Brandwave

Adobe Analytics vs Hotjar:Which is more popular?

In September 2026, Hotjar had more branded searches than Adobe Analytics among web analytics tools worldwide. Hotjar had about 110,000 branded searches, while Adobe Analytics had 12,100. Hotjar made up 3.1% of all web analytics tool searches we track, and Adobe Analytics accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about web analytics tools, Adobe Analytics appeared in two of the five answers and Hotjar in none.

Among web analytics tools worldwide in September 2026

Who do people search for more?

Hotjar, about 9 searches for every 1 for Adobe Analytics

Hotjar 110K searchesAdobe Analytics 12.1K searches

Who does AI mention more?

Adobe Analytics, mentioned in 2 of 5 answers, Hotjar in 0

Adobe Analytics in 2 of 5Hotjar in 0 of 5

Who does AI recommend more?

Adobe Analytics, the only one of the two named

Adobe Analytics first in 2Hotjar never named

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Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Analytics was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hotjar did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Microsoft Clarity2nd
  3. Plausible3rd
  4. Matomo4th
  5. PostHog5th
  6. Fathom Analytics6th
  7. Adobe Analytics7th
  8. Mixpanel8th
  9. Hotjar–
  10. Mode Analytics–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Clarity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PostHog3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Analytics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fathom Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotjar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about web analytics tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Adobe Analytics or Hotjar more popular in search?

This chart shows how often people search Google for Adobe Analytics and Hotjar by name. Each line represents a brand's share of searches for all 11 web analytics tools we track, month by month, from English-language searches worldwide.

Adobe Analytics and Hotjar among web analytics tools worldwide, by month

Share of searches by month for Hotjar, Adobe Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsPlausibleMode AnalyticsAmplitudeFathom Analytics
Oct 202578.9%4.5%4.5%5.5%3%1.9%0.74%0.33%0.24%0.24%0.18%
Nov 202577.8%4.5%4.4%4.4%5.4%1.8%0.73%0.33%0.23%0.19%0.18%
Dec 202580.2%4.6%4.6%3.8%3.8%1.5%0.62%0.28%0.2%0.2%0.15%
Jan 202678.2%5.5%5.4%4.4%3%1.8%0.73%0.33%0.23%0.2%0.15%
Feb 202682.4%3.9%5.7%3.1%1.8%1.4%0.63%0.35%0.31%0.27%0.1%
Mar 202682.9%5.8%4.7%2.1%1.8%1.1%0.63%0.35%0.25%0.22%0.1%
Apr 202684.7%4%4.8%2.2%1.8%1.1%0.53%0.36%0.26%0.19%0.13%
May 202686.2%4.1%4.9%1.5%1.2%0.8%0.44%0.37%0.17%0.16%0.07%
Jun 202680.1%6.8%5.6%2.5%2.1%1.5%0.5%0.41%0.2%0.18%0.15%
Jul 202681.8%6.9%5.6%1.7%1.7%1.1%0.41%0.34%0.16%0.18%0.12%
Aug 202682.2%6.9%5.6%1.7%1.4%1%0.41%0.28%0.13%0.14%0.12%
Sep 202681.7%7%4.6%3.1%1.7%1.1%0.34%0.23%0.11%0.1%0.07%

How has the Adobe Analytics and Hotjar comparison changed over the last 12 months?

3 findings
  • Hotjar was ahead of Adobe Analytics in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adobe Analytics’ share of searches among web analytics tools worldwide moved from 0.74% to 0.34%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
  • Across the 12 months ending September 2026, Hotjar’s share of searches among web analytics tools worldwide moved from 5.5% to 3.1%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for web analytics tools worldwide in September 2026?

2 changes

  1. In September 2026, Hotjar gained share of searches among web analytics tools worldwide, from 1.7% to 3.1%.

  2. Estimated monthly branded searches for Adobe Analytics worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adobe Analytics’ and Hotjar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Analytics

1 branded search term

  • adobe analytics

Hotjar

1 branded search term

  • hotjar

How the Brand Demand Index is measured

Other head-to-heads among web analytics tools

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