Brandwave

How popular isPostHog in search?

In September 2026, there were an estimated 247K branded searches for PostHog worldwide which is up 123% over the last 12 months. PostHog holds 7% estimated Share of Search among web analytics tools worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google Analytics82.3%
  2. PostHog7%
  3. Microsoft Clarity4.7%
  4. Hotjar3.1%
  5. Mixpanel1.7%
  6. Matomo1.1%
  7. Amplitude0.1%
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Which web analytics tools compete with PostHog?

PostHog against web analytics tools worldwide, by month

Share of Search by month for Google Analytics, PostHog, Microsoft Clarity, Hotjar. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle AnalyticsPostHogMicrosoft ClarityHotjarMixpanelMatomoAmplitude
Oct 202580.1%4.6%4.5%5.6%3.1%1.9%0.24%
Nov 202579%4.5%4.5%4.5%5.5%1.8%0.2%
Dec 202581.2%4.7%4.7%3.8%3.9%1.6%0.21%
Jan 202679.3%5.6%5.5%4.5%3.1%1.8%0.2%
Feb 202683.6%4%5.8%3.2%1.8%1.4%0.27%
Mar 202684%5.9%4.8%2.1%1.8%1.1%0.23%
Apr 202685.8%4%4.9%2.2%1.8%1.1%0.19%
May 202687.1%4.1%5%1.5%1.2%0.81%0.16%
Jun 202681.1%6.9%5.6%2.5%2.1%1.5%0.18%
Jul 202682.7%7%5.7%1.7%1.7%1.1%0.18%
Aug 202683%7%5.7%1.7%1.4%1.1%0.14%
Sep 202682.3%7%4.7%3.1%1.7%1.1%0.1%

  1. 1.Google Analytics

    82.3%

    Held 1st. 2.9M estimated branded searches, +20.8% vs prior month. Share -0.7 points.

  2. 2.PostHog

    7%

    Held 2nd. 247K estimated branded searches, +22.1% vs prior month. Share 0 points.

  3. 3.Microsoft Clarity

    4.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Hotjar

    3.1%

    Held 4th. 110K estimated branded searches, +122.2% vs prior month. Share +1.4 points.

  5. 5.Mixpanel

    1.7%

    Held 5th. 61.1K estimated branded searches, +48.7% vs prior month. Share +0.3 points.

  6. 6.Matomo

    1.1%

    Held 6th. 37.5K estimated branded searches, +22.1% vs prior month. Share 0 points.

  7. 7.Amplitude

    0.1%

    Held 7th. 3.4K estimated branded searches, -19.3% vs prior month. Share 0 points.

Compare search popularity between PostHog and its closest rivals

Every comparison with PostHog

How has branded search demand for PostHog changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for PostHog worldwide rose from 111K to 247K.
  • Across the 12 months ending September 2026, PostHog’s estimated Share of Search among web analytics tools worldwide increased from 4.6% to 7%.
  • Across the 12 months ending September 2026, PostHog’s estimated Share of Search among web analytics tools worldwide peaked at 7% in September 2026 and was lowest at 4% in February 2026.
  • Across the 12 months ending September 2026, PostHog rose from 3rd to 2nd among web analytics tools worldwide.

How did search popularity change for web analytics tools worldwide in September 2026?

  1. In September 2026, Hotjar gained estimated Share of Search among web analytics tools worldwide, from 1.7% to 3.1%.

  2. In September 2026, Microsoft Clarity lost estimated Share of Search among web analytics tools worldwide, from 5.7% to 4.7%.

  3. In September 2026, Google Analytics lost estimated Share of Search among web analytics tools worldwide, from 83% to 82.3%.

  4. Estimated monthly branded searches for PostHog worldwide rose 123% over 12 measured months, from 111K to 247K in September 2026.

  5. Estimated monthly branded searches for Amplitude worldwide fell 41.6% over 12 measured months, from 5.8K to 3.4K in September 2026.

  6. Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026.

Where does PostHog compete?

PostHog is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Web analytics tools2nd of 77%Shown above
Feature flag platforms2nd of 645.6%Show ranking
Product analytics platforms1st of 668.3%Show ranking
Customer analytics platforms1st of 571.8%Show ranking
Product analytics tools1st of 571.8%Show ranking

How is PostHog measured?

Brandwave collects information about searches that people make online using PostHog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • posthog
  • posthog analytics

Do you work for PostHog? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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