Brandwave

How popular isQualtrics in search?

In September 2026, people searched for Qualtrics by name about 246,000 times worldwide, a 33.2% decrease from the previous year. These searches made up 86.8% of all global consumer research platform searches, placing Qualtrics first out of nine platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Qualtrics86.8%
  2. GWI7.8%
  3. SparkToro2.9%
  4. Pollfish2.3%
  5. Attest0.05%
  6. Suzy0.04%
  7. AYTM0.04%
  8. Cint0.03%
  9. UserTesting<0.01%
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Which consumer research platforms compete with Qualtrics?

Qualtrics against consumer research platforms worldwide, by month

Share of searches by month for Qualtrics, GWI, SparkToro, Pollfish. The figures are in the table below the chart.

View monthly share of searches table
MonthQualtricsGWISparkToroPollfishAttestSuzyAYTMCintUserTesting
Oct 202590.1%5.4%3%1.3%0.05%0.05%0.02%0.01%<0.01%
Nov 202588.8%6.5%2.9%1.6%0.07%0.06%0.02%0.02%<0.01%
Dec 202588.8%6.5%2.9%1.6%0.08%0.06%0.02%0.02%0.02%
Jan 202685.1%7.7%5.1%1.9%0.09%0.05%0.02%0.02%0.02%
Feb 202689.9%5.4%3%1.6%0.07%0.06%0.02%0.01%0.01%
Mar 202689.9%5.4%3%1.6%0.05%0.05%0.02%0.01%0.01%
Apr 202691.6%4.5%2.5%1.3%0.04%0.05%0.02%0.02%<0.01%
May 202689.9%5.4%3%1.6%0.05%0.04%0.03%0.01%<0.01%
Jun 202688.5%6.5%2.9%1.9%0.07%0.05%0.03%0.02%<0.01%
Jul 202684.8%9.4%3.4%2.3%0.05%0.05%0.03%0.02%<0.01%
Aug 202686.2%7.8%3.5%2.3%0.07%0.06%0.05%0.02%<0.01%
Sep 202686.8%7.8%2.9%2.3%0.05%0.04%0.04%0.03%<0.01%

  1. 1.Qualtrics

    86.8%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  2. 2.GWI

    7.8%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  3. 3.SparkToro

    2.9%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Pollfish

    2.3%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Attest

    0.05%

    Held 5th. 150 estimated branded searches, -6.3% vs prior month. Share 0 points.

  6. 6.Suzy

    0.04%

    Held 6th. 110 estimated branded searches, -15.4% vs prior month. Share 0 points.

  7. 7.AYTM

    0.04%

    Held 7th. 100 estimated branded searches, -9.1% vs prior month. Share 0 points.

  8. 8.Cint

    0.03%

    Held 8th. 90 estimated branded searches, +80% vs prior month. Share 0 points.

  9. 9.UserTesting

    <0.01%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Qualtrics and its closest rivals

Every comparison with Qualtrics

60 comparisons

How has branded search demand for Qualtrics changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Qualtrics worldwide fell from 368K to 246K.
  • Across the 12 months ending September 2026, Qualtrics’ share of searches among consumer research platforms worldwide decreased from 90.1% to 86.8%.
  • Across the 12 months ending September 2026, Qualtrics’ share of searches among consumer research platforms worldwide peaked at 91.6% in April 2026 and was lowest at 84.8% in July 2026.

How did search popularity change for consumer research platforms worldwide in September 2026?

6 changes

  1. In September 2026, Qualtrics gained share of searches among consumer research platforms worldwide, from 86.2% to 86.8%.

  2. In September 2026, SparkToro lost share of searches among consumer research platforms worldwide, from 3.5% to 2.9%.

  3. Estimated monthly branded searches for Cint worldwide rose 80% over 12 measured months, from 50 to 90 in September 2026.

  4. Estimated monthly branded searches for AYTM worldwide rose 42.9% over 12 measured months, from 70 to 100 in September 2026.

  5. Estimated monthly branded searches for Pollfish worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  6. Estimated monthly branded searches for UserTesting worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

How are Qualtrics’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • qualtrics
  • qualtrics customer feedback

Do you work for Qualtrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Qualtrics compete?

Qualtrics is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Online form and survey builders6th of 91.3%Show ranking
Survey platforms5th of 51.5%Show ranking
Market research platforms4th of 1115.1%Show ranking
Customer feedback software3rd of 1123.8%Show ranking
Voice of customer platforms2nd of 1029.9%Show ranking
Experience management platforms2nd of 630.3%Show ranking
Panel research platforms1st of 734.4%Show ranking
Employee survey platforms2nd of 835.2%Show ranking
NPS feedback platforms2nd of 836.9%Show ranking
UX research tools1st of 945.8%Show ranking
Brand tracking platforms1st of 958.9%Show ranking
Employee engagement platforms1st of 576.8%Show ranking
Consumer research platforms1st of 986.8%Shown above
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