How popular isGoogle Analytics in search?

In September 2026, there were an estimated 2.9M branded searches for Google Analytics worldwide which is up 49.7% over the last 12 months. Google Analytics holds 82.3% estimated Share of Search among web analytics tools worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which web analytics tools compete with Google Analytics?

Google Analytics against web analytics tools worldwide, by month

Month	Google Analytics	PostHog	Microsoft Clarity	Hotjar	Mixpanel	Matomo	Amplitude
Oct 2025	80.1%	4.6%	4.5%	5.6%	3.1%	1.9%	0.24%
Nov 2025	79%	4.5%	4.5%	4.5%	5.5%	1.8%	0.2%
Dec 2025	81.2%	4.7%	4.7%	3.8%	3.9%	1.6%	0.21%
Jan 2026	79.3%	5.6%	5.5%	4.5%	3.1%	1.8%	0.2%
Feb 2026	83.6%	4%	5.8%	3.2%	1.8%	1.4%	0.27%
Mar 2026	84%	5.9%	4.8%	2.1%	1.8%	1.1%	0.23%
Apr 2026	85.8%	4%	4.9%	2.2%	1.8%	1.1%	0.19%
May 2026	87.1%	4.1%	5%	1.5%	1.2%	0.81%	0.16%
Jun 2026	81.1%	6.9%	5.6%	2.5%	2.1%	1.5%	0.18%
Jul 2026	82.7%	7%	5.7%	1.7%	1.7%	1.1%	0.18%
Aug 2026	83%	7%	5.7%	1.7%	1.4%	1.1%	0.14%
Sep 2026	82.3%	7%	4.7%	3.1%	1.7%	1.1%	0.1%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Analytics Google	82.3%	2.9M	+20.8%	-0.7 points
2, held 2nd	PostHog	7%	247K	+22.1%	0 points
3, held 3rd	Microsoft Clarity Microsoft	4.7%	165K	0%	-1 points
4, held 4th	Hotjar Contentsquare	3.1%	110K	+122.2%	+1.4 points
5, held 5th	Mixpanel	1.7%	61.1K	+48.7%	+0.3 points
6, held 6th	Matomo	1.1%	37.5K	+22.1%	0 points
7, held 7th	Amplitude	0.1%	3.4K	-19.3%	0 points

1.Google Analytics
82.3%
Held 1st. 2.9M estimated branded searches, +20.8% vs prior month. Share -0.7 points.
2.PostHog
7%
Held 2nd. 247K estimated branded searches, +22.1% vs prior month. Share 0 points.
3.Microsoft Clarity
4.7%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1 points.
4.Hotjar
3.1%
Held 4th. 110K estimated branded searches, +122.2% vs prior month. Share +1.4 points.
5.Mixpanel
1.7%
Held 5th. 61.1K estimated branded searches, +48.7% vs prior month. Share +0.3 points.
6.Matomo
1.1%
Held 6th. 37.5K estimated branded searches, +22.1% vs prior month. Share 0 points.
7.Amplitude
0.1%
Held 7th. 3.4K estimated branded searches, -19.3% vs prior month. Share 0 points.

Compare search popularity between Google Analytics and its closest rivals

Every comparison with Google Analytics

10 comparisons

How has branded search demand for Google Analytics changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Google Analytics worldwide rose from 1.9M to 2.9M.
Across the 12 months ending September 2026, Google Analytics’ estimated Share of Search among web analytics tools worldwide increased from 80.1% to 82.3%.
Across the 12 months ending September 2026, Google Analytics’ estimated Share of Search among web analytics tools worldwide peaked at 87.1% in May 2026 and was lowest at 79% in November 2025.

How did search popularity change for web analytics tools worldwide in September 2026?

6 changes

In September 2026, Hotjar gained estimated Share of Search among web analytics tools worldwide, from 1.7% to 3.1%.
In September 2026, Microsoft Clarity lost estimated Share of Search among web analytics tools worldwide, from 5.7% to 4.7%.
In September 2026, Google Analytics lost estimated Share of Search among web analytics tools worldwide, from 83% to 82.3%.
Estimated monthly branded searches for PostHog worldwide rose 123% over 12 measured months, from 111K to 247K in September 2026.
Estimated monthly branded searches for Amplitude worldwide fell 41.6% over 12 measured months, from 5.8K to 3.4K in September 2026.
Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026.

Where does Google Analytics compete?

Google Analytics is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Web analytics tools	1st of 7	82.3%	Shown above
Web analytics platforms	1st of 6	96.3%	Show ranking
Website analytics platforms	1st of 4	98.1%	Show ranking

How is Google Analytics measured?

Brandwave collects information about searches that people make online using Google Analytics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms