Brandwave

How popular isHotjar?

In September 2026, people searched for Hotjar by name about 115,000 times worldwide, a 16.3% decrease from the previous year. These searches made up 10.7% of all global customer feedback software searches, placing Hotjar fourth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about customer feedback software, Hotjar appeared in four of the five answers and was the fifth most recommended of the 11.

Search and AI answers in September 2026

Hotjar is the fourth most searched of 11 competitors and the fifth most recommended in AI answers.

  1. SurveyMonkeyShare of searches 35.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TypeformShare of searches 24.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. QualtricsShare of searches 23.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. HotjarShare of searches 10.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. MedalliaShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

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Top customer feedback software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hotjar was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hotjar is the fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SurveyMonkey1st
  2. Typeform2nd
  3. Canny3rd
  4. Qualtrics4th
  5. Hotjar5th
  6. Survicate6th
  7. Zonka Feedback7th
  8. Medallia8th
  9. Delighted9th
  10. AskNicely–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hotjar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Survicate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canny3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zonka Feedback3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medallia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delighted1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AskNicely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about customer feedback software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which customer feedback software compete with Hotjar?

Hotjar against customer feedback software worldwide, by month

Share of searches by month for SurveyMonkey, Typeform, Qualtrics, Hotjar, Medallia. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyTypeformQualtricsHotjarMedalliaAskNicelySurvicateDelightedCannyNicereplyZonka Feedback
Oct 202536.9%25%24.7%9.1%3.3%0.24%0.36%0.16%0.07%0.06%0.07%
Nov 202539.4%26.7%21.5%7.9%3.5%0.26%0.32%0.17%0.08%0.06%0.06%
Dec 202534.7%28.8%23.2%8.5%3.8%0.27%0.34%0.18%0.09%0.07%0.08%
Jan 202636.3%30.1%19.8%8.8%4%0.29%0.36%0.16%0.1%0.07%0.08%
Feb 202635.7%29.7%23.8%5.9%3.9%0.23%0.35%0.15%0.09%0.06%0.07%
Mar 202638.8%26.5%25.9%4.3%3.5%0.25%0.38%0.14%0.08%0.06%0.06%
Apr 202633.6%27.9%27.4%4.5%5.5%0.27%0.33%0.14%0.07%0.07%0.07%
May 202638.1%26.1%25.5%4.2%5.1%0.37%0.31%0.14%0.08%0.07%0.06%
Jun 202639.1%26.8%21.3%6.4%5.2%0.38%0.38%0.14%0.1%0.06%0.06%
Jul 202639.6%27%21.5%5.3%5.3%0.47%0.39%0.18%0.11%0.08%0.08%
Aug 202640%27.2%21.7%5.3%4.4%0.48%0.39%0.18%0.1%0.08%0.06%
Sep 202635.8%24.6%23.8%10.7%3.9%0.43%0.35%0.16%0.11%0.09%0.06%

  1. 1.SurveyMonkey

    35.8%

    Held 1st. 369K estimated branded searches, -0.24% vs prior month. Share -4.2 points.

  2. 2.Typeform

    24.6%

    Held 2nd. 254K estimated branded searches, +0.84% vs prior month. Share -2.6 points.

  3. 3.Qualtrics

    23.8%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +2.1 points.

  4. 4.Hotjar

    10.7%

    Held 4th. 110K estimated branded searches, +122.2% vs prior month. Share +5.3 points.

  5. 5.Medallia

    3.9%

    Held 5th. 40.5K estimated branded searches, +0.05% vs prior month. Share -0.5 points.

  6. 6.AskNicely

    0.43%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Survicate

    0.35%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Delighted

    0.16%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Canny

    0.11%

    Held 9th. 1.2K estimated branded searches, +33% vs prior month. Share 0 points.

  10. 10.Nicereply

    0.09%

    Held 10th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

  11. 11.Zonka Feedback

    0.06%

    Held 11th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hotjar and its closest rivals

Every comparison with Hotjar

48 comparisons

How has branded search demand for Hotjar changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hotjar worldwide fell from 138K to 115K.
  • Across the 12 months ending September 2026, Hotjar’s share of searches among customer feedback software worldwide increased from 9.1% to 10.7%.
  • Across the 12 months ending September 2026, Hotjar’s share of searches among customer feedback software worldwide peaked at 10.7% in September 2026 and was lowest at 4.2% in May 2026.

How did search popularity change for customer feedback software worldwide in September 2026?

6 changes

  1. In September 2026, Hotjar gained share of searches among customer feedback software worldwide, from 5.3% to 10.7%.

  2. In September 2026, Qualtrics gained share of searches among customer feedback software worldwide, from 21.7% to 23.8%.

  3. In September 2026, SurveyMonkey lost share of searches among customer feedback software worldwide, from 40% to 35.8%.

  4. In September 2026, Typeform lost share of searches among customer feedback software worldwide, from 27.2% to 24.6%.

  5. Estimated monthly branded searches for AskNicely worldwide rose 21.8% over 12 measured months, from 3.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Canny worldwide rose 10.4% over 12 measured months, from 1.1K to 1.2K in September 2026.

How are Hotjar’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hotjar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hotjar
  • hotjar heatmap

How the Brand Demand Index is measured

Who owns Hotjar?

Hotjar is owned by Contentsquare. Brandwave also tracks Contentsquare and Heap, owned by the same company, worldwide.

Do you work for Hotjar? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Hotjar compete?

Hotjar is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web analytics tools4th of 113.1%Show ranking
Customer feedback software4th of 1110.7%Shown above
Conversion rate optimisation tools3rd of 1018%Show ranking
Heatmap tools3rd of 919.6%Show ranking
Session replay tools3rd of 919.8%Show ranking
UX research tools3rd of 920.5%Show ranking
Website feedback platforms1st of 889.2%Show ranking
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