Brandwave

Adobe Analytics vs Similarweb:Which is more popular?

In September 2026, Similarweb had more branded searches than Adobe Analytics among web analytics tools worldwide. Similarweb had about 301,000 branded searches, while Adobe Analytics had 12,100. Similarweb made up 7.8% of all web analytics tool searches we track, and Adobe Analytics accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about web analytics tools, Adobe Analytics appeared in two of the five answers and Similarweb in none.

Among web analytics tools worldwide in September 2026

Who do people search for more?

Similarweb, about 25 searches for every 1 for Adobe Analytics

Similarweb 301K searchesAdobe Analytics 12.1K searches

Who does AI mention more?

Adobe Analytics, mentioned in 2 of 5 answers, Similarweb in 0

Adobe Analytics in 2 of 5Similarweb in 0 of 5

Who does AI recommend more?

Adobe Analytics, the only one of the two named

Adobe Analytics first in 2Similarweb never named

Follow Adobe Analytics vs Similarweb and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Analytics was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Similarweb did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Microsoft Clarity2nd
  3. Plausible3rd
  4. Matomo4th
  5. PostHog5th
  6. Fathom Analytics6th
  7. Adobe Analytics7th
  8. Mixpanel8th
  9. Similarweb–
  10. Hotjar–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Clarity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PostHog3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Analytics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fathom Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Similarweb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotjar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about web analytics tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Adobe Analytics or Similarweb more popular in search?

This chart shows how often people search Google for Adobe Analytics and Similarweb by name. Each line represents a brand's share of searches for all 13 web analytics tools we track, month by month, from English-language searches worldwide.

Adobe Analytics and Similarweb among web analytics tools worldwide, by month

Share of searches by month for Similarweb, Adobe Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsSimilarwebPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsUmamiPlausibleMode AnalyticsAmplitudeFathom Analytics
Oct 202568.5%13%3.9%3.9%4.8%2.6%1.6%0.64%0.2%0.29%0.2%0.2%0.16%
Nov 202567.7%12.8%3.9%3.8%3.8%4.7%1.6%0.63%0.2%0.29%0.2%0.17%0.15%
Dec 202571.1%11.1%4.1%4.1%3.3%3.4%1.4%0.55%0.26%0.25%0.18%0.18%0.13%
Jan 202667.9%12.9%4.8%4.7%3.9%2.6%1.6%0.63%0.24%0.29%0.2%0.17%0.13%
Feb 202672.9%11.3%3.4%5.1%2.8%1.5%1.2%0.56%0.26%0.31%0.27%0.24%0.09%
Mar 202671.5%13.5%5%4.1%1.8%1.5%0.98%0.54%0.25%0.3%0.22%0.19%0.09%
Apr 202674.7%11.6%3.5%4.2%1.9%1.6%0.99%0.47%0.26%0.31%0.23%0.17%0.11%
May 202678.9%8.3%3.8%4.5%1.4%1.1%0.73%0.41%0.23%0.34%0.16%0.15%0.07%
Jun 202672.5%9.2%6.2%5%2.3%1.9%1.4%0.45%0.26%0.37%0.18%0.16%0.13%
Jul 202674%9.3%6.2%5.1%1.5%1.5%0.97%0.37%0.32%0.31%0.15%0.16%0.11%
Aug 202675.6%7.7%6.4%5.2%1.6%1.3%0.97%0.38%0.27%0.26%0.12%0.13%0.11%
Sep 202675.1%7.8%6.4%4.3%2.8%1.6%0.97%0.31%0.27%0.21%0.1%0.09%0.06%

How has the Adobe Analytics and Similarweb comparison changed over the last 12 months?

3 findings

How did search popularity change for web analytics tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Adobe Analytics worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  2. Estimated monthly branded searches for Similarweb worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adobe Analytics’ and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Analytics

1 branded search term

  • adobe analytics

Similarweb

1 branded search term

  • similarweb

How the Brand Demand Index is measured

Other head-to-heads among web analytics tools

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free