Brandwave

How popular isFullstory?

In September 2026, people searched for Fullstory by name about 10,100 times worldwide, a 45.2% decrease from the previous year. These searches made up 2.7% of all global product analytics platform searches, placing Fullstory fifth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about product analytics platforms, Fullstory appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Fullstory is the fifth most searched of 7 competitors and the sixth most recommended in AI answers.

  1. PostHogShare of searches 66.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. MixpanelShare of searches 16.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. PendoShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. ContentsquareShare of searches 4.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FullstoryShare of searches 2.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+2 more

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Top product analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fullstory was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fullstory is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amplitude1st
  2. Mixpanel2nd
  3. PostHog3rd
  4. Heap4th
  5. Pendo5th
  6. Fullstory6th
  7. Contentsquare–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PostHog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mixpanel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amplitude5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pendo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heap3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fullstory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about product analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which product analytics platforms compete with Fullstory?

Fullstory against product analytics platforms worldwide, by month

Share of searches by month for PostHog, Mixpanel, Pendo, Contentsquare, Fullstory. The figures are in the table below the chart.

View monthly share of searches table
MonthPostHogMixpanelPendoContentsquareFullstoryAmplitudeHeap
Oct 202539.7%26.7%16.1%8%6.5%2.1%0.89%
Nov 202534.3%41.9%11.3%5.6%4.6%1.5%0.77%
Dec 202540.7%33.5%13.5%5.4%4.5%1.8%0.62%
Jan 202645.9%25.2%15.1%7.5%4.1%1.7%0.56%
Feb 202644.9%20.2%15.4%10.9%4.9%3.1%0.68%
Mar 202656.4%17%13%7.5%3.5%2.2%0.46%
Apr 202646.1%20.8%15.5%9.2%5.1%2.2%1%
May 202656.7%17.1%12.7%7.5%3.5%2.2%0.38%
Jun 202658.8%17.8%10.9%5.3%4.3%1.5%1.3%
Jul 202663.5%15.7%9.9%5.7%3.1%1.7%0.43%
Aug 202664.1%13%11.9%4.7%4.7%1.3%0.29%
Sep 202666.4%16.4%8.5%4.9%2.7%0.91%0.25%

  1. 1.PostHog

    66.4%

    Held 1st. 247K estimated branded searches, +22.1% vs prior month. Share +2.3 points.

  2. 2.Mixpanel

    16.4%

    Held 2nd. 61.1K estimated branded searches, +48.7% vs prior month. Share +3.4 points.

  3. 3.Pendo

    8.5%

    Held 3rd. 31.5K estimated branded searches, -16% vs prior month. Share -3.4 points.

  4. 4.Contentsquare

    4.9%

    Moved from 5th to 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  5. 5.Fullstory

    2.7%

    Moved from 4th to 5th. 10K estimated branded searches, -33% vs prior month. Share -2 points.

  6. 6.Amplitude

    0.91%

    Held 6th. 3.4K estimated branded searches, -19.3% vs prior month. Share -0.4 points.

  7. 7.Heap

    0.25%

    Held 7th. 920 estimated branded searches, -1.1% vs prior month. Share 0 points.

Compare popularity between Fullstory and its closest rivals

Every comparison with Fullstory

20 comparisons

How has branded search demand for Fullstory changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fullstory worldwide fell from 18.5K to 10.1K.
  • Across the 12 months ending September 2026, Fullstory’s share of searches among product analytics platforms worldwide decreased from 6.5% to 2.7%.

How did search popularity change for product analytics platforms worldwide in September 2026?

6 changes

  1. In September 2026, Mixpanel gained share of searches among product analytics platforms worldwide, from 13% to 16.4%.

  2. In September 2026, PostHog gained share of searches among product analytics platforms worldwide, from 64.1% to 66.4%.

  3. In September 2026, Pendo lost share of searches among product analytics platforms worldwide, from 11.9% to 8.5%.

  4. In September 2026, Fullstory lost share of searches among product analytics platforms worldwide, from 4.7% to 2.7%.

  5. Heap’s share of searches among product analytics platforms worldwide has lost ground for 3 months in a row, from 1.3% to 0.25% in September 2026.

  6. In September 2026, Contentsquare rose from 5th to 4th among product analytics platforms worldwide.

How are Fullstory’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fullstory’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fullstory
  • fullstory session replay
  • fullstory software

Do you work for Fullstory? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fullstory compete?

Fullstory is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Heatmap tools6th of 91.7%Show ranking
Session replay tools6th of 91.7%Show ranking
Product analytics platforms5th of 72.7%Shown above
Customer journey analytics5th of 103.5%Show ranking
Digital experience analytics platforms4th of 83.8%Show ranking
Creator with pink hair and a pink jacket

Is Fullstory your brand?

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