4.Dovetail

    4.4%

    Held 4th. 630 estimated branded searches, +3.3% vs prior month. Share -0.2 points.

  5. 5.UserTesting

    0.7%

    Held 5th. 100 estimated branded searches, -69.7% vs prior month. Share -1.8 points.

Compare search popularity between UserTesting and its closest rivals

Every comparison with UserTesting

How has branded search demand for UserTesting changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for UserTesting worldwide fell from 170 to 100.
  • Across the 12 months ending September 2026, UserTesting’s estimated Share of Search among UX research tools worldwide peaked at 12% in June 2026 and was lowest at 0.7% in September 2026.

How did search popularity change for UX research tools worldwide in September 2026?

  1. In September 2026, Optimal Workshop gained estimated Share of Search among UX research tools worldwide, from 21.8% to 25.3%.

  2. In September 2026, Maze gained estimated Share of Search among UX research tools worldwide, from 7.5% to 9.7%.

  3. In September 2026, Lyssna lost estimated Share of Search among UX research tools worldwide, from 63.6% to 59.8%.

  4. In September 2026, UserTesting lost estimated Share of Search among UX research tools worldwide, from 2.5% to 0.7%.

  5. Estimated monthly branded searches for Dovetail worldwide fell 14.9% over 12 measured months, from 740 to 630 in September 2026.

Where does UserTesting compete?

UserTesting is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Panel research platforms5th of 5<0.01%Show ranking
User testing platforms5th of 50.04%Show ranking
User research platforms5th of 50.21%Show ranking
UX research tools5th of 50.7%Shown above

How is UserTesting measured?

Brandwave collects information about searches that people make online using UserTesting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • usertesting usability testing
  • usertesting user research

Do you work for UserTesting? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is UserTesting your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free