Brandwave

Product analytics platforms:Which brands are most popular in search?

In August 2026, PostHog was the most searched among product analytics platforms worldwide, with an estimated 203K branded searches and 67.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PostHog67.2%
  2. Mixpanel13.6%
  3. Pendo12.4%
  4. Contentsquare5%
  5. Amplitude1.4%
  6. Heap0.31%

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Share of SearchLeaderboard

Compare event analytics platforms that help digital teams understand user behavior and conversion. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among product analytics platforms worldwide, by month

Share of Search by month for PostHog, Mixpanel, Pendo, Contentsquare. The figures are in the table below the chart.

View monthly share of search table
MonthPostHogMixpanelPendoContentsquareAmplitudeHeap
Oct 202542.4%28.5%17.2%8.7%2.2%0.95%
Nov 202535.9%43.9%11.9%6%1.5%0.81%
Dec 202542.6%35%14.1%5.8%1.9%0.65%
Jan 202647.8%26.2%15.7%7.9%1.7%0.59%
Feb 202647.1%21.2%16.2%11.6%3.2%0.71%
Mar 202658.3%17.6%13.4%8%2.2%0.48%
Apr 202648.5%21.9%16.3%9.9%2.3%1.1%
May 202658.6%17.6%13.1%7.9%2.3%0.4%
Jun 202661.4%18.6%11.4%5.6%1.6%1.3%
Jul 202665.5%16.2%10.2%5.9%1.7%0.44%
Aug 202667.2%13.6%12.4%5%1.4%0.31%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.PostHog

    67.2%

    held 1st · 203K estimated branded searches · -0.15% vs prior month · +1.7 points

  2. 2.Mixpanel

    13.6%

    held 2nd · 41.1K estimated branded searches · -18.2% vs prior month · -2.6 points

  3. 3.Pendo

    12.4%

    held 3rd · 37.5K estimated branded searches · +19% vs prior month · +2.3 points

  4. 4.Contentsquare

    5%

    held 4th · 15.1K estimated branded searches · -17.9% vs prior month · -0.9 points

  5. 5.Amplitude

    1.4%

    held 5th · 4.2K estimated branded searches · -20.6% vs prior month · -0.3 points

  6. 6.Heap

    0.31%

    held 6th · 930 estimated branded searches · -32.1% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among product analytics platforms worldwide?

In August 2026, PostHog was the most searched among product analytics platforms worldwide, with an estimated 203K branded searches and 67.2% estimated Share of Search within this set. Mixpanel is in 2nd place, 53.6 percentage points behind at 13.6% Share of Search.

Global product analytics platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
PostHog42.4% → 67.2%67.2%Aug 202635.9%Nov 20251st
Mixpanel28.5% → 13.6%43.9%Nov 202513.6%Aug 20262nd
Pendo17.2% → 12.4%17.2%Oct 202510.2%Jul 20263rd
Contentsquare8.7% → 5%11.6%Feb 20265%Aug 20264th
Amplitude2.2% → 1.4%3.2%Feb 20261.4%Aug 20265th
Heap0.95% → 0.31%1.3%Jun 20260.31%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, PostHog’s estimated Share of Search among product analytics platforms worldwide increased from 42.4% to 67.2%.
  • Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among product analytics platforms worldwide decreased from 28.5% to 13.6%.
  • Across the 11 months ending August 2026, Pendo’s estimated Share of Search among product analytics platforms worldwide decreased from 17.2% to 12.4%.
  • Across the 11 months ending August 2026, Contentsquare’s estimated Share of Search among product analytics platforms worldwide decreased from 8.7% to 5%.
  • Across the 11 months ending August 2026, Amplitude’s estimated Share of Search among product analytics platforms worldwide decreased from 2.2% to 1.4%.
  • Across the 11 months ending August 2026, Heap’s estimated Share of Search among product analytics platforms worldwide decreased from 0.95% to 0.31%.
  • Across the 11 months ending August 2026, PostHog’s estimated Share of Search among product analytics platforms worldwide peaked at 67.2% in August 2026 and was lowest at 35.9% in November 2025.
  • Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among product analytics platforms worldwide peaked at 43.9% in November 2025 and was lowest at 13.6% in August 2026.
  • Across the 11 months ending August 2026, Pendo’s estimated Share of Search among product analytics platforms worldwide peaked at 17.2% in October 2025 and was lowest at 10.2% in July 2026.
  • Across the 11 months ending August 2026, Contentsquare’s estimated Share of Search among product analytics platforms worldwide peaked at 11.6% in February 2026 and was lowest at 5% in August 2026.
  • Across the 11 months ending August 2026, Amplitude’s estimated Share of Search among product analytics platforms worldwide peaked at 3.2% in February 2026 and was lowest at 1.4% in August 2026.
  • Across the 11 months ending August 2026, Heap’s estimated Share of Search among product analytics platforms worldwide peaked at 1.3% in June 2026 and was lowest at 0.31% in August 2026.

How did search popularity change for product analytics platforms worldwide in August 2026?

  1. In August 2026, Pendo gained estimated Share of Search among product analytics platforms worldwide, from 10.2% to 12.4%.

  2. In August 2026, PostHog gained estimated Share of Search among product analytics platforms worldwide, from 65.5% to 67.2%.

  3. In August 2026, Mixpanel lost estimated Share of Search among product analytics platforms worldwide, from 16.2% to 13.6%.

  4. In August 2026, Contentsquare lost estimated Share of Search among product analytics platforms worldwide, from 5.9% to 5%.

  5. Estimated monthly branded searches for Heap worldwide fell 62.7% over 11 measured months, from 2.5K to 930 in August 2026.

  6. Estimated monthly branded searches for Amplitude worldwide fell 27.6% over 11 measured months, from 5.8K to 4.2K in August 2026.

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