Brandwave

Heatmap tools:Which brands are most popular in search?

In August 2026, Microsoft Clarity was the most searched among heatmap tools worldwide, with an estimated 166K branded searches and 63.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Clarity63.6%
  2. Hotjar20.1%
  3. Contentsquare5.8%
  4. Smartlook5.7%
  5. Crazy Egg3.1%
  6. Lucky Orange1.7%

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Share of SearchLeaderboard

Compare the heatmap tools teams measure with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among heatmap tools worldwide, by month

Share of Search by month for Microsoft Clarity, Hotjar, Contentsquare, Smartlook, Crazy Egg. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft ClarityHotjarContentsquareSmartlookCrazy EggLucky Orange
Oct 202535.6%44.4%7.3%5.8%4.8%2.1%
Nov 202539.3%40.1%6.6%6.4%5.3%2.4%
Dec 202543.4%36.7%6%7.1%4.7%2.2%
Jan 202643.9%36.8%7.3%5.9%3.9%2.2%
Feb 202652.2%24.9%8.7%7%4.7%2.6%
Mar 202652.3%24.8%8.7%6.9%4.6%2.6%
Apr 202652.2%25.3%8.7%7%4.7%2.1%
May 202661.4%20.7%6.8%5.5%3.6%2%
Jun 202656.6%27.1%6.3%5.1%3.4%1.5%
Jul 202663.2%19.8%7%5.6%3.1%1.4%
Aug 202663.6%20.1%5.8%5.7%3.1%1.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Microsoft Clarity

    63.6%

    Held 1st. 166K estimated branded searches, -0.78% vs prior month. Share +0.4 points.

  2. 2.Hotjar

    20.1%

    Held 2nd. 52.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Contentsquare

    5.8%

    Held 3rd. 15.1K estimated branded searches, -17.9% vs prior month. Share -1.2 points.

  4. 4.Smartlook

    5.7%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Crazy Egg

    3.1%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Lucky Orange

    1.7%

    Held 6th. 4.5K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among heatmap tools worldwide?

In August 2026, Microsoft Clarity was the most searched among heatmap tools worldwide, with an estimated 166K branded searches and 63.6% estimated Share of Search within this set. Hotjar is in 2nd place, 43.5 percentage points behind at 20.1% Share of Search.

Global heatmap tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Microsoft Clarity35.6% → 63.6%63.6%Aug 202635.6%Oct 20252nd → 1st
Hotjar44.4% → 20.1%44.4%Oct 202519.8%Jul 20261st → 2nd
Contentsquare7.3% → 5.8%8.7%Mar 20265.8%Aug 20263rd
Smartlook5.8% → 5.7%7.1%Dec 20255.1%Jun 20264th
Crazy Egg4.8% → 3.1%5.3%Nov 20253.1%Jul 20265th
Lucky Orange2.1% → 1.7%2.6%Feb 20261.4%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among heatmap tools worldwide increased from 35.6% to 63.6%.
  • Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among heatmap tools worldwide decreased from 44.4% to 20.1%.
  • Across the 11 months ending August 2026, Contentsquare’s estimated Share of Search among heatmap tools worldwide decreased from 7.3% to 5.8%.
  • Across the 11 months ending August 2026, Crazy Egg’s estimated Share of Search among heatmap tools worldwide decreased from 4.8% to 3.1%.
  • Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among heatmap tools worldwide peaked at 44.4% in October 2025 and was lowest at 19.8% in July 2026.
  • Across the 11 months ending August 2026, Contentsquare’s estimated Share of Search among heatmap tools worldwide peaked at 8.7% in March 2026 and was lowest at 5.8% in August 2026.
  • Across the 11 months ending August 2026, Smartlook’s estimated Share of Search among heatmap tools worldwide peaked at 7.1% in December 2025 and was lowest at 5.1% in June 2026.
  • Across the 11 months ending August 2026, Crazy Egg’s estimated Share of Search among heatmap tools worldwide peaked at 5.3% in November 2025 and was lowest at 3.1% in July 2026.
  • Across the 11 months ending August 2026, Lucky Orange’s estimated Share of Search among heatmap tools worldwide peaked at 2.6% in February 2026 and was lowest at 1.4% in July 2026.
  • Across the 11 months ending August 2026, Microsoft Clarity rose from 2nd to 1st among heatmap tools worldwide.
  • Across the 11 months ending August 2026, Hotjar fell from 1st to 2nd among heatmap tools worldwide.
  • Across the 11 months ending August 2026, Smartlook and Lucky Orange held steady: their estimated Share of Search among heatmap tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for heatmap tools worldwide in August 2026?

  1. In August 2026, Contentsquare lost estimated Share of Search among heatmap tools worldwide, from 7% to 5.8%.

  2. Estimated monthly branded searches for Microsoft Clarity worldwide rose 49.7% over 11 measured months, from 111K to 166K in August 2026.

  3. Estimated monthly branded searches for Hotjar worldwide fell 62% over 11 measured months, from 138K to 52.4K in August 2026.

  4. Estimated monthly branded searches for Crazy Egg worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Lucky Orange worldwide fell 32.7% over 11 measured months, from 6.7K to 4.5K in August 2026.

  6. Estimated monthly branded searches for Smartlook worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

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