Brandwave

How popular isGoogle Analytics?

In September 2026, people searched for Google Analytics by name about 3.2 million times worldwide, a 52.3% increase from the previous year. These searches made up 17.8% of all global marketing analytics platform searches, placing Google Analytics third out of 12 platforms. When we asked both ChatGPT and Google AI Overviews about marketing analytics platforms, Google Analytics appeared in three of the five answers and was the most recommended of the 12.

Search and AI answers in September 2026

Google Analytics is the third most searched of 12 competitors and the most recommended in AI answers.

  1. HubSpotShare of searches 58%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Looker StudioShare of searches 18.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  3. Google AnalyticsShare of searches 17.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. MixpanelShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. SupermetricsShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+7 more

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Top marketing analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Analytics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Google Analytics is the most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. HubSpot2nd
  3. AgencyAnalytics3rd
  4. Supermetrics4th
  5. Triple Whale5th
  6. Looker Studio6th
  7. Funnel7th
  8. Mixpanel8th
  9. Adverity–
  10. Dataslayer–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Looker Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Analytics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supermetrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Triple Whale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AgencyAnalytics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Funnel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adverity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dataslayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about marketing analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which marketing analytics platforms compete with Google Analytics?

Google Analytics against marketing analytics platforms worldwide, by month

Share of searches by month for HubSpot, Looker Studio, Google Analytics, Mixpanel. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotLooker StudioGoogle AnalyticsMixpanelSupermetricsTriple WhaleAgencyAnalyticsAdverityFunnelDataslayerTapClicksClarisights
Oct 202557.1%26.6%10.3%2.8%1%1.2%0.55%0.2%0.13%0.09%0.07%0.03%
Nov 202553.3%25.3%11.8%5.8%1.2%1.4%0.63%0.23%0.12%0.1%0.07%0.04%
Dec 202551.1%29.2%11.3%4.6%1.1%1.5%0.61%0.22%0.12%0.12%0.08%0.04%
Jan 202659.5%23.3%10.7%2.9%1.1%1.4%0.58%0.17%0.11%0.11%0.07%0.03%
Feb 202655.5%26.7%12.2%1.8%1.2%1.3%0.66%0.2%0.13%0.13%0.08%0.04%
Mar 202657.6%22.5%14.3%1.9%1.2%1.4%0.56%0.17%0.11%0.11%0.06%0.03%
Apr 202657.9%22.4%14.5%1.9%1.1%1.3%0.56%0.17%0.09%0.09%0.06%0.03%
May 202654.1%25.4%14.6%1.8%1.5%1.5%0.53%0.19%0.1%0.1%0.13%0.03%
Jun 202657.6%22.1%14.4%2.3%1.4%1.3%0.46%0.17%0.09%0.09%0.06%0.03%
Jul 202652.2%24.3%17.3%2.1%1.9%1.3%0.51%0.15%0.08%0.1%0.05%0.03%
Aug 202654.9%21.2%18.2%1.8%1.6%1.3%0.44%0.16%0.08%0.08%0.06%0.03%
Sep 202658%18.2%17.8%2.3%1.4%1.3%0.46%0.17%0.07%0.07%0.05%0.03%

  1. 1.HubSpot

    58%

    Held 1st. 1.5M estimated branded searches, +22.6% vs prior month. Share +3.1 points.

  2. 2.Looker Studio

    18.2%

    Held 2nd. 477K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Google Analytics

    17.8%

    Held 3rd. 466K estimated branded searches, +13.4% vs prior month. Share -0.4 points.

  4. 4.Mixpanel

    2.3%

    Held 4th. 61.1K estimated branded searches, +48.7% vs prior month. Share +0.5 points.

  5. 5.Supermetrics

    1.4%

    Held 5th. 36K estimated branded searches, -1.9% vs prior month. Share -0.3 points.

  6. 6.Triple Whale

    1.3%

    Held 6th. 35.2K estimated branded searches, +16.2% vs prior month. Share 0 points.

  7. 7.AgencyAnalytics

    0.46%

    Held 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  8. 8.Adverity

    0.17%

    Held 8th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  9. 9.Funnel

    0.07%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Dataslayer

    0.07%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.TapClicks

    0.05%

    Held 11th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Clarisights

    0.03%

    Held 12th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Google Analytics and its closest rivals

Every comparison with Google Analytics

22 comparisons

How has branded search demand for Google Analytics changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Analytics worldwide rose from 2.1M to 3.2M.
  • Across the 12 months ending September 2026, Google Analytics’ share of searches among marketing analytics platforms worldwide increased from 10.3% to 17.8%.
  • Across the 12 months ending September 2026, Google Analytics’ share of searches among marketing analytics platforms worldwide peaked at 18.2% in August 2026 and was lowest at 10.3% in October 2025.

How did search popularity change for marketing analytics platforms worldwide in September 2026?

6 changes

  1. In September 2026, HubSpot gained share of searches among marketing analytics platforms worldwide, from 54.9% to 58%.

  2. In September 2026, Mixpanel gained share of searches among marketing analytics platforms worldwide, from 1.8% to 2.3%.

  3. In September 2026, Looker Studio lost share of searches among marketing analytics platforms worldwide, from 21.2% to 18.2%.

  4. Estimated monthly branded searches for Google Analytics worldwide rose 69.5% over 12 measured months, from 275K to 466K in September 2026.

  5. Estimated monthly branded searches for Supermetrics worldwide rose 32.8% over 12 measured months, from 27.1K to 36K in September 2026.

  6. Estimated monthly branded searches for Funnel worldwide fell 47.1% over 12 measured months, from 3.6K to 1.9K in September 2026.

How are Google Analytics’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Google Analytics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ga4
  • google analytics
  • google analytics 4

How the Brand Demand Index is measured

Who owns Google Analytics?

Google Analytics is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Analytics? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Analytics compete?

Google Analytics is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website analytics platforms1st of 779.1%Show ranking
Web analytics tools1st of 1181.7%Show ranking
Marketing analytics platforms3rd of 1217.8%Shown above
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Is Google Analytics your brand?

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