Brandwave

Privacy analytics platforms:Which brands are most popular in search?

In August 2026, Matomo was the most searched among privacy analytics platforms worldwide, with an estimated 27.1K branded searches and 59.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Matomo59.3%
  2. Plausible17.7%
  3. Umami17.7%
  4. Simple Analytics4.2%
  5. Fathom1.1%

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Share of SearchLeaderboard

Compare the analytics tools that avoid cookies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among privacy analytics platforms worldwide, by month

Share of Search by month for Matomo, Plausible, Umami, Simple Analytics. The figures are in the table below the chart.

View monthly share of search table
MonthMatomoPlausibleUmamiSimple AnalyticsFathom
Oct 202568.6%13.7%9.1%7.5%1.1%
Nov 202568.6%13.7%9.1%7.5%1.1%
Dec 202565.6%13.1%13.1%7.1%1.1%
Jan 202667.2%13.4%10.9%7.3%1.1%
Feb 202658.8%17.6%14.3%7.8%1.5%
Mar 202654.9%20.1%16.4%7.3%1.3%
Apr 202654.1%19.8%16.2%8.8%1.2%
May 202648.4%26.4%17.7%6.3%1.2%
Jun 202659.8%17.9%12%9.7%0.65%
Jul 202654.4%19.9%19.9%4.8%1%
Aug 202659.3%17.7%17.7%4.2%1.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Matomo

    59.3%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +4.9 points.

  2. 2.Plausible

    17.7%

    Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  3. 3.Umami

    17.7%

    Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  4. 4.Simple Analytics

    4.2%

    Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.7 points.

  5. 5.Fathom

    1.1%

    Held 5th. 510 estimated branded searches, -1.9% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among privacy analytics platforms worldwide?

In August 2026, Matomo was the most searched among privacy analytics platforms worldwide, with an estimated 27.1K branded searches and 59.3% estimated Share of Search within this set. Plausible is in 2nd place, 41.6 percentage points behind at 17.7% Share of Search.

Global privacy analytics platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Matomo68.6% → 59.3%68.6%Oct 202548.4%May 20261st
Plausible13.7% → 17.7%26.4%May 202613.1%Dec 20252nd
Umami9.1% → 17.7%19.9%Jul 20269.1%Nov 20253rd
Simple Analytics7.5% → 4.2%9.7%Jun 20264.2%Aug 20264th
Fathom1.1%1.5%Feb 20260.65%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Matomo’s estimated Share of Search among privacy analytics platforms worldwide decreased from 68.6% to 59.3%.
  • Across the 11 months ending August 2026, Plausible’s estimated Share of Search among privacy analytics platforms worldwide increased from 13.7% to 17.7%.
  • Across the 11 months ending August 2026, Umami’s estimated Share of Search among privacy analytics platforms worldwide increased from 9.1% to 17.7%.
  • Across the 11 months ending August 2026, Simple Analytics’ estimated Share of Search among privacy analytics platforms worldwide decreased from 7.5% to 4.2%.
  • Across the 11 months ending August 2026, Matomo’s estimated Share of Search among privacy analytics platforms worldwide peaked at 68.6% in October 2025 and was lowest at 48.4% in May 2026.
  • Across the 11 months ending August 2026, Plausible’s estimated Share of Search among privacy analytics platforms worldwide peaked at 26.4% in May 2026 and was lowest at 13.1% in December 2025.
  • Across the 11 months ending August 2026, Umami’s estimated Share of Search among privacy analytics platforms worldwide peaked at 19.9% in July 2026 and was lowest at 9.1% in November 2025.
  • Across the 11 months ending August 2026, Simple Analytics’ estimated Share of Search among privacy analytics platforms worldwide peaked at 9.7% in June 2026 and was lowest at 4.2% in August 2026.
  • Across the 11 months ending August 2026, Fathom held steady: its estimated Share of Search among privacy analytics platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for privacy analytics platforms worldwide in August 2026?

  1. In August 2026, Matomo gained estimated Share of Search among privacy analytics platforms worldwide, from 54.4% to 59.3%.

  2. In August 2026, Plausible lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%.

  3. In August 2026, Umami lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%.

  4. In August 2026, Simple Analytics lost estimated Share of Search among privacy analytics platforms worldwide, from 4.8% to 4.2%.

  5. Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026.

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