Amplitude vs Fullstory:Which is more popular?
In September 2026, Fullstory had more branded searches than Amplitude among product analytics platforms worldwide. Fullstory had about 9,990 branded searches, while Amplitude had 3,380. Fullstory made up 2.7% of all product analytics platform searches we track, and Amplitude accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about product analytics platforms, Amplitude appeared in all five answers and Fullstory in two. Amplitude was mentioned before Fullstory in every answer.
Who do people search for more?
Fullstory, about 3 searches for every 1 for Amplitude
Who does AI mention more?
Amplitude, mentioned in every answer we collected
Who does AI recommend more?
Amplitude, named ahead of Fullstory in every answer
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Top product analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amplitude appeared in all five answers. Fullstory was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Amplitude was listed before Fullstory in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PostHog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mixpanel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Amplitude5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pendo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Heap3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fullstory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Contentsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about product analytics platforms
5 answers
Asked ChatGPT
“Which product analytics platform should I use?”
Asked ChatGPT
“What are the best product analytics platforms?”
Asked ChatGPT
“What's the best product analytics platform for user behaviour?”
Searched Google, AI Overview
“product analytics platform”
Searched Google, AI Overview
“product analytics software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Amplitude or Fullstory more popular in search?
This chart shows how often people search Google for Amplitude and Fullstory by name. Each line represents a brand's share of searches for all seven product analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Fullstory, Amplitude. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Mixpanel | Pendo | Contentsquare | Fullstory | Amplitude | Heap |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 26.7% | 16.1% | 8% | 6.5% | 2.1% | 0.89% |
| Nov 2025 | 34.3% | 41.9% | 11.3% | 5.6% | 4.6% | 1.5% | 0.77% |
| Dec 2025 | 40.7% | 33.5% | 13.5% | 5.4% | 4.5% | 1.8% | 0.62% |
| Jan 2026 | 45.9% | 25.2% | 15.1% | 7.5% | 4.1% | 1.7% | 0.56% |
| Feb 2026 | 44.9% | 20.2% | 15.4% | 10.9% | 4.9% | 3.1% | 0.68% |
| Mar 2026 | 56.4% | 17% | 13% | 7.5% | 3.5% | 2.2% | 0.46% |
| Apr 2026 | 46.1% | 20.8% | 15.5% | 9.2% | 5.1% | 2.2% | 1% |
| May 2026 | 56.7% | 17.1% | 12.7% | 7.5% | 3.5% | 2.2% | 0.38% |
| Jun 2026 | 58.8% | 17.8% | 10.9% | 5.3% | 4.3% | 1.5% | 1.3% |
| Jul 2026 | 63.5% | 15.7% | 9.9% | 5.7% | 3.1% | 1.7% | 0.43% |
| Aug 2026 | 64.1% | 13% | 11.9% | 4.7% | 4.7% | 1.3% | 0.29% |
| Sep 2026 | 66.4% | 16.4% | 8.5% | 4.9% | 2.7% | 0.91% | 0.25% |
How has the Amplitude and Fullstory comparison changed over the last 12 months?
3 findings
- Fullstory was ahead of Amplitude in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amplitude’s share of searches among product analytics platforms worldwide moved from 2.1% to 0.91%, and its estimated monthly branded searches moved from 5.8K to 3.4K.
- Across the 12 months ending September 2026, Fullstory’s share of searches among product analytics platforms worldwide moved from 6.5% to 2.7%, and its estimated monthly branded searches moved from 18.3K to 10K.
How did search popularity change for product analytics platforms worldwide in September 2026?
2 changes
In September 2026, Fullstory lost share of searches among product analytics platforms worldwide, from 4.7% to 2.7%.
Estimated monthly branded searches for Amplitude worldwide fell 41.6% over 12 measured months, from 5.8K to 3.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Amplitude’s and Fullstory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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