Microsoft Clarity vs PostHog:Which is searched more?
In September 2026, PostHog had more branded searches than Microsoft Clarity among web analytics tools worldwide. PostHog was estimated to have 247K branded searches compared to Microsoft Clarity’s 165K, and held a 7% Share of Search versus Microsoft Clarity’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Microsoft Clarity or PostHog?
Compare the web analytics tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PostHog, Microsoft Clarity. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | PostHog | Microsoft Clarity | Hotjar | Mixpanel | Matomo | Amplitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 4.6% | 4.5% | 5.6% | 3.1% | 1.9% | 0.24% |
| Nov 2025 | 79% | 4.5% | 4.5% | 4.5% | 5.5% | 1.8% | 0.2% |
| Dec 2025 | 81.2% | 4.7% | 4.7% | 3.8% | 3.9% | 1.6% | 0.21% |
| Jan 2026 | 79.3% | 5.6% | 5.5% | 4.5% | 3.1% | 1.8% | 0.2% |
| Feb 2026 | 83.6% | 4% | 5.8% | 3.2% | 1.8% | 1.4% | 0.27% |
| Mar 2026 | 84% | 5.9% | 4.8% | 2.1% | 1.8% | 1.1% | 0.23% |
| Apr 2026 | 85.8% | 4% | 4.9% | 2.2% | 1.8% | 1.1% | 0.19% |
| May 2026 | 87.1% | 4.1% | 5% | 1.5% | 1.2% | 0.81% | 0.16% |
| Jun 2026 | 81.1% | 6.9% | 5.6% | 2.5% | 2.1% | 1.5% | 0.18% |
| Jul 2026 | 82.7% | 7% | 5.7% | 1.7% | 1.7% | 1.1% | 0.18% |
| Aug 2026 | 83% | 7% | 5.7% | 1.7% | 1.4% | 1.1% | 0.14% |
| Sep 2026 | 82.3% | 7% | 4.7% | 3.1% | 1.7% | 1.1% | 0.1% |
How has the Microsoft Clarity and PostHog comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Microsoft Clarity took it in February 2026, PostHog took it in March 2026, Microsoft Clarity took it in April 2026, PostHog took it in June 2026.
- Across the 12 months ending September 2026, Microsoft Clarity’s estimated Share of Search among web analytics tools worldwide moved from 4.5% to 4.7%, and its estimated monthly branded searches moved from 110K to 165K.
- Across the 12 months ending September 2026, PostHog’s estimated Share of Search among web analytics tools worldwide moved from 4.6% to 7%, and its estimated monthly branded searches moved from 111K to 247K.
How did search popularity change for web analytics tools worldwide in September 2026?
2 changes
In September 2026, Microsoft Clarity lost estimated Share of Search among web analytics tools worldwide, from 5.7% to 4.7%.
Estimated monthly branded searches for PostHog worldwide rose 123% over 12 measured months, from 111K to 247K in September 2026.
Other head-to-heads among web analytics tools
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Clarity’s and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Clarity
1 branded search term
- microsoft clarity
PostHog
2 branded search terms
- posthog
- posthog analytics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.