Crazy Egg vs Hotjar:Which is more popular by branded search?
In August 2026, Hotjar had more branded searches than Crazy Egg among heatmap tools worldwide. Hotjar was estimated to have 52.4K branded searches compared to Crazy Egg’s 8.1K, and held a 20.1% Share of Search versus Crazy Egg’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crazy Egg or Hotjar?
Compare the heatmap tools teams measure with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hotjar, Crazy Egg. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Clarity | Hotjar | Contentsquare | Smartlook | Crazy Egg | Lucky Orange |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 44.4% | 7.3% | 5.8% | 4.8% | 2.1% |
| Nov 2025 | 39.3% | 40.1% | 6.6% | 6.4% | 5.3% | 2.4% |
| Dec 2025 | 43.4% | 36.7% | 6% | 7.1% | 4.7% | 2.2% |
| Jan 2026 | 43.9% | 36.8% | 7.3% | 5.9% | 3.9% | 2.2% |
| Feb 2026 | 52.2% | 24.9% | 8.7% | 7% | 4.7% | 2.6% |
| Mar 2026 | 52.3% | 24.8% | 8.7% | 6.9% | 4.6% | 2.6% |
| Apr 2026 | 52.2% | 25.3% | 8.7% | 7% | 4.7% | 2.1% |
| May 2026 | 61.4% | 20.7% | 6.8% | 5.5% | 3.6% | 2% |
| Jun 2026 | 56.6% | 27.1% | 6.3% | 5.1% | 3.4% | 1.5% |
| Jul 2026 | 63.2% | 19.8% | 7% | 5.6% | 3.1% | 1.4% |
| Aug 2026 | 63.6% | 20.1% | 5.8% | 5.7% | 3.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Crazy Egg and Hotjar comparison changed over the last 12 months?
3 findings
- Hotjar was ahead of Crazy Egg in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crazy Egg’s estimated Share of Search among heatmap tools worldwide moved from 4.8% to 3.1%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among heatmap tools worldwide moved from 44.4% to 20.1%, and its estimated monthly branded searches moved from 138K to 52.4K.
How did search popularity change for heatmap tools worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Crazy Egg’s and Hotjar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.