Brandwave

How popular isUmami in search?

In September 2026, people searched for Umami by name about 10,400 times worldwide, an 83.4% increase from the previous year. These searches made up 0.27% of all global web analytics tool searches, placing Umami ninth out of 13 tools. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Google Analytics75.1%
  2. Similarweb7.8%
  3. PostHog6.4%
  4. Microsoft Clarity4.3%
  5. Hotjar2.8%
  6. Mixpanel1.6%
  7. Matomo0.97%
  8. Adobe Analytics0.31%
  9. Umami0.27%
  10. Plausible0.21%
  11. +3 more
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Which web analytics tools compete with Umami?

Umami against web analytics tools worldwide, by month

Share of searches by month for Google Analytics, Similarweb, PostHog, Microsoft Clarity, Hotjar, Umami. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsSimilarwebPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsUmamiPlausibleMode AnalyticsAmplitudeFathom Analytics
Oct 202568.5%13%3.9%3.9%4.8%2.6%1.6%0.64%0.2%0.29%0.2%0.2%0.16%
Nov 202567.7%12.8%3.9%3.8%3.8%4.7%1.6%0.63%0.2%0.29%0.2%0.17%0.15%
Dec 202571.1%11.1%4.1%4.1%3.3%3.4%1.4%0.55%0.26%0.25%0.18%0.18%0.13%
Jan 202667.9%12.9%4.8%4.7%3.9%2.6%1.6%0.63%0.24%0.29%0.2%0.17%0.13%
Feb 202672.9%11.3%3.4%5.1%2.8%1.5%1.2%0.56%0.26%0.31%0.27%0.24%0.09%
Mar 202671.5%13.5%5%4.1%1.8%1.5%0.98%0.54%0.25%0.3%0.22%0.19%0.09%
Apr 202674.7%11.6%3.5%4.2%1.9%1.6%0.99%0.47%0.26%0.31%0.23%0.17%0.11%
May 202678.9%8.3%3.8%4.5%1.4%1.1%0.73%0.41%0.23%0.34%0.16%0.15%0.07%
Jun 202672.5%9.2%6.2%5%2.3%1.9%1.4%0.45%0.26%0.37%0.18%0.16%0.13%
Jul 202674%9.3%6.2%5.1%1.5%1.5%0.97%0.37%0.32%0.31%0.15%0.16%0.11%
Aug 202675.6%7.7%6.4%5.2%1.6%1.3%0.97%0.38%0.27%0.26%0.12%0.13%0.11%
Sep 202675.1%7.8%6.4%4.3%2.8%1.6%0.97%0.31%0.27%0.21%0.1%0.09%0.06%

  1. 1.Google Analytics

    75.1%

    Held 1st. 2.9M estimated branded searches, +20.8% vs prior month. Share -0.5 points.

  2. 2.Similarweb

    7.8%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share 0 points.

  3. 3.PostHog

    6.4%

    Held 3rd. 247K estimated branded searches, +22.1% vs prior month. Share 0 points.

  4. 4.Microsoft Clarity

    4.3%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Hotjar

    2.8%

    Held 5th. 110K estimated branded searches, +122.2% vs prior month. Share +1.3 points.

  6. 6.Mixpanel

    1.6%

    Held 6th. 61.1K estimated branded searches, +48.7% vs prior month. Share +0.3 points.

  7. 7.Matomo

    0.97%

    Held 7th. 37.5K estimated branded searches, +22.1% vs prior month. Share 0 points.

  8. 8.Adobe Analytics

    0.31%

    Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Umami

    0.27%

    Held 9th. 10.4K estimated branded searches, +21% vs prior month. Share 0 points.

  10. 10.Plausible

    0.21%

    Held 10th. 8.3K estimated branded searches, +0.61% vs prior month. Share 0 points.

  11. 11.Mode Analytics

    0.1%

    Moved from 12th to 11th. 3.8K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Amplitude

    0.09%

    Moved from 11th to 12th. 3.4K estimated branded searches, -19.3% vs prior month. Share 0 points.

  13. 13.Fathom Analytics

    0.06%

    Held 13th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare search popularity between Umami and its closest rivals

Every comparison with Umami

13 comparisons

How has branded search demand for Umami changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Umami worldwide rose from 5.7K to 10.4K.
  • Across the 12 months ending September 2026, Umami rose from 12th to 9th among web analytics tools worldwide.

How did search popularity change for web analytics tools worldwide in September 2026?

6 changes

  1. In September 2026, Hotjar gained share of searches among web analytics tools worldwide, from 1.6% to 2.8%.

  2. In September 2026, Microsoft Clarity lost share of searches among web analytics tools worldwide, from 5.2% to 4.3%.

  3. In September 2026, Google Analytics lost share of searches among web analytics tools worldwide, from 75.6% to 75.1%.

  4. In September 2026, Mode Analytics rose from 12th to 11th among web analytics tools worldwide.

  5. In September 2026, Amplitude fell from 11th to 12th among web analytics tools worldwide.

  6. Estimated monthly branded searches for PostHog worldwide rose 123% over 12 measured months, from 111K to 247K in September 2026.

How are Umami’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Umami’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • umami analytics
  • umami website

Do you work for Umami? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Umami compete?

Umami is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web analytics tools9th of 130.27%Shown above
Privacy analytics platforms3rd of 63.4%Show ranking
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