How popular isHotjar in search?
In August 2026, there were an estimated 52.4K branded searches for Hotjar worldwide which is down 62% over the last 11 months. Hotjar holds 20.1% estimated Share of Search among heatmap tools worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Microsoft Clarity63.6%
Hotjar20.1%
Contentsquare5.8%
Smartlook5.7%Crazy Egg3.1%
Lucky Orange1.7%
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Which heatmap tools compete with Hotjar?
Share of Search by month for Microsoft Clarity, Hotjar, Contentsquare, Smartlook, Crazy Egg. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Clarity | Hotjar | Contentsquare | Smartlook | Crazy Egg | Lucky Orange |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 44.4% | 7.3% | 5.8% | 4.8% | 2.1% |
| Nov 2025 | 39.3% | 40.1% | 6.6% | 6.4% | 5.3% | 2.4% |
| Dec 2025 | 43.4% | 36.7% | 6% | 7.1% | 4.7% | 2.2% |
| Jan 2026 | 43.9% | 36.8% | 7.3% | 5.9% | 3.9% | 2.2% |
| Feb 2026 | 52.2% | 24.9% | 8.7% | 7% | 4.7% | 2.6% |
| Mar 2026 | 52.3% | 24.8% | 8.7% | 6.9% | 4.6% | 2.6% |
| Apr 2026 | 52.2% | 25.3% | 8.7% | 7% | 4.7% | 2.1% |
| May 2026 | 61.4% | 20.7% | 6.8% | 5.5% | 3.6% | 2% |
| Jun 2026 | 56.6% | 27.1% | 6.3% | 5.1% | 3.4% | 1.5% |
| Jul 2026 | 63.2% | 19.8% | 7% | 5.6% | 3.1% | 1.4% |
| Aug 2026 | 63.6% | 20.1% | 5.8% | 5.7% | 3.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.6% | 166K | -0.78% | +0.4 points | |
| 2, held 2nd | 20.1% | 52.4K | 0% | +0.3 points | |
| 3, held 3rd | 5.8% | 15.1K | -17.9% | -1.2 points | |
| 4, held 4th | 5.7% | 14.8K | 0% | +0.1 points | |
| 5, held 5th | 3.1% | 8.1K | 0% | 0 points | |
| 6, held 6th | 1.7% | 4.5K | +22.3% | +0.3 points |
63.6%
Held 1st. 166K estimated branded searches, -0.78% vs prior month. Share +0.4 points.
2.
20.1%
Held 2nd. 52.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.8%
Held 3rd. 15.1K estimated branded searches, -17.9% vs prior month. Share -1.2 points.
5.7%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.1%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.7%
Held 6th. 4.5K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
Compare search popularity between Hotjar and its closest rivals
How has branded search demand for Hotjar changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hotjar worldwide fell from 138K to 52.4K.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among heatmap tools worldwide decreased from 44.4% to 20.1%.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among heatmap tools worldwide peaked at 44.4% in October 2025 and was lowest at 19.8% in July 2026.
- Across the 11 months ending August 2026, Hotjar fell from 1st to 2nd among heatmap tools worldwide.
How did search popularity change for heatmap tools worldwide in August 2026?
6 changes
In August 2026, Contentsquare lost estimated Share of Search among heatmap tools worldwide, from 7% to 5.8%.
Estimated monthly branded searches for Microsoft Clarity worldwide rose 49.7% over 11 measured months, from 111K to 166K in August 2026.
Estimated monthly branded searches for Hotjar worldwide fell 62% over 11 measured months, from 138K to 52.4K in August 2026.
Estimated monthly branded searches for Crazy Egg worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.
Estimated monthly branded searches for Lucky Orange worldwide fell 32.7% over 11 measured months, from 6.7K to 4.5K in August 2026.
Estimated monthly branded searches for Smartlook worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does Hotjar compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Heatmap tools | 2nd of 6 | 20.1% | Shown above |
| Heatmap and session replay tools | 2nd of 5 | 21.5% | Show ranking |
| Session replay tools | 1st of 6 | 47.6% | Show ranking |
| Website feedback platforms | 1st of 5 | 85.8% | Show ranking |
How is Hotjar measured?
Brandwave collects information about searches that people make online using Hotjar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hotjar
- hotjar heatmap
Who owns Hotjar?
Hotjar is owned by Contentsquare. Brandwave also tracks Contentsquare and 
Heap, owned by the same company, worldwide.
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Is Hotjar your brand?
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