How popular isPlausible in search?
In August 2026, there were an estimated 8.1K branded searches for Plausible worldwide which held steady over the last 11 months. Plausible holds 17.7% estimated Share of Search among privacy analytics platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Matomo59.3%
Plausible17.7%
Umami17.7%
Simple Analytics4.2%
Fathom1.1%
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Which privacy analytics platforms compete with Plausible?
Share of Search by month for Matomo, Plausible, Umami, Simple Analytics. The figures are in the table below the chart.
View monthly share of search table
| Month | Matomo | Plausible | Umami | Simple Analytics | Fathom |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 13.7% | 9.1% | 7.5% | 1.1% |
| Nov 2025 | 68.6% | 13.7% | 9.1% | 7.5% | 1.1% |
| Dec 2025 | 65.6% | 13.1% | 13.1% | 7.1% | 1.1% |
| Jan 2026 | 67.2% | 13.4% | 10.9% | 7.3% | 1.1% |
| Feb 2026 | 58.8% | 17.6% | 14.3% | 7.8% | 1.5% |
| Mar 2026 | 54.9% | 20.1% | 16.4% | 7.3% | 1.3% |
| Apr 2026 | 54.1% | 19.8% | 16.2% | 8.8% | 1.2% |
| May 2026 | 48.4% | 26.4% | 17.7% | 6.3% | 1.2% |
| Jun 2026 | 59.8% | 17.9% | 12% | 9.7% | 0.65% |
| Jul 2026 | 54.4% | 19.9% | 19.9% | 4.8% | 1% |
| Aug 2026 | 59.3% | 17.7% | 17.7% | 4.2% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 27.1K | 0% | +4.9 points | |
| 2, held 2nd | 17.7% | 8.1K | -18.2% | -2.2 points | |
| 3, held 3rd | 17.7% | 8.1K | -18.2% | -2.2 points | |
| 4, held 4th | 4.2% | 1.9K | -20.8% | -0.7 points | |
| 5, held 5th | 1.1% | 510 | -1.9% | +0.1 points |
1.
Matomo59.3%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +4.9 points.
17.7%
Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
3.
Umami17.7%
Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
4.2%
Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.7 points.
5.
Fathom1.1%
Held 5th. 510 estimated branded searches, -1.9% vs prior month. Share +0.1 points.
Compare search popularity between Plausible and its closest rivals
How has branded search demand for Plausible changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Plausible worldwide held steady at 8.1K.
- Across the 11 months ending August 2026, Plausible’s estimated Share of Search among privacy analytics platforms worldwide increased from 13.7% to 17.7%.
- Across the 11 months ending August 2026, Plausible’s estimated Share of Search among privacy analytics platforms worldwide peaked at 26.4% in May 2026 and was lowest at 13.1% in December 2025.
How did search popularity change for privacy analytics platforms worldwide in August 2026?
5 changes
In August 2026, Matomo gained estimated Share of Search among privacy analytics platforms worldwide, from 54.4% to 59.3%.
In August 2026, Plausible lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%.
In August 2026, Umami lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%.
In August 2026, Simple Analytics lost estimated Share of Search among privacy analytics platforms worldwide, from 4.8% to 4.2%.
Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026.
Where does Plausible compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Website analytics platforms | 4th of 5 | 0.34% | Show ranking |
| Web analytics platforms | 4th of 6 | 0.35% | Show ranking |
| Privacy analytics platforms | 2nd of 5 | 17.7% | Shown above |
How is Plausible measured?
Brandwave collects information about searches that people make online using Plausible’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- plausible analytics
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Is Plausible your brand?
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