How popular isHotjar in search?
In September 2026, there were an estimated 115K branded searches for Hotjar worldwide which is down 16.3% over the last 12 months. Hotjar holds 3.1% estimated Share of Search among web analytics tools worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google Analytics82.3%
PostHog7%Microsoft Clarity4.7%
Hotjar3.1%
Mixpanel1.7%
Matomo1.1%
Amplitude0.1%
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Which web analytics tools compete with Hotjar?
Share of Search by month for Google Analytics, PostHog, Microsoft Clarity, Hotjar. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | PostHog | Microsoft Clarity | Hotjar | Mixpanel | Matomo | Amplitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 4.6% | 4.5% | 5.6% | 3.1% | 1.9% | 0.24% |
| Nov 2025 | 79% | 4.5% | 4.5% | 4.5% | 5.5% | 1.8% | 0.2% |
| Dec 2025 | 81.2% | 4.7% | 4.7% | 3.8% | 3.9% | 1.6% | 0.21% |
| Jan 2026 | 79.3% | 5.6% | 5.5% | 4.5% | 3.1% | 1.8% | 0.2% |
| Feb 2026 | 83.6% | 4% | 5.8% | 3.2% | 1.8% | 1.4% | 0.27% |
| Mar 2026 | 84% | 5.9% | 4.8% | 2.1% | 1.8% | 1.1% | 0.23% |
| Apr 2026 | 85.8% | 4% | 4.9% | 2.2% | 1.8% | 1.1% | 0.19% |
| May 2026 | 87.1% | 4.1% | 5% | 1.5% | 1.2% | 0.81% | 0.16% |
| Jun 2026 | 81.1% | 6.9% | 5.6% | 2.5% | 2.1% | 1.5% | 0.18% |
| Jul 2026 | 82.7% | 7% | 5.7% | 1.7% | 1.7% | 1.1% | 0.18% |
| Aug 2026 | 83% | 7% | 5.7% | 1.7% | 1.4% | 1.1% | 0.14% |
| Sep 2026 | 82.3% | 7% | 4.7% | 3.1% | 1.7% | 1.1% | 0.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.3% | 2.9M | +20.8% | -0.7 points | |
| 2, held 2nd | 7% | 247K | +22.1% | 0 points | |
| 3, held 3rd | 4.7% | 165K | 0% | -1 points | |
| 4, held 4th | 3.1% | 110K | +122.2% | +1.4 points | |
| 5, held 5th | 1.7% | 61.1K | +48.7% | +0.3 points | |
| 6, held 6th | 1.1% | 37.5K | +22.1% | 0 points | |
| 7, held 7th | 0.1% | 3.4K | -19.3% | 0 points |
82.3%
Held 1st. 2.9M estimated branded searches, +20.8% vs prior month. Share -0.7 points.
2.
PostHog7%
Held 2nd. 247K estimated branded searches, +22.1% vs prior month. Share 0 points.
4.7%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1 points.
4.
Hotjar3.1%
Held 4th. 110K estimated branded searches, +122.2% vs prior month. Share +1.4 points.
5.
Mixpanel1.7%
Held 5th. 61.1K estimated branded searches, +48.7% vs prior month. Share +0.3 points.
6.
Matomo1.1%
Held 6th. 37.5K estimated branded searches, +22.1% vs prior month. Share 0 points.
0.1%
Held 7th. 3.4K estimated branded searches, -19.3% vs prior month. Share 0 points.
Compare search popularity between Hotjar and its closest rivals
Every comparison with Hotjar
17 comparisons
- Google Analytics vs Hotjar
- Hotjar vs Microsoft Clarity
- Hotjar vs PostHog
- Hotjar vs Mixpanel
- Hotjar vs Matomo
- Contentsquare vs Hotjar
- Hotjar vs Smartlook
- Fullstory vs Hotjar
- Crazy Egg vs Hotjar
- BugHerd vs Hotjar
- Hotjar vs LogRocket
- Hotjar vs Lucky Orange
- Hotjar vs Mouseflow
- Amplitude vs Hotjar
- Hotjar vs Userback
- Hotjar vs Marker.io
- Hotjar vs Pastel
How has branded search demand for Hotjar changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hotjar worldwide fell from 138K to 115K.
- Across the 12 months ending September 2026, Hotjar’s estimated Share of Search among web analytics tools worldwide decreased from 5.6% to 3.1%.
- Across the 12 months ending September 2026, Hotjar’s estimated Share of Search among web analytics tools worldwide peaked at 5.6% in October 2025 and was lowest at 1.5% in May 2026.
- Across the 12 months ending September 2026, Hotjar fell from 2nd to 4th among web analytics tools worldwide.
How did search popularity change for web analytics tools worldwide in September 2026?
6 changes
In September 2026, Hotjar gained estimated Share of Search among web analytics tools worldwide, from 1.7% to 3.1%.
In September 2026, Microsoft Clarity lost estimated Share of Search among web analytics tools worldwide, from 5.7% to 4.7%.
In September 2026, Google Analytics lost estimated Share of Search among web analytics tools worldwide, from 83% to 82.3%.
Estimated monthly branded searches for PostHog worldwide rose 123% over 12 measured months, from 111K to 247K in September 2026.
Estimated monthly branded searches for Amplitude worldwide fell 41.6% over 12 measured months, from 5.8K to 3.4K in September 2026.
Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026.
Where does Hotjar compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Web analytics tools | 4th of 7 | 3.1% | Shown above |
| Heatmap tools | 2nd of 6 | 35.2% | Show ranking |
| Heatmap and session replay tools | 2nd of 5 | 38.5% | Show ranking |
| Session replay tools | 1st of 6 | 69.9% | Show ranking |
| Website feedback platforms | 1st of 5 | 91.8% | Show ranking |
How is Hotjar measured?
Brandwave collects information about searches that people make online using Hotjar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hotjar
- hotjar heatmap
Who owns Hotjar?
Hotjar is owned by Contentsquare. Brandwave also tracks Contentsquare and 
Heap, owned by the same company, worldwide.
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Is Hotjar your brand?
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