How popular isMouseflow?
In September 2026, people searched for Mouseflow by name about 4,410 times worldwide, a 45.7% decrease from the previous year. These searches made up 0.75% of all global heatmap tool searches, placing Mouseflow ninth out of nine tools. When we asked both ChatGPT and Google AI Overviews about heatmap tools, Mouseflow appeared in four of the five answers and was the third most recommended of the nine.
Mouseflow is the ninth most searched of 9 competitors and the third most recommended in AI answers.
PostHogShare of searches 41.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
Microsoft ClarityShare of searches 28.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HotjarShare of searches 19.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd- ContentsquareShare of searches 3.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
MouseflowShare of searches 0.75%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top heatmap tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mouseflow was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Mouseflow is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Microsoft Clarity1st
- Hotjar2nd
- Mouseflow3rd
Crazy Egg4th- Contentsquare5th
Fullstory6th
Lucky Orange7th- PostHog8th
Smartlook–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Clarity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hotjar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crazy Egg4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mouseflow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PostHog2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Contentsquare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fullstory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lucky Orange1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartlook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heatmap tools
5 answers
Asked ChatGPT
“Which heatmap tool should I use?”
Asked ChatGPT
“What are the best heatmap tools?”
Asked ChatGPT
“What's the best heatmap tool for a website?”
Searched Google, AI Overview
“heatmap tools”
Searched Google, AI Overview
“website heatmap software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which heatmap tools compete with Mouseflow?
Share of searches by month for PostHog, Microsoft Clarity, Hotjar, Contentsquare, Smartlook, Mouseflow. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Microsoft Clarity | Hotjar | Contentsquare | Smartlook | Fullstory | Crazy Egg | Lucky Orange | Mouseflow |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 24.8% | 30.9% | 5% | 4.1% | 4.1% | 3.3% | 1.5% | 1.8% |
| Nov 2025 | 26.6% | 26.7% | 27.3% | 4.4% | 4.4% | 3.6% | 3.6% | 1.6% | 2% |
| Dec 2025 | 28.7% | 28.8% | 24.4% | 3.9% | 4.7% | 3.2% | 3.2% | 1.4% | 1.7% |
| Jan 2026 | 29.2% | 29.4% | 24.6% | 4.8% | 3.9% | 2.6% | 2.6% | 1.4% | 1.4% |
| Feb 2026 | 23.8% | 35.7% | 20.6% | 5.8% | 4.8% | 2.7% | 3.2% | 1.8% | 1.7% |
| Mar 2026 | 37.1% | 30.8% | 14.6% | 5% | 4.1% | 2.3% | 2.7% | 1.5% | 1.8% |
| Apr 2026 | 28.3% | 35% | 17% | 5.7% | 4.7% | 3.2% | 3.1% | 1.4% | 1.7% |
| May 2026 | 32.1% | 39.7% | 13.4% | 4.3% | 3.5% | 2% | 2.4% | 1.3% | 1.3% |
| Jun 2026 | 39.1% | 32.3% | 15.5% | 3.5% | 2.9% | 2.9% | 1.9% | 0.87% | 1.1% |
| Jul 2026 | 41.8% | 34.7% | 10.9% | 3.8% | 3.1% | 2.1% | 1.7% | 0.76% | 1.1% |
| Aug 2026 | 41.7% | 34.4% | 10.9% | 3.1% | 3.1% | 3.1% | 1.7% | 0.93% | 1.1% |
| Sep 2026 | 41.8% | 28.1% | 19.6% | 3.1% | 2.5% | 1.7% | 1.7% | 0.77% | 0.75% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.8% | 246K | +22.4% | +0.1 points | |
| 2, held 2nd | 28.1% | 165K | -0.14% | -6.3 points | |
| 3, held 3rd | 19.6% | 115K | +120.2% | +8.7 points | |
| 4, moved from 5th to 4th | 3.1% | 18.1K | +22.3% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 2.5% | 14.8K | 0% | -0.6 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 1.7% | 10K | -33% | -1.4 pointsmoved from 4th to 6th | |
| 7, held 7th | 1.7% | 9.9K | +22.2% | 0 points | |
| 8, moved from 9th to 8th | 0.77% | 4.5K | +1.1% | -0.2 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.75% | 4.4K | -18.5% | -0.4 pointsmoved from 8th to 9th |
1.
PostHog41.8%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
28.1%
Held 2nd. 165K estimated branded searches, -0.14% vs prior month. Share -6.3 points.
3.
Hotjar19.6%
Held 3rd. 115K estimated branded searches, +120.2% vs prior month. Share +8.7 points.
3.1%
Moved from 5th to 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
2.5%
Moved from 6th to 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.
1.7%
Moved from 4th to 6th. 10K estimated branded searches, -33% vs prior month. Share -1.4 points.
1.7%
Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.
0.77%
Moved from 9th to 8th. 4.5K estimated branded searches, +1.1% vs prior month. Share -0.2 points.
0.75%
Moved from 8th to 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
Compare popularity between Mouseflow and its closest rivals
Every comparison with Mouseflow
8 comparisons
How has branded search demand for Mouseflow changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mouseflow worldwide fell from 8.1K to 4.4K.
- Across the 12 months ending September 2026, Mouseflow’s share of searches among heatmap tools worldwide decreased from 1.8% to 0.75%.
- Across the 12 months ending September 2026, Mouseflow’s share of searches among heatmap tools worldwide peaked at 2% in November 2025 and was lowest at 0.75% in September 2026.
- Across the 12 months ending September 2026, Mouseflow fell from 8th to 9th among heatmap tools worldwide.
How did search popularity change for heatmap tools worldwide in September 2026?
6 changes
In September 2026, Hotjar gained share of searches among heatmap tools worldwide, from 10.9% to 19.6%.
In September 2026, Microsoft Clarity lost share of searches among heatmap tools worldwide, from 34.4% to 28.1%.
In September 2026, Fullstory lost share of searches among heatmap tools worldwide, from 3.1% to 1.7%.
In September 2026, Smartlook lost share of searches among heatmap tools worldwide, from 3.1% to 2.5%.
In September 2026, Contentsquare rose from 5th to 4th among heatmap tools worldwide.
In September 2026, Lucky Orange rose from 9th to 8th among heatmap tools worldwide.
How are Mouseflow’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mouseflow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mouseflow
- mouseflow heatmaps
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Is Mouseflow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.