How popular isAmplitude in search?
In September 2026, there were an estimated 3.4K branded searches for Amplitude worldwide which is down 41.6% over the last 12 months. Amplitude holds 0.1% estimated Share of Search among web analytics tools worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google Analytics82.3%
PostHog7%Microsoft Clarity4.7%
Hotjar3.1%
Mixpanel1.7%
Matomo1.1%
Amplitude0.1%
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Which web analytics tools compete with Amplitude?
Share of Search by month for Google Analytics, PostHog, Microsoft Clarity, Hotjar, Amplitude. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | PostHog | Microsoft Clarity | Hotjar | Mixpanel | Matomo | Amplitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 4.6% | 4.5% | 5.6% | 3.1% | 1.9% | 0.24% |
| Nov 2025 | 79% | 4.5% | 4.5% | 4.5% | 5.5% | 1.8% | 0.2% |
| Dec 2025 | 81.2% | 4.7% | 4.7% | 3.8% | 3.9% | 1.6% | 0.21% |
| Jan 2026 | 79.3% | 5.6% | 5.5% | 4.5% | 3.1% | 1.8% | 0.2% |
| Feb 2026 | 83.6% | 4% | 5.8% | 3.2% | 1.8% | 1.4% | 0.27% |
| Mar 2026 | 84% | 5.9% | 4.8% | 2.1% | 1.8% | 1.1% | 0.23% |
| Apr 2026 | 85.8% | 4% | 4.9% | 2.2% | 1.8% | 1.1% | 0.19% |
| May 2026 | 87.1% | 4.1% | 5% | 1.5% | 1.2% | 0.81% | 0.16% |
| Jun 2026 | 81.1% | 6.9% | 5.6% | 2.5% | 2.1% | 1.5% | 0.18% |
| Jul 2026 | 82.7% | 7% | 5.7% | 1.7% | 1.7% | 1.1% | 0.18% |
| Aug 2026 | 83% | 7% | 5.7% | 1.7% | 1.4% | 1.1% | 0.14% |
| Sep 2026 | 82.3% | 7% | 4.7% | 3.1% | 1.7% | 1.1% | 0.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.3% | 2.9M | +20.8% | -0.7 points | |
| 2, held 2nd | 7% | 247K | +22.1% | 0 points | |
| 3, held 3rd | 4.7% | 165K | 0% | -1 points | |
| 4, held 4th | 3.1% | 110K | +122.2% | +1.4 points | |
| 5, held 5th | 1.7% | 61.1K | +48.7% | +0.3 points | |
| 6, held 6th | 1.1% | 37.5K | +22.1% | 0 points | |
| 7, held 7th | 0.1% | 3.4K | -19.3% | 0 points |
82.3%
Held 1st. 2.9M estimated branded searches, +20.8% vs prior month. Share -0.7 points.
2.
PostHog7%
Held 2nd. 247K estimated branded searches, +22.1% vs prior month. Share 0 points.
4.7%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1 points.
4.
Hotjar3.1%
Held 4th. 110K estimated branded searches, +122.2% vs prior month. Share +1.4 points.
5.
Mixpanel1.7%
Held 5th. 61.1K estimated branded searches, +48.7% vs prior month. Share +0.3 points.
6.
Matomo1.1%
Held 6th. 37.5K estimated branded searches, +22.1% vs prior month. Share 0 points.
0.1%
Held 7th. 3.4K estimated branded searches, -19.3% vs prior month. Share 0 points.
Compare search popularity between Amplitude and its closest rivals
Every comparison with Amplitude
12 comparisons
How has branded search demand for Amplitude changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amplitude worldwide fell from 5.8K to 3.4K.
- Across the 12 months ending September 2026, Amplitude’s estimated Share of Search among web analytics tools worldwide held steady, from 0.24% to 0.1%.
How did search popularity change for web analytics tools worldwide in September 2026?
6 changes
In September 2026, Hotjar gained estimated Share of Search among web analytics tools worldwide, from 1.7% to 3.1%.
In September 2026, Microsoft Clarity lost estimated Share of Search among web analytics tools worldwide, from 5.7% to 4.7%.
In September 2026, Google Analytics lost estimated Share of Search among web analytics tools worldwide, from 83% to 82.3%.
Estimated monthly branded searches for PostHog worldwide rose 123% over 12 measured months, from 111K to 247K in September 2026.
Estimated monthly branded searches for Amplitude worldwide fell 41.6% over 12 measured months, from 5.8K to 3.4K in September 2026.
Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026.
Where does Amplitude compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Web analytics tools | 7th of 7 | 0.1% | Shown above |
| Product analytics platforms | 5th of 6 | 0.93% | Show ranking |
| Customer analytics platforms | 4th of 5 | 0.98% | Show ranking |
| Product analytics tools | 4th of 5 | 0.98% | Show ranking |
| Product LED growth platforms | 4th of 5 | 7.3% | Show ranking |
How is Amplitude measured?
Brandwave collects information about searches that people make online using Amplitude’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- amplitude analytics
- amplitude product analytics
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