How popular isMicrosoft Clarity in search?
In August 2026, there were an estimated 166K branded searches for Microsoft Clarity worldwide which is up 49.7% over the last 11 months. Microsoft Clarity holds 63.6% estimated Share of Search among heatmap tools worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Microsoft Clarity63.6%
Hotjar20.1%
Contentsquare5.8%
Smartlook5.7%Crazy Egg3.1%
Lucky Orange1.7%
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Which heatmap tools compete with Microsoft Clarity?
Share of Search by month for Microsoft Clarity, Hotjar, Contentsquare, Smartlook, Crazy Egg. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Clarity | Hotjar | Contentsquare | Smartlook | Crazy Egg | Lucky Orange |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 44.4% | 7.3% | 5.8% | 4.8% | 2.1% |
| Nov 2025 | 39.3% | 40.1% | 6.6% | 6.4% | 5.3% | 2.4% |
| Dec 2025 | 43.4% | 36.7% | 6% | 7.1% | 4.7% | 2.2% |
| Jan 2026 | 43.9% | 36.8% | 7.3% | 5.9% | 3.9% | 2.2% |
| Feb 2026 | 52.2% | 24.9% | 8.7% | 7% | 4.7% | 2.6% |
| Mar 2026 | 52.3% | 24.8% | 8.7% | 6.9% | 4.6% | 2.6% |
| Apr 2026 | 52.2% | 25.3% | 8.7% | 7% | 4.7% | 2.1% |
| May 2026 | 61.4% | 20.7% | 6.8% | 5.5% | 3.6% | 2% |
| Jun 2026 | 56.6% | 27.1% | 6.3% | 5.1% | 3.4% | 1.5% |
| Jul 2026 | 63.2% | 19.8% | 7% | 5.6% | 3.1% | 1.4% |
| Aug 2026 | 63.6% | 20.1% | 5.8% | 5.7% | 3.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.6% | 166K | -0.78% | +0.4 points | |
| 2, held 2nd | 20.1% | 52.4K | 0% | +0.3 points | |
| 3, held 3rd | 5.8% | 15.1K | -17.9% | -1.2 points | |
| 4, held 4th | 5.7% | 14.8K | 0% | +0.1 points | |
| 5, held 5th | 3.1% | 8.1K | 0% | 0 points | |
| 6, held 6th | 1.7% | 4.5K | +22.3% | +0.3 points |
63.6%
Held 1st. 166K estimated branded searches, -0.78% vs prior month. Share +0.4 points.
2.
20.1%
Held 2nd. 52.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.8%
Held 3rd. 15.1K estimated branded searches, -17.9% vs prior month. Share -1.2 points.
5.7%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.1%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.7%
Held 6th. 4.5K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
Compare search popularity between Microsoft Clarity and its closest rivals
- Microsoft Clarity vs Contentsquare: compare search popularity
- Microsoft Clarity vs Smartlook: compare search popularity
- Microsoft Clarity vs Lucky Orange: compare search popularity
- Compare Microsoft Clarity with any brand
How has branded search demand for Microsoft Clarity changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Clarity worldwide rose from 111K to 166K.
- Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among heatmap tools worldwide increased from 35.6% to 63.6%.
- Across the 11 months ending August 2026, Microsoft Clarity rose from 2nd to 1st among heatmap tools worldwide.
How did search popularity change for heatmap tools worldwide in August 2026?
6 changes
In August 2026, Contentsquare lost estimated Share of Search among heatmap tools worldwide, from 7% to 5.8%.
Estimated monthly branded searches for Microsoft Clarity worldwide rose 49.7% over 11 measured months, from 111K to 166K in August 2026.
Estimated monthly branded searches for Hotjar worldwide fell 62% over 11 measured months, from 138K to 52.4K in August 2026.
Estimated monthly branded searches for Crazy Egg worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.
Estimated monthly branded searches for Lucky Orange worldwide fell 32.7% over 11 measured months, from 6.7K to 4.5K in August 2026.
Estimated monthly branded searches for Smartlook worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does Microsoft Clarity compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Heatmap tools | 1st of 6 | 63.6% | Shown above |
| Heatmap and session replay tools | 1st of 5 | 68% | Show ranking |
How is Microsoft Clarity measured?
Brandwave collects information about searches that people make online using Microsoft Clarity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- microsoft clarity
- microsoft clarity heatmap
Who owns Microsoft Clarity?
Microsoft Clarity is owned by Microsoft. Brandwave also tracks 
GitHub Actions, GitHub Copilot, 
Microsoft 365, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, 
Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint and 
Xbox, owned by the same company, worldwide.
Do you work for Microsoft Clarity? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Microsoft Clarity your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.