Fullstory vs Microsoft Clarity:Which is more popular by branded search?
In August 2026, Microsoft Clarity had more branded searches than Fullstory among heatmap and session replay tools worldwide. Microsoft Clarity was estimated to have 166K branded searches compared to Fullstory’s 15.5K, and held a 68% Share of Search versus Fullstory’s 6.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Fullstory or Microsoft Clarity?
Compare tools for viewing visitor behavior, heatmaps, and website friction. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Clarity, Fullstory. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Clarity | Hotjar | Fullstory | Mouseflow | Lucky Orange |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 48.8% | 6.8% | 2.9% | 2.4% |
| Nov 2025 | 43.5% | 44.5% | 6.2% | 3.2% | 2.6% |
| Dec 2025 | 48.2% | 40.8% | 5.7% | 2.9% | 2.4% |
| Jan 2026 | 49.2% | 41.2% | 4.8% | 2.4% | 2.4% |
| Feb 2026 | 60.4% | 28.9% | 4.9% | 2.9% | 3% |
| Mar 2026 | 60% | 28.5% | 5% | 3.6% | 2.9% |
| Apr 2026 | 59.8% | 29% | 5.8% | 2.9% | 2.4% |
| May 2026 | 68.7% | 23.1% | 3.7% | 2.2% | 2.3% |
| Jun 2026 | 61.2% | 29.3% | 5.8% | 2% | 1.7% |
| Jul 2026 | 69.8% | 21.9% | 4.4% | 2.3% | 1.5% |
| Aug 2026 | 68% | 21.5% | 6.4% | 2.2% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Fullstory and Microsoft Clarity comparison changed over the last 12 months?
3 findings
- Microsoft Clarity was ahead of Fullstory in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fullstory’s estimated Share of Search among heatmap and session replay tools worldwide moved from 6.8% to 6.4%, and its estimated monthly branded searches moved from 19.1K to 15.5K.
- Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among heatmap and session replay tools worldwide moved from 39.2% to 68%, and its estimated monthly branded searches moved from 111K to 166K.
How did search popularity change for heatmap and session replay tools worldwide in August 2026?
2 changes
In August 2026, Fullstory gained estimated Share of Search among heatmap and session replay tools worldwide, from 4.4% to 6.4%.
In August 2026, Microsoft Clarity lost estimated Share of Search among heatmap and session replay tools worldwide, from 69.8% to 68%.
How each brand is measured
Brandwave collects information about searches that people make online using Fullstory’s and Microsoft Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fullstory
5 branded search terms
- fullstory
- fullstory pricing
- fullstory session replay
- fullstory software
- fullstory.com
Microsoft Clarity
2 branded search terms
- microsoft clarity
- microsoft clarity heatmap
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.