Brandwave

How popular isPostHog?

In September 2026, people searched for PostHog by name about 247,000 times worldwide, a 123% increase from the previous year. These searches made up 41.8% of all global heatmap tool searches, placing PostHog first out of nine tools. When we asked both ChatGPT and Google AI Overviews about heatmap tools, PostHog appeared in two of the five answers and was the eighth most recommended of the nine.

Search and AI answers in September 2026

PostHog is the most searched of 9 competitors and the eighth most recommended in AI answers.

  1. PostHogShare of searches 41.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  2. Microsoft ClarityShare of searches 28.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. HotjarShare of searches 19.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. ContentsquareShare of searches 3.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. SmartlookShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top heatmap tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PostHog was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PostHog is the eighth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Clarity1st
  2. Hotjar2nd
  3. Mouseflow3rd
  4. Crazy Egg4th
  5. Contentsquare5th
  6. Fullstory6th
  7. Lucky Orange7th
  8. PostHog8th
  9. Smartlook–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Clarity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hotjar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crazy Egg4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mouseflow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PostHog2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentsquare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fullstory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucky Orange1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartlook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heatmap tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which heatmap tools compete with PostHog?

PostHog against heatmap tools worldwide, by month

Share of searches by month for PostHog, Microsoft Clarity, Hotjar, Contentsquare, Smartlook. The figures are in the table below the chart.

View monthly share of searches table
MonthPostHogMicrosoft ClarityHotjarContentsquareSmartlookFullstoryCrazy EggLucky OrangeMouseflow
Oct 202524.6%24.8%30.9%5%4.1%4.1%3.3%1.5%1.8%
Nov 202526.6%26.7%27.3%4.4%4.4%3.6%3.6%1.6%2%
Dec 202528.7%28.8%24.4%3.9%4.7%3.2%3.2%1.4%1.7%
Jan 202629.2%29.4%24.6%4.8%3.9%2.6%2.6%1.4%1.4%
Feb 202623.8%35.7%20.6%5.8%4.8%2.7%3.2%1.8%1.7%
Mar 202637.1%30.8%14.6%5%4.1%2.3%2.7%1.5%1.8%
Apr 202628.3%35%17%5.7%4.7%3.2%3.1%1.4%1.7%
May 202632.1%39.7%13.4%4.3%3.5%2%2.4%1.3%1.3%
Jun 202639.1%32.3%15.5%3.5%2.9%2.9%1.9%0.87%1.1%
Jul 202641.8%34.7%10.9%3.8%3.1%2.1%1.7%0.76%1.1%
Aug 202641.7%34.4%10.9%3.1%3.1%3.1%1.7%0.93%1.1%
Sep 202641.8%28.1%19.6%3.1%2.5%1.7%1.7%0.77%0.75%

  1. 1.PostHog

    41.8%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  2. 2.Microsoft Clarity

    28.1%

    Held 2nd. 165K estimated branded searches, -0.14% vs prior month. Share -6.3 points.

  3. 3.Hotjar

    19.6%

    Held 3rd. 115K estimated branded searches, +120.2% vs prior month. Share +8.7 points.

  4. 4.Contentsquare

    3.1%

    Moved from 5th to 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  5. 5.Smartlook

    2.5%

    Moved from 6th to 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Fullstory

    1.7%

    Moved from 4th to 6th. 10K estimated branded searches, -33% vs prior month. Share -1.4 points.

  7. 7.Crazy Egg

    1.7%

    Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  8. 8.Lucky Orange

    0.77%

    Moved from 9th to 8th. 4.5K estimated branded searches, +1.1% vs prior month. Share -0.2 points.

  9. 9.Mouseflow

    0.75%

    Moved from 8th to 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

Compare popularity between PostHog and its closest rivals

Every comparison with PostHog

38 comparisons

How has branded search demand for PostHog changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PostHog worldwide rose from 111K to 247K.
  • Across the 12 months ending September 2026, PostHog’s share of searches among heatmap tools worldwide increased from 24.6% to 41.8%.
  • Across the 12 months ending September 2026, PostHog’s share of searches among heatmap tools worldwide peaked at 41.8% in July 2026 and was lowest at 23.8% in February 2026.
  • Across the 12 months ending September 2026, PostHog rose from 3rd to 1st among heatmap tools worldwide.

How did search popularity change for heatmap tools worldwide in September 2026?

6 changes

  1. In September 2026, Hotjar gained share of searches among heatmap tools worldwide, from 10.9% to 19.6%.

  2. In September 2026, Microsoft Clarity lost share of searches among heatmap tools worldwide, from 34.4% to 28.1%.

  3. In September 2026, Fullstory lost share of searches among heatmap tools worldwide, from 3.1% to 1.7%.

  4. In September 2026, Smartlook lost share of searches among heatmap tools worldwide, from 3.1% to 2.5%.

  5. In September 2026, Contentsquare rose from 5th to 4th among heatmap tools worldwide.

  6. In September 2026, Lucky Orange rose from 9th to 8th among heatmap tools worldwide.

How are PostHog’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PostHog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • posthog
  • posthog analytics

Do you work for PostHog? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does PostHog compete?

PostHog is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website analytics platforms3rd of 76.7%Show ranking
Web analytics tools2nd of 117%Show ranking
A/B testing platforms2nd of 840.6%Show ranking
Heatmap tools1st of 941.8%Shown above
Session replay tools1st of 942.2%Show ranking
Feature flag tools2nd of 942.4%Show ranking
Product analytics platforms1st of 766.4%Show ranking
Customer analytics platforms1st of 671.2%Show ranking
Privacy analytics platforms1st of 680%Show ranking
Product LED growth platforms1st of 685.2%Show ranking
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