How popular isMatomo in search?
In August 2026, there were an estimated 27.1K branded searches for Matomo worldwide which is down 33.1% over the last 11 months. Matomo holds 59.3% estimated Share of Search among privacy analytics platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Matomo59.3%
Plausible17.7%
Umami17.7%
Simple Analytics4.2%
Fathom1.1%
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Which privacy analytics platforms compete with Matomo?
Share of Search by month for Matomo, Plausible, Umami, Simple Analytics. The figures are in the table below the chart.
View monthly share of search table
| Month | Matomo | Plausible | Umami | Simple Analytics | Fathom |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 13.7% | 9.1% | 7.5% | 1.1% |
| Nov 2025 | 68.6% | 13.7% | 9.1% | 7.5% | 1.1% |
| Dec 2025 | 65.6% | 13.1% | 13.1% | 7.1% | 1.1% |
| Jan 2026 | 67.2% | 13.4% | 10.9% | 7.3% | 1.1% |
| Feb 2026 | 58.8% | 17.6% | 14.3% | 7.8% | 1.5% |
| Mar 2026 | 54.9% | 20.1% | 16.4% | 7.3% | 1.3% |
| Apr 2026 | 54.1% | 19.8% | 16.2% | 8.8% | 1.2% |
| May 2026 | 48.4% | 26.4% | 17.7% | 6.3% | 1.2% |
| Jun 2026 | 59.8% | 17.9% | 12% | 9.7% | 0.65% |
| Jul 2026 | 54.4% | 19.9% | 19.9% | 4.8% | 1% |
| Aug 2026 | 59.3% | 17.7% | 17.7% | 4.2% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 27.1K | 0% | +4.9 points | |
| 2, held 2nd | 17.7% | 8.1K | -18.2% | -2.2 points | |
| 3, held 3rd | 17.7% | 8.1K | -18.2% | -2.2 points | |
| 4, held 4th | 4.2% | 1.9K | -20.8% | -0.7 points | |
| 5, held 5th | 1.1% | 510 | -1.9% | +0.1 points |
1.
Matomo59.3%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +4.9 points.
17.7%
Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
3.
Umami17.7%
Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
4.2%
Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.7 points.
5.
Fathom1.1%
Held 5th. 510 estimated branded searches, -1.9% vs prior month. Share +0.1 points.
Compare search popularity between Matomo and its closest rivals
How has branded search demand for Matomo changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Matomo worldwide fell from 40.5K to 27.1K.
- Across the 11 months ending August 2026, Matomo’s estimated Share of Search among privacy analytics platforms worldwide decreased from 68.6% to 59.3%.
- Across the 11 months ending August 2026, Matomo’s estimated Share of Search among privacy analytics platforms worldwide peaked at 68.6% in October 2025 and was lowest at 48.4% in May 2026.
How did search popularity change for privacy analytics platforms worldwide in August 2026?
5 changes
In August 2026, Matomo gained estimated Share of Search among privacy analytics platforms worldwide, from 54.4% to 59.3%.
In August 2026, Plausible lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%.
In August 2026, Umami lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%.
In August 2026, Simple Analytics lost estimated Share of Search among privacy analytics platforms worldwide, from 4.8% to 4.2%.
Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026.
Where does Matomo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Website analytics platforms | 3rd of 5 | 1.2% | Show ranking |
| Web analytics platforms | 3rd of 6 | 1.2% | Show ranking |
| Privacy analytics platforms | 1st of 5 | 59.3% | Shown above |
How is Matomo measured?
Brandwave collects information about searches that people make online using Matomo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- matomo
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Is Matomo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.