Brandwave

How popular isPlausible?

In September 2026, people searched for Plausible by name about 8,260 times worldwide, about the same as the previous year. These searches made up 0.23% of all global web analytics tool searches, placing Plausible eighth out of 11 tools. When we asked both ChatGPT and Google AI Overviews about web analytics tools, Plausible appeared in all answers and was the third most recommended of the 11.

Search and AI answers in September 2026

Plausible is the eighth most searched of 11 competitors and the third most recommended in AI answers.

  1. Google AnalyticsShare of searches 81.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PostHogShare of searches 7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Microsoft ClarityShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. HotjarShare of searches 3.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PlausibleShare of searches 0.23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Plausible appeared in all five answers. Plausible is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Microsoft Clarity2nd
  3. Plausible3rd
  4. Matomo4th
  5. PostHog5th
  6. Fathom Analytics6th
  7. Adobe Analytics7th
  8. Mixpanel8th
  9. Hotjar–
  10. Mode Analytics–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Clarity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PostHog3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Analytics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fathom Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotjar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about web analytics tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which web analytics tools compete with Plausible?

Plausible against web analytics tools worldwide, by month

Share of searches by month for Google Analytics, PostHog, Microsoft Clarity, Hotjar, Plausible. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsPlausibleMode AnalyticsAmplitudeFathom Analytics
Oct 202578.9%4.5%4.5%5.5%3%1.9%0.74%0.33%0.24%0.24%0.18%
Nov 202577.8%4.5%4.4%4.4%5.4%1.8%0.73%0.33%0.23%0.19%0.18%
Dec 202580.2%4.6%4.6%3.8%3.8%1.5%0.62%0.28%0.2%0.2%0.15%
Jan 202678.2%5.5%5.4%4.4%3%1.8%0.73%0.33%0.23%0.2%0.15%
Feb 202682.4%3.9%5.7%3.1%1.8%1.4%0.63%0.35%0.31%0.27%0.1%
Mar 202682.9%5.8%4.7%2.1%1.8%1.1%0.63%0.35%0.25%0.22%0.1%
Apr 202684.7%4%4.8%2.2%1.8%1.1%0.53%0.36%0.26%0.19%0.13%
May 202686.2%4.1%4.9%1.5%1.2%0.8%0.44%0.37%0.17%0.16%0.07%
Jun 202680.1%6.8%5.6%2.5%2.1%1.5%0.5%0.41%0.2%0.18%0.15%
Jul 202681.8%6.9%5.6%1.7%1.7%1.1%0.41%0.34%0.16%0.18%0.12%
Aug 202682.2%6.9%5.6%1.7%1.4%1%0.41%0.28%0.13%0.14%0.12%
Sep 202681.7%7%4.6%3.1%1.7%1.1%0.34%0.23%0.11%0.1%0.07%

  1. 1.Google Analytics

    81.7%

    Held 1st. 2.9M estimated branded searches, +20.8% vs prior month. Share -0.5 points.

  2. 2.PostHog

    7%

    Held 2nd. 247K estimated branded searches, +22.1% vs prior month. Share 0 points.

  3. 3.Microsoft Clarity

    4.6%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Hotjar

    3.1%

    Held 4th. 110K estimated branded searches, +122.2% vs prior month. Share +1.4 points.

  5. 5.Mixpanel

    1.7%

    Held 5th. 61.1K estimated branded searches, +48.7% vs prior month. Share +0.3 points.

  6. 6.Matomo

    1.1%

    Held 6th. 37.5K estimated branded searches, +22.1% vs prior month. Share 0 points.

  7. 7.Adobe Analytics

    0.34%

    Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Plausible

    0.23%

    Held 8th. 8.3K estimated branded searches, +0.61% vs prior month. Share 0 points.

  9. 9.Mode Analytics

    0.11%

    Moved from 10th to 9th. 3.8K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Amplitude

    0.1%

    Moved from 9th to 10th. 3.4K estimated branded searches, -19.3% vs prior month. Share 0 points.

  11. 11.Fathom Analytics

    0.07%

    Held 11th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare popularity between Plausible and its closest rivals

Every comparison with Plausible

13 comparisons

How has branded search demand for Plausible changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Plausible worldwide held steady, from 8.2K to 8.3K.
  • Across the 12 months ending September 2026, Plausible’s share of searches among web analytics tools worldwide held steady, from 0.33% to 0.23%.

How did search popularity change for web analytics tools worldwide in September 2026?

6 changes

  1. In September 2026, Hotjar gained share of searches among web analytics tools worldwide, from 1.7% to 3.1%.

  2. In September 2026, Microsoft Clarity lost share of searches among web analytics tools worldwide, from 5.6% to 4.6%.

  3. In September 2026, Google Analytics lost share of searches among web analytics tools worldwide, from 82.2% to 81.7%.

  4. In September 2026, Mode Analytics rose from 10th to 9th among web analytics tools worldwide.

  5. In September 2026, Amplitude fell from 9th to 10th among web analytics tools worldwide.

  6. Estimated monthly branded searches for PostHog worldwide rose 123% over 12 measured months, from 111K to 247K in September 2026.

How are Plausible’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Plausible’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • plausible analytic
  • plausible analytics
  • plausible web
  • plausible website

Do you work for Plausible? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Plausible compete?

Plausible is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website analytics platforms7th of 70.22%Show ranking
Web analytics tools8th of 110.23%Shown above
Privacy analytics platforms4th of 62.7%Show ranking
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Is Plausible your brand?

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