Fullstory vs Hotjar:Which is more popular by branded search?
In August 2026, Hotjar had more branded searches than Fullstory among heatmap and session replay tools worldwide. Hotjar was estimated to have 52.4K branded searches compared to Fullstory’s 15.5K, and held a 21.5% Share of Search versus Fullstory’s 6.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Fullstory or Hotjar?
Compare tools for viewing visitor behavior, heatmaps, and website friction. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hotjar, Fullstory. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Clarity | Hotjar | Fullstory | Mouseflow | Lucky Orange |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 48.8% | 6.8% | 2.9% | 2.4% |
| Nov 2025 | 43.5% | 44.5% | 6.2% | 3.2% | 2.6% |
| Dec 2025 | 48.2% | 40.8% | 5.7% | 2.9% | 2.4% |
| Jan 2026 | 49.2% | 41.2% | 4.8% | 2.4% | 2.4% |
| Feb 2026 | 60.4% | 28.9% | 4.9% | 2.9% | 3% |
| Mar 2026 | 60% | 28.5% | 5% | 3.6% | 2.9% |
| Apr 2026 | 59.8% | 29% | 5.8% | 2.9% | 2.4% |
| May 2026 | 68.7% | 23.1% | 3.7% | 2.2% | 2.3% |
| Jun 2026 | 61.2% | 29.3% | 5.8% | 2% | 1.7% |
| Jul 2026 | 69.8% | 21.9% | 4.4% | 2.3% | 1.5% |
| Aug 2026 | 68% | 21.5% | 6.4% | 2.2% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Fullstory and Hotjar comparison changed over the last 12 months?
3 findings
- Hotjar was ahead of Fullstory in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fullstory’s estimated Share of Search among heatmap and session replay tools worldwide moved from 6.8% to 6.4%, and its estimated monthly branded searches moved from 19.1K to 15.5K.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among heatmap and session replay tools worldwide moved from 48.8% to 21.5%, and its estimated monthly branded searches moved from 138K to 52.4K.
How did search popularity change for heatmap and session replay tools worldwide in August 2026?
2 changes
In August 2026, Fullstory gained estimated Share of Search among heatmap and session replay tools worldwide, from 4.4% to 6.4%.
Estimated monthly branded searches for Hotjar worldwide fell 62% over 11 measured months, from 138K to 52.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fullstory’s and Hotjar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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