Amplitude vs Google Analytics:Which is searched more?
In September 2026, Google Analytics had more branded searches than Amplitude among web analytics tools worldwide. Google Analytics was estimated to have 2.9M branded searches compared to Amplitude’s 3.4K, and held an 82.3% Share of Search versus Amplitude’s 0.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amplitude or Google Analytics?
Compare the web analytics tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Analytics, Amplitude. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | PostHog | Microsoft Clarity | Hotjar | Mixpanel | Matomo | Amplitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 4.6% | 4.5% | 5.6% | 3.1% | 1.9% | 0.24% |
| Nov 2025 | 79% | 4.5% | 4.5% | 4.5% | 5.5% | 1.8% | 0.2% |
| Dec 2025 | 81.2% | 4.7% | 4.7% | 3.8% | 3.9% | 1.6% | 0.21% |
| Jan 2026 | 79.3% | 5.6% | 5.5% | 4.5% | 3.1% | 1.8% | 0.2% |
| Feb 2026 | 83.6% | 4% | 5.8% | 3.2% | 1.8% | 1.4% | 0.27% |
| Mar 2026 | 84% | 5.9% | 4.8% | 2.1% | 1.8% | 1.1% | 0.23% |
| Apr 2026 | 85.8% | 4% | 4.9% | 2.2% | 1.8% | 1.1% | 0.19% |
| May 2026 | 87.1% | 4.1% | 5% | 1.5% | 1.2% | 0.81% | 0.16% |
| Jun 2026 | 81.1% | 6.9% | 5.6% | 2.5% | 2.1% | 1.5% | 0.18% |
| Jul 2026 | 82.7% | 7% | 5.7% | 1.7% | 1.7% | 1.1% | 0.18% |
| Aug 2026 | 83% | 7% | 5.7% | 1.7% | 1.4% | 1.1% | 0.14% |
| Sep 2026 | 82.3% | 7% | 4.7% | 3.1% | 1.7% | 1.1% | 0.1% |
How has the Amplitude and Google Analytics comparison changed over the last 12 months?
3 findings
- Google Analytics was ahead of Amplitude in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amplitude’s estimated Share of Search among web analytics tools worldwide moved from 0.24% to 0.1%, and its estimated monthly branded searches moved from 5.8K to 3.4K.
- Across the 12 months ending September 2026, Google Analytics’ estimated Share of Search among web analytics tools worldwide moved from 80.1% to 82.3%, and its estimated monthly branded searches moved from 1.9M to 2.9M.
How did search popularity change for web analytics tools worldwide in September 2026?
2 changes
In September 2026, Google Analytics lost estimated Share of Search among web analytics tools worldwide, from 83% to 82.3%.
Estimated monthly branded searches for Amplitude worldwide fell 41.6% over 12 measured months, from 5.8K to 3.4K in September 2026.
Other head-to-heads among web analytics tools
Google Analytics vs PostHog: compare search popularityGoogle Analytics vs Microsoft Clarity: compare search popularity
Google Analytics vs Hotjar: compare search popularity- PostHog vs Hotjar: compare search popularity
- Microsoft Clarity vs Hotjar: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Amplitude’s and Google Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amplitude
2 branded search terms
- amplitude analytics
- amplitude product analytics
Google Analytics
2 branded search terms
- google analytics
- google analytics 4
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.