How popular isHotjar?
In September 2026, people searched for Hotjar by name about 115,000 times worldwide, a 16.3% decrease from the previous year. These searches made up 18% of all global conversion rate optimisation tool searches, placing Hotjar third out of ten tools. When we asked both ChatGPT and Google AI Overviews about conversion rate optimisation tools, Hotjar appeared in all answers and was the fourth most recommended of the ten.
Hotjar is the third most searched of 10 competitors and the fourth most recommended in AI answers.
OptimizelyShare of searches 40.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
Microsoft ClarityShare of searches 27%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
HotjarShare of searches 18%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
VWOShare of searches 5.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st- ContentsquareShare of searches 3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
Follow Hotjar and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top conversion rate optimisation tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hotjar appeared in all four answers. Hotjar is the fourth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- VWO1st
- Microsoft Clarity2nd
- Optimizely3rd
- Hotjar4th
- Contentsquare5th
Unbounce6th
Crazy Egg7th
Convert.com8th
AB Tasty–
Kameleoon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Optimizely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Microsoft Clarity4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hotjar4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- VWO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Contentsquare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Unbounce2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Crazy Egg2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Convert.com1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- AB Tasty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kameleoon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about conversion rate optimisation tools
4 answers
Asked ChatGPT
“Which conversion rate optimisation tool should I use?”
Asked ChatGPT
“What are the best conversion rate optimisation tools?”
Asked ChatGPT
“What's the best conversion rate optimisation tool for more online sales?”
Searched Google, AI Overview
“conversion rate optimisation tool”
Searched Google, AI Overview
“conversion optimisation software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which conversion rate optimisation tools compete with Hotjar?
Share of searches by month for Optimizely, Microsoft Clarity, Hotjar, VWO, Contentsquare, Unbounce. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Microsoft Clarity | Hotjar | VWO | Contentsquare | Unbounce | Crazy Egg | AB Tasty | Kameleoon | Convert.com |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 17.7% | 21.7% | 8% | 3.6% | 4.4% | 2.4% | 1.6% | 0.87% | 0.32% |
| Nov 2025 | 42.3% | 18.9% | 18.9% | 7% | 3.1% | 4.7% | 2.5% | 1.4% | 0.93% | 0.34% |
| Dec 2025 | 44.9% | 20.1% | 16.5% | 7.4% | 2.7% | 4.1% | 2.2% | 1.2% | 0.66% | 0.31% |
| Jan 2026 | 43.4% | 19.5% | 15.9% | 10.7% | 3.2% | 3.2% | 1.7% | 1.4% | 0.64% | 0.29% |
| Feb 2026 | 42% | 23% | 12.6% | 10.3% | 3.8% | 3.8% | 2.1% | 1.4% | 0.75% | 0.29% |
| Mar 2026 | 43% | 23.6% | 10.6% | 10.6% | 3.9% | 3.9% | 2.1% | 1.4% | 0.77% | 0.3% |
| Apr 2026 | 43.8% | 24% | 10.8% | 8.8% | 4% | 4% | 2.2% | 1.4% | 0.78% | 0.3% |
| May 2026 | 43.2% | 29% | 8.7% | 8.7% | 3.2% | 3.2% | 1.7% | 1.2% | 0.77% | 0.44% |
| Jun 2026 | 41.2% | 27.7% | 12.4% | 8.3% | 3% | 3% | 1.7% | 1.4% | 0.91% | 0.43% |
| Jul 2026 | 44.2% | 29.7% | 8.9% | 7.3% | 3.3% | 2.7% | 1.5% | 1.2% | 0.79% | 0.55% |
| Aug 2026 | 45.1% | 30.3% | 9.1% | 6.1% | 2.7% | 2.7% | 1.5% | 1.2% | 0.66% | 0.7% |
| Sep 2026 | 40.2% | 27% | 18% | 5.4% | 3% | 2.4% | 1.6% | 1.1% | 0.72% | 0.62% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 246K | 0% | -4.9 points | |
| 2, held 2nd | 27% | 165K | 0% | -3.3 points | |
| 3, held 3rd | 18% | 110K | +122.2% | +8.9 points | |
| 4, held 4th | 5.4% | 33.1K | 0% | -0.7 points | |
| 5, held 5th | 3% | 18.1K | +22.3% | +0.2 points | |
| 6, held 6th | 2.4% | 14.8K | 0% | -0.3 points | |
| 7, held 7th | 1.6% | 9.9K | +22.2% | +0.1 points | |
| 8, held 8th | 1.1% | 6.6K | 0% | -0.1 points | |
| 9, moved from 10th to 9th | 0.72% | 4.4K | +22.2% | +0.1 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 0.62% | 3.8K | 0% | -0.1 pointsmoved from 9th to 10th |
40.2%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -4.9 points.
