Brandwave

How popular isFathom Analytics?

In September 2026, people searched for Fathom Analytics by name about 2,400 times worldwide, a 45.5% decrease from the previous year. These searches made up 0.78% of all global privacy analytics platform searches, placing Fathom Analytics sixth out of six platforms. When we asked both ChatGPT and Google AI Overviews about privacy analytics platforms, Fathom Analytics appeared in four of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Fathom Analytics is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. PostHogShare of searches 80%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. MatomoShare of searches 12.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. UmamiShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. PlausibleShare of searches 2.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Fathom AnalyticsShare of searches 0.78%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top privacy analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fathom Analytics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fathom Analytics is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plausible1st
  2. Matomo2nd
  3. Umami3rd
  4. Fathom Analytics4th
  5. PostHog5th
  6. Simple Analytics6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Matomo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Umami4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fathom Analytics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simple Analytics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about privacy analytics platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which privacy analytics platforms compete with Fathom Analytics?

Fathom Analytics against privacy analytics platforms worldwide, by month

Share of searches by month for PostHog, Matomo, Umami, Plausible, Fathom Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthPostHogMatomoUmamiPlausibleSimple AnalyticsFathom Analytics
Oct 202561.6%25.7%3.2%4.6%2.5%2.5%
Nov 202562%25.3%3.2%4.6%2.5%2.5%
Dec 202565.7%21.9%4.1%4%2.1%2.1%
Jan 202666.5%22.1%3.4%4%2.2%1.8%
Feb 202662.8%22.5%4.8%5.7%2.5%1.7%
Mar 202674.2%14.6%3.8%4.5%1.6%1.3%
Apr 202665.5%18.8%5%6%2.6%2.1%
May 202672%14.2%4.5%6.5%1.5%1.3%
Jun 202672.4%16.2%3.1%4.4%2.4%1.6%
Jul 202677.7%12.2%4%3.9%0.93%1.4%
Aug 202679.1%12.1%3.4%3.2%0.75%1.4%
Sep 202680%12.2%3.4%2.7%0.94%0.78%

  1. 1.PostHog

    80%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  2. 2.Matomo

    12.2%

    Held 2nd. 37.5K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  3. 3.Umami

    3.4%

    Held 3rd. 10.4K estimated branded searches, +21% vs prior month. Share 0 points.

  4. 4.Plausible

    2.7%

    Held 4th. 8.3K estimated branded searches, +0.61% vs prior month. Share -0.5 points.

  5. 5.Simple Analytics

    0.94%

    Moved from 6th to 5th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.2 points.

  6. 6.Fathom Analytics

    0.78%

    Moved from 5th to 6th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.6 points.

Compare popularity between Fathom Analytics and its closest rivals

Every comparison with Fathom Analytics

13 comparisons

How has branded search demand for Fathom Analytics changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fathom Analytics worldwide fell from 4.4K to 2.4K.
  • Across the 12 months ending September 2026, Fathom Analytics’ share of searches among privacy analytics platforms worldwide decreased from 2.5% to 0.78%.
  • Across the 12 months ending September 2026, Fathom Analytics’ share of searches among privacy analytics platforms worldwide peaked at 2.5% in November 2025 and was lowest at 0.78% in September 2026.
  • Across the 12 months ending September 2026, Fathom Analytics fell from 5th to 6th among privacy analytics platforms worldwide.

How did search popularity change for privacy analytics platforms worldwide in September 2026?

6 changes

  1. In September 2026, PostHog gained share of searches among privacy analytics platforms worldwide, from 79.1% to 80%.

  2. In September 2026, Fathom Analytics lost share of searches among privacy analytics platforms worldwide, from 1.4% to 0.78%.

  3. In September 2026, Plausible lost share of searches among privacy analytics platforms worldwide, from 3.2% to 2.7%.

  4. In September 2026, Simple Analytics rose from 6th to 5th among privacy analytics platforms worldwide.

  5. Estimated monthly branded searches for Umami worldwide rose 83.4% over 12 measured months, from 5.7K to 10.4K in September 2026.

  6. Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026.

How are Fathom Analytics’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fathom Analytics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fathom analytics

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How the Brand Demand Index is measured

Where does Fathom Analytics compete?

Fathom Analytics is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web analytics tools13th of 130.06%Show ranking
Privacy analytics platforms6th of 60.78%Shown above
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