Brandwave

Qualtrics vs Zonka Feedback:Which is more popular?

In September 2026, Qualtrics had more branded searches than Zonka Feedback among customer feedback software worldwide. Qualtrics had about 246,000 branded searches, while Zonka Feedback had 590. Qualtrics made up 23.8% of all customer feedback software searches we track, and Zonka Feedback accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about customer feedback software, Qualtrics appeared in four of the five answers and Zonka Feedback in three. Qualtrics was mentioned before Zonka Feedback in three out of five answers.

Among customer feedback software worldwide in September 2026

Who do people search for more?

Qualtrics, about 417 searches for every 1 for Zonka Feedback

Qualtrics 246K searchesZonka Feedback 590 searches

Who does AI mention more?

Qualtrics, mentioned in 4 of 5 answers, Zonka Feedback in 3

Qualtrics in 4 of 5Zonka Feedback in 3 of 5

Who does AI recommend more?

Qualtrics, named ahead of Zonka Feedback in 3 of 5 answers

Qualtrics first in 3Zonka Feedback first in 2

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Top customer feedback software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zonka Feedback was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Qualtrics was listed before Zonka Feedback in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SurveyMonkey1st
  2. Typeform2nd
  3. Canny3rd
  4. Qualtrics4th
  5. Hotjar5th
  6. Survicate6th
  7. Zonka Feedback7th
  8. Medallia8th
  9. Delighted9th
  10. AskNicely–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hotjar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Survicate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canny3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zonka Feedback3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medallia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delighted1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AskNicely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about customer feedback software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Qualtrics or Zonka Feedback more popular in search?

This chart shows how often people search Google for Qualtrics and Zonka Feedback by name. Each line represents a brand's share of searches for all 11 customer feedback software we track, month by month, from English-language searches worldwide.

Qualtrics and Zonka Feedback among customer feedback software worldwide, by month

Share of searches by month for Qualtrics, Zonka Feedback. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyTypeformQualtricsHotjarMedalliaAskNicelySurvicateDelightedCannyNicereplyZonka Feedback
Oct 202536.9%25%24.7%9.1%3.3%0.24%0.36%0.16%0.07%0.06%0.07%
Nov 202539.4%26.7%21.5%7.9%3.5%0.26%0.32%0.17%0.08%0.06%0.06%
Dec 202534.7%28.8%23.2%8.5%3.8%0.27%0.34%0.18%0.09%0.07%0.08%
Jan 202636.3%30.1%19.8%8.8%4%0.29%0.36%0.16%0.1%0.07%0.08%
Feb 202635.7%29.7%23.8%5.9%3.9%0.23%0.35%0.15%0.09%0.06%0.07%
Mar 202638.8%26.5%25.9%4.3%3.5%0.25%0.38%0.14%0.08%0.06%0.06%
Apr 202633.6%27.9%27.4%4.5%5.5%0.27%0.33%0.14%0.07%0.07%0.07%
May 202638.1%26.1%25.5%4.2%5.1%0.37%0.31%0.14%0.08%0.07%0.06%
Jun 202639.1%26.8%21.3%6.4%5.2%0.38%0.38%0.14%0.1%0.06%0.06%
Jul 202639.6%27%21.5%5.3%5.3%0.47%0.39%0.18%0.11%0.08%0.08%
Aug 202640%27.2%21.7%5.3%4.4%0.48%0.39%0.18%0.1%0.08%0.06%
Sep 202635.8%24.6%23.8%10.7%3.9%0.43%0.35%0.16%0.11%0.09%0.06%

How has the Qualtrics and Zonka Feedback comparison changed over the last 12 months?

3 findings

How did search popularity change for customer feedback software worldwide in September 2026?

2 changes

  1. In September 2026, Qualtrics gained share of searches among customer feedback software worldwide, from 21.7% to 23.8%.

  2. Estimated monthly branded searches for Zonka Feedback worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Qualtrics’ and Zonka Feedback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Qualtrics

2 branded search terms

  • qualtrics
  • qualtrics customer feedback

Zonka Feedback

1 branded search term

  • zonka feedback

How the Brand Demand Index is measured

Other head-to-heads among customer feedback software

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