Simple Analytics vs Umami:Which is more popular by branded search?
In August 2026, Umami had more branded searches than Simple Analytics among privacy analytics platforms worldwide. Umami was estimated to have 8.1K branded searches compared to Simple Analytics’ 1.9K, and held a 17.7% Share of Search versus Simple Analytics’ 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Simple Analytics or Umami?
Compare the analytics tools that avoid cookies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Umami, Simple Analytics. The figures are in the table below the chart.
View monthly share of search table
| Month | Matomo | Plausible | Umami | Simple Analytics | Fathom |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 13.7% | 9.1% | 7.5% | 1.1% |
| Nov 2025 | 68.6% | 13.7% | 9.1% | 7.5% | 1.1% |
| Dec 2025 | 65.6% | 13.1% | 13.1% | 7.1% | 1.1% |
| Jan 2026 | 67.2% | 13.4% | 10.9% | 7.3% | 1.1% |
| Feb 2026 | 58.8% | 17.6% | 14.3% | 7.8% | 1.5% |
| Mar 2026 | 54.9% | 20.1% | 16.4% | 7.3% | 1.3% |
| Apr 2026 | 54.1% | 19.8% | 16.2% | 8.8% | 1.2% |
| May 2026 | 48.4% | 26.4% | 17.7% | 6.3% | 1.2% |
| Jun 2026 | 59.8% | 17.9% | 12% | 9.7% | 0.65% |
| Jul 2026 | 54.4% | 19.9% | 19.9% | 4.8% | 1% |
| Aug 2026 | 59.3% | 17.7% | 17.7% | 4.2% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Simple Analytics and Umami comparison changed over the last 12 months?
3 findings
- Umami was ahead of Simple Analytics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Simple Analytics’ estimated Share of Search among privacy analytics platforms worldwide moved from 7.5% to 4.2%, and its estimated monthly branded searches moved from 4.4K to 1.9K.
- Across the 11 months ending August 2026, Umami’s estimated Share of Search among privacy analytics platforms worldwide moved from 9.1% to 17.7%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
How did search popularity change for privacy analytics platforms worldwide in August 2026?
2 changes
In August 2026, Umami lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%.
In August 2026, Simple Analytics lost estimated Share of Search among privacy analytics platforms worldwide, from 4.8% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Simple Analytics’ and Umami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Simple Analytics
1 branded search term
- simple analytics
Umami
1 branded search term
- umami analytics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.