Brandwave

How popular isFullstory?

In September 2026, people searched for Fullstory by name about 10,100 times worldwide, a 45.2% decrease from the previous year. These searches made up 1.7% of all global heatmap tool searches, placing Fullstory sixth out of nine tools. When we asked both ChatGPT and Google AI Overviews about heatmap tools, Fullstory appeared in two of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Fullstory is the sixth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. PostHogShare of searches 41.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  2. Microsoft ClarityShare of searches 28.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. HotjarShare of searches 19.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. ContentsquareShare of searches 3.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. FullstoryShare of searches 1.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top heatmap tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fullstory was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fullstory is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Clarity1st
  2. Hotjar2nd
  3. Mouseflow3rd
  4. Crazy Egg4th
  5. Contentsquare5th
  6. Fullstory6th
  7. Lucky Orange7th
  8. PostHog8th
  9. Smartlook–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Clarity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hotjar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crazy Egg4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mouseflow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PostHog2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentsquare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fullstory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucky Orange1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartlook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heatmap tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which heatmap tools compete with Fullstory?

Fullstory against heatmap tools worldwide, by month

Share of searches by month for PostHog, Microsoft Clarity, Hotjar, Contentsquare, Smartlook, Fullstory. The figures are in the table below the chart.

View monthly share of searches table
MonthPostHogMicrosoft ClarityHotjarContentsquareSmartlookFullstoryCrazy EggLucky OrangeMouseflow
Oct 202524.6%24.8%30.9%5%4.1%4.1%3.3%1.5%1.8%
Nov 202526.6%26.7%27.3%4.4%4.4%3.6%3.6%1.6%2%
Dec 202528.7%28.8%24.4%3.9%4.7%3.2%3.2%1.4%1.7%
Jan 202629.2%29.4%24.6%4.8%3.9%2.6%2.6%1.4%1.4%
Feb 202623.8%35.7%20.6%5.8%4.8%2.7%3.2%1.8%1.7%
Mar 202637.1%30.8%14.6%5%4.1%2.3%2.7%1.5%1.8%
Apr 202628.3%35%17%5.7%4.7%3.2%3.1%1.4%1.7%
May 202632.1%39.7%13.4%4.3%3.5%2%2.4%1.3%1.3%
Jun 202639.1%32.3%15.5%3.5%2.9%2.9%1.9%0.87%1.1%
Jul 202641.8%34.7%10.9%3.8%3.1%2.1%1.7%0.76%1.1%
Aug 202641.7%34.4%10.9%3.1%3.1%3.1%1.7%0.93%1.1%
Sep 202641.8%28.1%19.6%3.1%2.5%1.7%1.7%0.77%0.75%

  1. 1.PostHog

    41.8%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  2. 2.Microsoft Clarity

    28.1%

    Held 2nd. 165K estimated branded searches, -0.14% vs prior month. Share -6.3 points.

  3. 3.Hotjar

    19.6%

    Held 3rd. 115K estimated branded searches, +120.2% vs prior month. Share +8.7 points.

  4. 4.Contentsquare

    3.1%

    Moved from 5th to 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  5. 5.Smartlook

    2.5%

    Moved from 6th to 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Fullstory

    1.7%

    Moved from 4th to 6th. 10K estimated branded searches, -33% vs prior month. Share -1.4 points.

  7. 7.Crazy Egg

    1.7%

    Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  8. 8.Lucky Orange

    0.77%

    Moved from 9th to 8th. 4.5K estimated branded searches, +1.1% vs prior month. Share -0.2 points.

  9. 9.Mouseflow

    0.75%

    Moved from 8th to 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

Compare popularity between Fullstory and its closest rivals

Every comparison with Fullstory

20 comparisons

How has branded search demand for Fullstory changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fullstory worldwide fell from 18.5K to 10.1K.
  • Across the 12 months ending September 2026, Fullstory’s share of searches among heatmap tools worldwide decreased from 4.1% to 1.7%.
  • Across the 12 months ending September 2026, Fullstory fell from 5th to 6th among heatmap tools worldwide.

How did search popularity change for heatmap tools worldwide in September 2026?

6 changes

  1. In September 2026, Hotjar gained share of searches among heatmap tools worldwide, from 10.9% to 19.6%.

  2. In September 2026, Microsoft Clarity lost share of searches among heatmap tools worldwide, from 34.4% to 28.1%.

  3. In September 2026, Fullstory lost share of searches among heatmap tools worldwide, from 3.1% to 1.7%.

  4. In September 2026, Smartlook lost share of searches among heatmap tools worldwide, from 3.1% to 2.5%.

  5. In September 2026, Contentsquare rose from 5th to 4th among heatmap tools worldwide.

  6. In September 2026, Lucky Orange rose from 9th to 8th among heatmap tools worldwide.

How are Fullstory’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fullstory’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fullstory
  • fullstory session replay
  • fullstory software

Do you work for Fullstory? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fullstory compete?

Fullstory is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Heatmap tools6th of 91.7%Shown above
Session replay tools6th of 91.7%Show ranking
Product analytics platforms5th of 72.7%Show ranking
Customer journey analytics5th of 103.5%Show ranking
Digital experience analytics platforms4th of 83.8%Show ranking
Creator with pink hair and a pink jacket

Is Fullstory your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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