How popular isSimilarweb in search?
In September 2026, people searched for Similarweb by name about 303,000 times worldwide, a 17.8% decrease from the previous year. These searches made up 7.8% of all global web analytics tool searches, placing Similarweb second out of 13 tools. These are worldwide searches for English-language branded terms.
Google Analytics75.1%
Similarweb7.8%
PostHog6.4%
Microsoft Clarity4.3%
Hotjar2.8%
Mixpanel1.6%
Matomo0.97%- Adobe Analytics0.31%
Umami0.27%
Plausible0.21%- +3 more
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Which web analytics tools compete with Similarweb?
Share of searches by month for Google Analytics, Similarweb, PostHog, Microsoft Clarity, Hotjar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Analytics | Similarweb | PostHog | Microsoft Clarity | Hotjar | Mixpanel | Matomo | Adobe Analytics | Umami | Plausible | Mode Analytics | Amplitude | Fathom Analytics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 13% | 3.9% | 3.9% | 4.8% | 2.6% | 1.6% | 0.64% | 0.2% | 0.29% | 0.2% | 0.2% | 0.16% |
| Nov 2025 | 67.7% | 12.8% | 3.9% | 3.8% | 3.8% | 4.7% | 1.6% | 0.63% | 0.2% | 0.29% | 0.2% | 0.17% | 0.15% |
| Dec 2025 | 71.1% | 11.1% | 4.1% | 4.1% | 3.3% | 3.4% | 1.4% | 0.55% | 0.26% | 0.25% | 0.18% | 0.18% | 0.13% |
| Jan 2026 | 67.9% | 12.9% | 4.8% | 4.7% | 3.9% | 2.6% | 1.6% | 0.63% | 0.24% | 0.29% | 0.2% | 0.17% | 0.13% |
| Feb 2026 | 72.9% | 11.3% | 3.4% | 5.1% | 2.8% | 1.5% | 1.2% | 0.56% | 0.26% | 0.31% | 0.27% | 0.24% | 0.09% |
| Mar 2026 | 71.5% | 13.5% | 5% | 4.1% | 1.8% | 1.5% | 0.98% | 0.54% | 0.25% | 0.3% | 0.22% | 0.19% | 0.09% |
| Apr 2026 | 74.7% | 11.6% | 3.5% | 4.2% | 1.9% | 1.6% | 0.99% | 0.47% | 0.26% | 0.31% | 0.23% | 0.17% | 0.11% |
| May 2026 | 78.9% | 8.3% | 3.8% | 4.5% | 1.4% | 1.1% | 0.73% | 0.41% | 0.23% | 0.34% | 0.16% | 0.15% | 0.07% |
| Jun 2026 | 72.5% | 9.2% | 6.2% | 5% | 2.3% | 1.9% | 1.4% | 0.45% | 0.26% | 0.37% | 0.18% | 0.16% | 0.13% |
| Jul 2026 | 74% | 9.3% | 6.2% | 5.1% | 1.5% | 1.5% | 0.97% | 0.37% | 0.32% | 0.31% | 0.15% | 0.16% | 0.11% |
| Aug 2026 | 75.6% | 7.7% | 6.4% | 5.2% | 1.6% | 1.3% | 0.97% | 0.38% | 0.27% | 0.26% | 0.12% | 0.13% | 0.11% |
| Sep 2026 | 75.1% | 7.8% | 6.4% | 4.3% | 2.8% | 1.6% | 0.97% | 0.31% | 0.27% | 0.21% | 0.1% | 0.09% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.1% | 2.9M | +20.8% | -0.5 points | |
| 2, held 2nd | 7.8% | 301K | +22.4% | 0 points | |
| 3, held 3rd | 6.4% | 247K | +22.1% | 0 points | |
| 4, held 4th | 4.3% | 165K | 0% | -0.9 points | |
| 5, held 5th | 2.8% | 110K | +122.2% | +1.3 points | |
| 6, held 6th | 1.6% | 61.1K | +48.7% | +0.3 points | |
| 7, held 7th | 0.97% | 37.5K | +22.1% | 0 points | |
| 8, held 8th | 0.31% | 12.1K | 0% | -0.1 points | |
| 9, held 9th | 0.27% | 10.4K | +21% | 0 points | |
| 10, held 10th | 0.21% | 8.3K | +0.61% | 0 points | |
| 11, moved from 12th to 11th | 0.1% | 3.8K | 0% | 0 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 0.09% | 3.4K | -19.3% | 0 pointsmoved from 11th to 12th | |
| 13, held 13th | 0.06% | 2.4K | -33.3% | -0.1 points |
75.1%
Held 1st. 2.9M estimated branded searches, +20.8% vs prior month. Share -0.5 points.
