Brandwave

Customer feedback software:Which brands are most popular in search?

In August 2026, Qualtrics was the most searched among customer feedback software worldwide, with an estimated 247K branded searches and 84.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Qualtrics84.3%
  2. Medallia13.9%
  3. AskNicely1.5%
  4. Nicereply0.25%
  5. Delighted<0.01%

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Share of SearchLeaderboard

Compare the platforms used to collect customer feedback. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among customer feedback software worldwide, by month

Share of Search by month for Qualtrics, Medallia. The figures are in the table below the chart.

View monthly share of search table
MonthQualtricsMedalliaAskNicelyNicereplyDelighted
Oct 202587.2%11.8%0.85%0.21%<0.01%
Nov 202587.2%11.8%0.86%0.21%<0.01%
Dec 202584.7%14%1%0.25%<0.01%
Jan 202684.7%14%1%0.25%<0.01%
Feb 202685%14%0.82%0.2%<0.01%
Mar 202687.2%11.8%0.85%0.21%<0.01%
Apr 202682.4%16.6%0.81%0.2%<0.01%
May 202682%16.5%1.2%0.24%<0.01%
Jun 202678.9%19.4%1.4%0.23%<0.01%
Jul 202681.8%16.5%1.5%0.24%<0.01%
Aug 202684.3%13.9%1.5%0.25%<0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Qualtrics

    84.3%

    Held 1st. 247K estimated branded searches, -0.12% vs prior month. Share +2.5 points.

  2. 2.Medallia

    13.9%

    Held 2nd. 40.8K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.AskNicely

    1.5%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Nicereply

    0.25%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Delighted

    <0.01%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among customer feedback software worldwide?

In August 2026, Qualtrics was the most searched among customer feedback software worldwide, with an estimated 247K branded searches and 84.3% estimated Share of Search within this set. Medallia is in 2nd place, 70.4 percentage points behind at 13.9% Share of Search.

Global customer feedback software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Qualtrics87.2% → 84.3%87.2%Mar 202678.9%Jun 20261st
Medallia11.8% → 13.9%19.4%Jun 202611.8%Mar 20262nd
AskNicely0.85% → 1.5%1.5%Aug 20260.81%Apr 20263rd
Nicereply0.21% → 0.25%0.25%Dec 20250.2%Apr 20264th
Delighted<0.01%<0.01%Dec 2025<0.01%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among customer feedback software worldwide decreased from 87.2% to 84.3%.
  • Across the 11 months ending August 2026, Medallia’s estimated Share of Search among customer feedback software worldwide increased from 11.8% to 13.9%.
  • Across the 11 months ending August 2026, AskNicely’s estimated Share of Search among customer feedback software worldwide increased from 0.85% to 1.5%.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among customer feedback software worldwide peaked at 87.2% in March 2026 and was lowest at 78.9% in June 2026.
  • Across the 11 months ending August 2026, Medallia’s estimated Share of Search among customer feedback software worldwide peaked at 19.4% in June 2026 and was lowest at 11.8% in March 2026.
  • Across the 11 months ending August 2026, Nicereply and Delighted held steady: their estimated Share of Search among customer feedback software worldwide each moved less than 0.5 percentage points.

How did search popularity change for customer feedback software worldwide in August 2026?

  1. In August 2026, Qualtrics gained estimated Share of Search among customer feedback software worldwide, from 81.8% to 84.3%.

  2. In August 2026, Medallia lost estimated Share of Search among customer feedback software worldwide, from 16.5% to 13.9%.

  3. Estimated monthly branded searches for AskNicely worldwide rose 21.8% over 11 measured months, from 3.6K to 4.4K in August 2026.

  4. Estimated monthly branded searches for Nicereply worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

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