Brandwave

Matomo vs Similarweb:Which is more popular?

In September 2026, Similarweb had more branded searches than Matomo among website analytics platforms worldwide. Similarweb had about 301,000 branded searches, while Matomo had 37,500. Similarweb made up 8.2% of all website analytics platform searches we track, and Matomo accounted for 1%. When we asked ChatGPT and Google AI Overviews about website analytics platforms, Matomo appeared in four of the five answers and Similarweb in two. Matomo was mentioned before Similarweb in three out of five answers.

Among website analytics platforms worldwide in September 2026

Who do people search for more?

Similarweb, about 8 searches for every 1 for Matomo

Similarweb 301K searchesMatomo 37.5K searches

Who does AI mention more?

Matomo, mentioned in 4 of 5 answers, Similarweb in 2

Matomo in 4 of 5Similarweb in 2 of 5

Who does AI recommend more?

Matomo, named ahead of Similarweb in 3 of 5 answers

Matomo first in 3Similarweb first in 2

Follow Matomo vs Similarweb and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top website analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Matomo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Similarweb was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Matomo was listed before Similarweb in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Plausible2nd
  3. Matomo3rd
  4. Microsoft Clarity4th
  5. PostHog5th
  6. Similarweb6th
  7. Umami–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plausible4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Clarity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Similarweb2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umami0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Matomo or Similarweb more popular in search?

This chart shows how often people search Google for Matomo and Similarweb by name. Each line represents a brand's share of searches for all seven website analytics platforms we track, month by month, from English-language searches worldwide.

Matomo and Similarweb among website analytics platforms worldwide, by month

Share of searches by month for Similarweb, Matomo. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsSimilarwebPostHogMicrosoft ClarityMatomoUmamiPlausible
Oct 202575%14.2%4.3%4.3%1.8%0.22%0.32%
Nov 202575%14.2%4.3%4.3%1.7%0.22%0.32%
Dec 202577.1%12.1%4.4%4.4%1.5%0.28%0.27%
Jan 202673.5%13.9%5.1%5.1%1.7%0.26%0.31%
Feb 202677.2%12%3.6%5.4%1.3%0.28%0.33%
Mar 202674.8%14.2%5.2%4.3%1%0.27%0.32%
Apr 202678.2%12.1%3.6%4.4%1%0.28%0.33%
May 202681.6%8.5%3.8%4.7%0.75%0.24%0.35%
Jun 202676.4%9.7%6.5%5.3%1.4%0.27%0.39%
Jul 202677%9.6%6.4%5.3%1%0.33%0.32%
Aug 202678.5%8%6.6%5.4%1%0.28%0.27%
Sep 202679.1%8.2%6.7%4.5%1%0.28%0.22%

How has the Matomo and Similarweb comparison changed over the last 12 months?

3 findings

How did search popularity change for website analytics platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026.

  2. Estimated monthly branded searches for Similarweb worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Matomo’s and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Matomo

2 branded search terms

  • matomo
  • matomo analytics

Similarweb

1 branded search term

  • similarweb

How the Brand Demand Index is measured

Other head-to-heads among website analytics platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free