Fathom Analytics vs Umami:Which is more popular?
In September 2026, Umami had more branded searches than Fathom Analytics among privacy analytics platforms worldwide. Umami had about 10,400 branded searches, while Fathom Analytics had 2,400. Umami made up 3.4% of all privacy analytics platform searches we track, and Fathom Analytics accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about privacy analytics platforms, Fathom Analytics and Umami each appeared in four of the five answers. Umami was mentioned before Fathom Analytics in three out of five answers.
Who do people search for more?
Umami, about 4 searches for every 1 for Fathom Analytics
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Umami, named ahead of Fathom Analytics in 3 of 5 answers
Follow Fathom Analytics vs Umami and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top privacy analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fathom Analytics and Umami were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Umami was listed before Fathom Analytics in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Plausible1st
Matomo2nd- Umami3rd
Fathom Analytics4th
PostHog5th
Simple Analytics6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Matomo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Umami4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fathom Analytics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PostHog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Simple Analytics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about privacy analytics platforms
5 answers
Asked ChatGPT
“Which privacy analytics platform should I use?”
Asked ChatGPT
“What are the best privacy analytics platforms?”
Asked ChatGPT
“What's the best privacy analytics platform for cookie free tracking?”
Searched Google, AI Overview
“cookie free analytics”
Searched Google, AI Overview
“privacy analytics platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fathom Analytics or Umami more popular in search?
This chart shows how often people search Google for Fathom Analytics and Umami by name. Each line represents a brand's share of searches for all six privacy analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Umami, Fathom Analytics. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Matomo | Umami | Plausible | Simple Analytics | Fathom Analytics |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 25.7% | 3.2% | 4.6% | 2.5% | 2.5% |
| Nov 2025 | 62% | 25.3% | 3.2% | 4.6% | 2.5% | 2.5% |
| Dec 2025 | 65.7% | 21.9% | 4.1% | 4% | 2.1% | 2.1% |
| Jan 2026 | 66.5% | 22.1% | 3.4% | 4% | 2.2% | 1.8% |
| Feb 2026 | 62.8% | 22.5% | 4.8% | 5.7% | 2.5% | 1.7% |
| Mar 2026 | 74.2% | 14.6% | 3.8% | 4.5% | 1.6% | 1.3% |
| Apr 2026 | 65.5% | 18.8% | 5% | 6% | 2.6% | 2.1% |
| May 2026 | 72% | 14.2% | 4.5% | 6.5% | 1.5% | 1.3% |
| Jun 2026 | 72.4% | 16.2% | 3.1% | 4.4% | 2.4% | 1.6% |
| Jul 2026 | 77.7% | 12.2% | 4% | 3.9% | 0.93% | 1.4% |
| Aug 2026 | 79.1% | 12.1% | 3.4% | 3.2% | 0.75% | 1.4% |
| Sep 2026 | 80% | 12.2% | 3.4% | 2.7% | 0.94% | 0.78% |
How has the Fathom Analytics and Umami comparison changed over the last 12 months?
3 findings
- Umami was ahead of Fathom Analytics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fathom Analytics’ share of searches among privacy analytics platforms worldwide moved from 2.5% to 0.78%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
- Across the 12 months ending September 2026, Umami’s share of searches among privacy analytics platforms worldwide moved from 3.2% to 3.4%, and its estimated monthly branded searches moved from 5.7K to 10.4K.
How did search popularity change for privacy analytics platforms worldwide in September 2026?
2 changes
In September 2026, Fathom Analytics lost share of searches among privacy analytics platforms worldwide, from 1.4% to 0.78%.
Estimated monthly branded searches for Umami worldwide rose 83.4% over 12 measured months, from 5.7K to 10.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fathom Analytics’ and Umami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fathom Analytics
1 branded search term
- fathom analytics
Umami
2 branded search terms
- umami analytics
- umami website
Other head-to-heads among privacy analytics platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.