27%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -3.3 points.
3.
Hotjar18%
Held 3rd. 110K estimated branded searches, +122.2% vs prior month. Share +8.9 points.
4.
VWO5.4%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
3%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
6.
Unbounce2.4%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.6%
Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
8.
AB Tasty1.1%
Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.72%
Moved from 10th to 9th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
10.
Convert.com0.62%
Moved from 9th to 10th. 3.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Hotjar and its closest rivals
Every comparison with Hotjar
48 comparisons
- Google Analytics vs Hotjar
- Hotjar vs Microsoft Clarity
- Hotjar vs Optimizely
- Hotjar vs PostHog
- Hotjar vs Qualtrics
- Hotjar vs SurveyMonkey
- Hotjar vs Typeform
- Hotjar vs User Interviews
- Hotjar vs Mixpanel
- Hotjar vs Medallia
- Hotjar vs Matomo
- Hotjar vs VWO
- Contentsquare vs Hotjar
- Hotjar vs Unbounce
- Hotjar vs Smartlook
- Adobe Analytics vs Hotjar
- Fullstory vs Hotjar
- Crazy Egg vs Hotjar
- Hotjar vs Lyssna
- Hotjar vs Plausible
- AB Tasty vs Hotjar
- BugHerd vs Hotjar
- Hotjar vs LogRocket
- Hotjar vs OpenReplay
- Hotjar vs Lucky Orange
- AskNicely vs Hotjar
- Hotjar vs Mouseflow
- Hotjar vs Kameleoon
- Convert.com vs Hotjar
- Hotjar vs Mode Analytics
- Hotjar vs Survicate
- Hotjar vs Optimal Workshop
- Amplitude vs Hotjar
- Fathom Analytics vs Hotjar
- Hotjar vs UXtweak
- Hotjar vs Userback
- Hotjar vs Usersnap
- Delighted vs Hotjar
- Hotjar vs Maze
- Hotjar vs Marker.io
- Canny vs Hotjar
- Hotjar vs Ruttl
- Hotjar vs Nicereply
- Dovetail vs Hotjar
- Hotjar vs Qualaroo
- Hotjar vs Zonka Feedback
- Hotjar vs UserTesting
- Hotjar vs Pastel
How has branded search demand for Hotjar changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hotjar worldwide fell from 138K to 115K.
- Across the 12 months ending September 2026, Hotjar’s share of searches among conversion rate optimisation tools worldwide decreased from 21.7% to 18%.
- Across the 12 months ending September 2026, Hotjar’s share of searches among conversion rate optimisation tools worldwide peaked at 21.7% in October 2025 and was lowest at 8.7% in May 2026.
- Across the 12 months ending September 2026, Hotjar fell from 2nd to 3rd among conversion rate optimisation tools worldwide.
How did search popularity change for conversion rate optimisation tools worldwide in September 2026?
6 changes
In September 2026, Hotjar gained share of searches among conversion rate optimisation tools worldwide, from 9.1% to 18%.
In September 2026, Optimizely lost share of searches among conversion rate optimisation tools worldwide, from 45.1% to 40.2%.
In September 2026, Microsoft Clarity lost share of searches among conversion rate optimisation tools worldwide, from 30.3% to 27%.
In September 2026, VWO lost share of searches among conversion rate optimisation tools worldwide, from 6.1% to 5.4%.
In September 2026, Kameleoon rose from 10th to 9th among conversion rate optimisation tools worldwide.
In September 2026, Convert.com fell from 9th to 10th among conversion rate optimisation tools worldwide.
How are Hotjar’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hotjar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hotjar
- hotjar heatmap
Who owns Hotjar?
Hotjar is owned by Contentsquare. Brandwave also tracks Contentsquare and 
Heap, owned by the same company, worldwide.
Do you work for Hotjar? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Hotjar compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Web analytics tools | 4th of 11 | 3.1% | Show ranking |
| Customer feedback software | 4th of 11 | 10.7% | Show ranking |
| Conversion rate optimisation tools | 3rd of 10 | 18% | Shown above |
| Heatmap tools | 3rd of 9 | 19.6% | Show ranking |
| Session replay tools | 3rd of 9 | 19.8% | Show ranking |
| UX research tools | 3rd of 9 | 20.5% | Show ranking |
| Website feedback platforms | 1st of 8 | 89.2% | Show ranking |
Is Hotjar your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.