7.8%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share 0 points.
3.
PostHog6.4%
Held 3rd. 247K estimated branded searches, +22.1% vs prior month. Share 0 points.
4.3%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.9 points.
5.
Hotjar2.8%
Held 5th. 110K estimated branded searches, +122.2% vs prior month. Share +1.3 points.
6.
Mixpanel1.6%
Held 6th. 61.1K estimated branded searches, +48.7% vs prior month. Share +0.3 points.
7.
Matomo0.97%
Held 7th. 37.5K estimated branded searches, +22.1% vs prior month. Share 0 points.
0.31%
Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Umami0.27%
Held 9th. 10.4K estimated branded searches, +21% vs prior month. Share 0 points.
10.
Plausible0.21%
Held 10th. 8.3K estimated branded searches, +0.61% vs prior month. Share 0 points.
0.1%
Moved from 12th to 11th. 3.8K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Amplitude0.09%
Moved from 11th to 12th. 3.4K estimated branded searches, -19.3% vs prior month. Share 0 points.
0.06%
Held 13th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Compare search popularity between Similarweb and its closest rivals
Every comparison with Similarweb
30 comparisons
- Ahrefs vs Similarweb
- Semrush vs Similarweb
- Google Analytics vs Similarweb
- Similarweb vs SurveyMonkey
- Similarweb vs Typeform
- PostHog vs Similarweb
- Qualtrics vs Similarweb
- Gartner vs Similarweb
- Microsoft Clarity vs Similarweb
- Similarweb vs Statista
- Hotjar vs Similarweb
- AlphaSense vs Similarweb
- Mixpanel vs Similarweb
- Matomo vs Similarweb
- Euromonitor vs Similarweb
- Mintel vs Similarweb
- GWI vs Similarweb
- Similarweb vs SpyFu
- Klue vs Similarweb
- Comscore vs Similarweb
- IBISWorld vs Similarweb
- Adobe Analytics vs Similarweb
- Similarweb vs Umami
- Plausible vs Similarweb
- Mode Analytics vs Similarweb
- Amplitude vs Similarweb
- Fathom Analytics vs Similarweb
- Crayon vs Similarweb
- Kompyte vs Similarweb
- Attest vs Similarweb
How has branded search demand for Similarweb changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Similarweb worldwide fell from 369K to 303K.
- Across the 12 months ending September 2026, Similarweb’s share of searches among web analytics tools worldwide decreased from 13% to 7.8%.
- Across the 12 months ending September 2026, Similarweb’s share of searches among web analytics tools worldwide peaked at 13.5% in March 2026 and was lowest at 7.7% in August 2026.
How did search popularity change for web analytics tools worldwide in September 2026?
6 changes
In September 2026, Hotjar gained share of searches among web analytics tools worldwide, from 1.6% to 2.8%.
In September 2026, Microsoft Clarity lost share of searches among web analytics tools worldwide, from 5.2% to 4.3%.
In September 2026, Google Analytics lost share of searches among web analytics tools worldwide, from 75.6% to 75.1%.
In September 2026, Mode Analytics rose from 12th to 11th among web analytics tools worldwide.
In September 2026, Amplitude fell from 11th to 12th among web analytics tools worldwide.
Estimated monthly branded searches for PostHog worldwide rose 123% over 12 measured months, from 111K to 247K in September 2026.
How are Similarweb’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Similarweb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- similarweb
- similarweb competitive intelligence
- similarweb digital intelligence
- similarweb traffic checker
Do you work for Similarweb? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Similarweb compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Web analytics tools | 2nd of 13 | 7.8% | Shown above |
| Market research platforms | 2nd of 11 | 18.5% | Show ranking |
| Web traffic intelligence platforms | 3rd of 5 | 22.2% | Show ranking |
| Competitive intelligence platforms | 2nd of 7 | 27.9% | Show ranking |
Is Similarweb your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.